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1、May 2010,From Data Center to Cloud:The Future of Bick VenturesAn Overview of Business Plan,July 2010 Bick Group and NuParadigm 2010,OUR HERITAGE,Nortel,Heritage:Founded in 1964,Jim Bick,Expertise:Mission-critical infrastructure,Values:Employee Fulfillment,Client Solutions,#1 best selling book on Clo
2、ud Computing,#1 Most read blog on Cloud Computing,#1 Most listened to Podcast on Cloud Computing with over 10,000 listeners,Obligatory credibility slide,Our clients,Our value,Comprehensive Data Center Solutions,Areas of Expertise,WORLD DATA CENTER GROWTH,($Billions),Growth of data center development
3、 shows no sign of slowing.,Bick is now positioned to begin to participate in this explosive growth,FACTORS PROPELLING THIS GROWTH,On-demand expectationsExponential growth in data volume,Individuals,households,businesses,governments and other organizationsincreasingly require universal access to real
4、-time data and in formats that areuseful,resilient and secure.Proliferation of devices,online commerce,Web 2.0 services,and businessrequirements ratchet the production of data and its storage,transmission andutilization higher and higher.,THE NEXT WAVE PROPELLED BY CLOUD COMPUTING,“Cloud Computing:J
5、ust Another Online Fad or the Biggest Revolution Since the Internet?”,“Amazon,Others Explore The Cloud For Medical Research,Health Care”,“Cloud Computing Prices Announced by Microsoft”,“How Cloud Computing is Changing the World”,“Future Forecast:Cloud Computing Brightens Healthcares Dark Skies”,AND
6、THAT WAVE IS NOW BREAKING.,REAL APPLICATIONS,TOP-LINE RESULTS,Hype What hype,Source:Gartner Research,Capacity:Compute,Storage,IT Labor,Real Estate,Time,Traditional ProvisioningCloud ProvisioningActual Usage,With the cloud,you use and pay for only what you need.,Capital Expenditure,Capital Expenditur
7、e,Capital Expenditure,Capital Expenditure,Capital Expenditure,Underutilized but still have capacity expenses,Not enough capacity,increased costs and dissatisfied clients,Economics of the Cloud,Prediction“Over the next five years,IDC expects spending on IT cloud services to grow almost threefold,reac
8、hing$42 billion by 2012 and accounting for 9%of revenues in five key market segments.More importantly,spending on cloud computing will accelerate throughout the forecast period,capturing 25%of IT spending growth in 2012 and nearly a third of growth the following year.”,Actual“Cloud services had a st
9、ellar year,with revenue on pace to exceed$56 billion this year,an increase of 21%from a year ago,according to Gartner.That is in light of a broader decline of more than 5%for the information-technology industry.The cloud market is expected to reach$150.1 billion by 2013.”,Wall Street Journal Cloud c
10、omputing,virtualization still strong October 28,2009,Cloud Computing,Cloud computing is a new form of delivering IT services that takes advantage of several broad evolutionary trends in information technology,including the use of virtualization,the Internet as a core network supporting connectivity,
11、advances in automatic self provisioning,and web services.,Cloud Service Models,Cloud Deployment Models,Technical play,PaaS+SaaS,Three Economic Drivers,IaaS,Co/Lo,DensityReuse+Sharing(Increased Utilization)Ruthless Disintermediation of Equipment,O/S,and Virtualization Vendors,Equipment,Data Center,2,
12、1,OPEN SOURCE CORE,First of all the market in China is of staggering potential and is just coming awake.At the current maturity level Cloud sales should already be$6 billion USD annually,But,importantly.there are a number of structural impediments to Cloud here which mandate a different approach to
13、the market opening up a unique opportunity by providing a truly Chinese solution.,If this is primarily a Chinese focused start-up what is unique about the Chinese market needs?,Q,A,For the foreseeable future the telecom industry will be dominated by the national franchises of China Telecom and China
14、 Unicom.Any national strategy must recognize that telecom/bandwidth expenses here will remain high and that any approach to the public Cloud should include these players either directly or through one of the nationwide wholesale CO/LO aggregators.,So what are the unique Chinese market characteristic
15、s?,Q,A,The huge SME/SMB market is underserved by computing,any successful strategy needs to address this need.Community Clouds are viable within high tech zones and within certain market niches.The enterprise has significant interest in implementing private Clouds with dedicated bandwidth or even in
16、ternal to their own IT infrastructure as a way to hold down costs.,Other unique Chinese market characteristics?,Q,A,Existing virtualization products are high cost in China,delivered with uneven quality and are generating resistance to repeating the cycle of overt dependency on western companies for
17、the entire platform.A play that creates an independent and appropriately Chinese focused product will win a significant portion of the potential market,projected to start growing rapidly this year and reaching$8-12 billion per year within 3-5 years.,Any Other important attributes to the chinese mark
18、et?,Q,A,Create an eco-system,Critical eco-system components:A Chinese branded solution using Bick Ventures integrated hardware and software technology for implementing an open source Cloud.The product will be a Chinese product heavily localized and customized for the Chinese market emphasizing IaaS,
19、localization,regional and community players.(Software Parks,HTZs,and University Research Activities)Create a Chinese EJV to contain and deliver the product.Create a national Cloud eco-system using one or more of the telecoms,a specialty DC player and/or the leading wholesale aggregatorsBuild nationa
20、l strength in partnership with a major Systems Integrator with forward looking visionSeek government alignment and help wherever possible,DRIVING GROWTH,Benefits to China:Economic development jobs in construction,operations and the entire ecosystem of IT professionals who will be attracted to the re
21、gionPromote and sustain growth through capital investment in the regionSignificant Regional Growth the Cloud is the future and provides tremendous economic leverage,DRIVING GROWTH,Businesses and government agencies gain:Flexible,scalable,and secure IT services that can respond quickly,expand as need
22、edEfficiencies of the cloud to automate routine processes,and increase effectiveness of delivering servicesPay-as-you-go operating expense that scale in direct proportion to the business(a shift from high-risk,large-scale capital investment)Speed:instantly available,SECONDARY EFFECTS OF THE CLOUD,Lo
23、cation of assets are irrelevantCommodity architectures have huge cost advantages with high cost effectiveness,agility,flexibility.Existing infrastructure is rendered obsolete,almost overnight.High Density provides significant improvements in capital efficiency.A data center with twice the computing
24、power,has half the land and building investment per CPU cycle and many other investments track lower as well,such as racks and cabling.The dramatic change in capital efficiency drives a significant decline in existing DC value per square foot.Interoperability at higher levels in the stack drives fur
25、ther commoditization from disk drives,monitors,CPUs to networks,network connectivity and operating systems,Key Resistance Factors for CLOUD Utilization,Fear of Vendor Lock-in-once moved into the Cloud,does the vendor have too much control of our data,systems,and future?Lack of Support for Legacy Arc
26、hitectures-it can be very expensive to convert existing applications to run on the Cloud.Security/Trust am I protected from theft of data,operating interference,sabotage,and computing resource abuse.SLA/Controllability do the Cloud systems provide sufficient SLA guarantees and a manageable framework
27、.,Specific Advantages of this New Model,Local leverage of communities,government and UniversitiesIncreased Capital efficiencySimplicity for consumerProduct available for private clouds that is identical to the public cloud enabling symmetric deploymentsIncreased flexibility for DC consumers/service
28、providersImproved cost effectiveness over traditional CO/LOEnhanced controllabilityExisting service providers cannot play across this market segment since they have chosen proprietary services only solutions,CLOUD IS THE FUTURE OF THE DATA CENTER,The Future Requires:Security:control of data,virtual
29、machines and accessVirtualization is the key to deployment,control,and reuseImproved utilization is key factor in success:8 percent to 85 percent utilizationUltra high-speed network/bandwidth availabilityAdvanced power&cooling technology in the facility Extremely high compute and storage densityEase
30、 of management and monitoring tools are critical to success,Data Center to Cloud Components,Fully Integrated Hardware and Software SolutionExtraordinary focus on localization and ease of implementationAddress security concerns:Secure multi-later networking schema supporting enforceable domain separa
31、tionPhase 1 rack design with high density storage and compute,Phase 1 densities 1380 cores per rack;1.0 petabytes useable storagePhase 2 will push densities higher using components currently being testedHardware provisioning and control layerOpen source IaaS with licensed control layer based on an e
32、xtended version of Eucalyptus and tested support for Windows and Linux VMsSelf-configuring components of network and virtual private data centertImplement,Technology Plan,Essential Characteristics,Self Service Provisioning,Rapid Elasticity,Metered Service/Pay as you go,Resource Pooling,API,Service M
33、odels,Infrastructure as a service(IaaS),Platform as a service(PaaS),Software as a service(SaaS),Deployment Models,Community Cloud,Private Cloud,Hybrid Cloud,Public Cloud,Broad Network Access,External Demand Drivers,NuDaemon Control and MonitoringExtensions,Technical product,PaaS,IaaS Eucalyptus,XEN
34、or KVM,and ESXI:Extended Open source,Open to Selection for Phase 1:-Storage although currently headed toward ZFS on OEM Platform:May require integration or middleware abstraction-Final provider of High Density PlatformUnfinished:-Portal,eCommerce integration(unstarted)Chinese compliant security anchor Two external products require localization,Equipment,1,SaaS,Storage,Compute,Management and control,Portal and eCommerce integration,Development,SI,Applications,Security Store and Data Cache,Monitoring and Control Software,
