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1、Language Points,M4U1Advertisement,1.advertising n.做广告；广告活动；广告业Advertising is a kind of promising industry.advertisement n.广告;广告宣传put an ad.登广告 advertise vt.vi.为做广告，登广告宣传;登广告招聘 I advertised my car for sale.We need to advertise for a new chef.我们需要登广告招聘一名新厨师。1.)They would rather have their product _ on
2、 TV.2.)She is said to have worked in an _ company for years.3.)We can see _ everywhere and at any time.,2.persuade vt.说服，劝说；使信服persuade sb.to do persuade sb.into doingpersuade sb.not to dopersuade sb.out of doing advise sb.to do sth.=try to persuade sb.to do劝说，但未必说服He was a heavy smoker.I _ him to g
3、ive up smoking but he wouldnt listen to me.A.suggested B.tried to persuade C.persuaded D.managed,说服某人不做某事,说服某人做某事,3.be meant to do旨在,目的是=be intended to do The meeting is meant to deal with some important problems.The diagram_ show the different stages of the process.这个图表意在显示整个过程的各个不同阶段。He is going t
4、o the meeting _(mean)to deal with some important problems.be meant for sb.为某人准备的=be intended for sb.These chairs are meant for guests.The book _ teenagers.(是写给青少年的）,C,What he said at the meeting _ make us support his idea.A.intended to B.intends to C.was intended to D.is intended to,be intended for/
5、to do(=be meant for/to do)为而打算的;旨在,The dictionary is intended for children.,Everything they do is intended to improve the living conditions.,4.welfare U 幸福，安全和健康；福利 social welfare _ Our only concern is the childrens welfare.The survey indicates that teenagers seldom _(参加公共福利工作).5.cheat vt.&vi.欺骗；作弊
6、n.骗子；欺诈行为Kids have always found ways of cheating in school exams.孩子们总能找到考试作弊的方法。He is said _ his parents out of their savings(骗取了他父母的积蓄）.It was extremely embarrassing to be caught _(考试作弊).,6.skilful adj.有技巧的；熟练的 skilfully adv.技巧娴熟地 skill n.技艺，技能，技巧He repaired the old clock_.be skillful atAfter a few
7、 years training,he became _(绘画非常娴熟).,7.even if/even though虽然，即使条件从句中不使用将来时态We will still have the party _(即使明天下雨)._(虽然我已多年未见这位同学）,I recognized him immediately.Allow Children the space to voice their opinions,_ they are different from your own.A.until B.even if C.unless D.as though8.innocent adj.清白的,
8、无罪的(not guilty)be innocent of;无恶意的(harmless);纯真的 n.innocenceThe court found him innocent of murder and set him free.Some advertisements are meant _(欺骗纯真的青少年）.,9.breath n.气息；呼吸 take a deep breath 深吸一口气 hold your breath 屏住呼吸 be out of breath 上气不接下气 breathe v.Its really nice to have a walk in the count
9、ry and _(呼吸新鲜空气）。10.fool vt.欺骗，愚弄 n.傻瓜fool sb.into doing sth.He has fooled a lot of innocent people _(相信）he is wealthy.foolish adj 傻的，愚蠢的It is really foolish _ them to believe in such a cheat.,11.cure(1)vt.治愈；解决,消除 cure sb.of sth.About 90 percent of his patients are reported _ the disease（已经被治愈）.Not
10、hing seemed to.好像什么都不能消除他的紧张情绪。(2)n.药物，疗法；对策 a cure for sth.There is still _ AIDS.仍然没有治愈艾滋病的疗法【对比】treat“医治，治疗”，不涉及治疗的结果 cure“治愈，痊愈”，特别指病后恢复健康In the past five years the hospital has _over forty cases of skin cancer.Almost half of them are believed to have been _.,12.pleased adj.快乐的，高兴的；满意的His parents
11、 feel _his performance at school（对他的在校表现感到高兴).pleasing adj.令人高兴的；令人满意的ment(1)n.评论，评价If you have any questions or comments,dont hesitate to contact us.make a comment on/about The police made no comment about the bomb attack.(2)vi.评论，议论 comment on/about sb./sth.People are always _.（对这名影星品头论足）。,14.ment
12、al adj.心理的,思想的,精神的;智力的 mentallyadv.physical adj.身体的 physically adv.Stress has an effect on both your physical and _ health.Some people are physically strong but _ ill.15.fall for sb/sth上.的当,受的骗;对信以为真,喜欢sbI am surprised to hear that Tom should _(上的当)the old trick.He must have been careless.The salesm
13、an said the car was in good condition,and I was foolish enough to fall for it.,16.trick(1)n.骗局；玩笑，恶作剧；戏法，把戏；诀窍play a trick/tricks on 欺骗；捉弄It never occurred to me that _.(他在跟我开玩(2)vt.欺骗，欺诈He didnt believe you had the courage to trick him.trick sb.into doing sth.用计诱使某人做.Some innocent customers were tr
14、icked _(被骗购买）the poor quality shampoo.,17.aim(1)n.目的，目标Living without an aim is like sailing without a compass.(2)vt.&vi.以.为目标；瞄准aim at 瞄准=take aim at aim sth.at 将瞄准，将针对(sth.)be aimed at 被向瞄准；旨在针对【注意语态】He aimed(his gun)at the wolf,fired but missed it.他（用枪）瞄准狼开火,却未打中.His comments were not aimed at yo
15、u.他的评论不是针对你的。This anti-smoking campaign _.(主要是针对青少年的),18.deal with 涉及，关于；处理，应付，对付；论及【deal过去式、过去分词：_,_】These ads deal with major social problems.这些广告所涉及的是 一些大的社会问题。An inexperienced teacher usually finds it hard to deal with this situation.This chapter(章节）deals with social welfare.They have learned to
16、 _（和打交道）various people.I dont know _ to deal with the problem of pronunciation.=I dont know _ to do with the problem of pronunciation.We all know that,_,the situation will get worse.A.not if dealt with carefullyB.if not carefully dealt withC.if dealt not carefully withD.not if carefully dealt with,1
17、9.benefit(1)vt.&vi.（使）受益；（使）得益 adj.beneficial(sth.)benefit sb.使受益，对.有利(sb.)benefit from sth.从中受益，得益于He has devoted his life to _(造福人类).The reform is sure to _(使普通老百姓受益）.The local people have benefited greatly _(从这项政策policy中受益匪浅).(2)n.益处，好处【不可数】be of(great/much/little)benefit to 对.有好处【benefit不可数】Your
18、 advice turned out to be _(使我受益匪浅）.A large sum of money has been raised for the _ of the poorly educated children in the mountainous areas.A.profit B.favor C.advantage D.benefitfor the benefit of _的好处(3)n.具体的好处【可数】Planting more trees has already brought many benefits to the environment.(4)救济金；奖金medi
19、cal/unemployment/sickness benefit(s)医疗 失业 疾病补助,20.promote vt.推广，宣传；促销；促进，推动Do you have any idea _?(如何来推销这种产品？)Mr.wang _(被提升到)a higher position last month,which surprised us.The government is trying to take some measures _.(增进两国之间的理解和友谊)promotion.n.,21.consult vt.咨询，请教；查阅consult sb.about sth.就某事请教某人Y
20、ou had better _(就如何为面试作准备请教这位专家）.consult sth.查阅查阅字典consult a dictionary=_ _ a dictionary=_ _ a word in the dictionary,22.When it comes to sth./doing sth.,当涉及、谈到某事/做某事时，When it comes to classical music,we first think of Beethoven.我会用电脑，但是提到修理它，我就一窍不通了。I can use a computer,but _,I know nothing.,Langua
21、ge Points to add:,do research on/into 做有关的研究 share vt.分享、分担；具有相同的（观点、想法、经历等）share sth with sb 同某人分享某物 share sth among/between 将某物平均分给,e.g.Tom shares a bedroom with his twin brother.e.g.The mother was sharing a cake among the children.e.g.Jim shares my opinions on human cloning.,3.service n.服务；帮助 at
22、your service 听您吩咐、供你差遣或使用 do sb a service 给某人帮忙 of service 有用的；有帮助的,serve vt.为服务；接待、招待；伺候（吃 饭）、端（菜）；供应（饭菜、酒水等）e.g.Serve the people heart and soul.e.g.First come,first served.e.g.The restaurant doesnt serve wine.,4.believe sb 相信某人说的话 believe in 信仰；信任；相信的存在e.g.Do you believe in God?No,I believe in the truth.e.g.Many people believe in aliens even if they cant give persuasive evidence.,
