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1、Lesson 1 A private conversation 私人谈话Last week I went to the theatre. I had a very good seat. The play was very interesting. I did not enjoy it. A young man and a young woman were sitting behind me. They were talking loudly. I got very angry. I could not hear the actors. I turned round. I looked at t
2、he man and the woman angrily. They did not pay any attention. In the end, I could not bear it. I turned round again. I cant hear a word! I said angrily. Its none of your business, the young man said rudely. This is a private conversation!.Lesson 2 Breakfast or lunch? 早餐还是午餐？It was Sunday. I never ge
3、t up early on Sundays. I sometimes stay in bed until lunch time.Last Sunday I got up very late. I looked out of the window. It was dark outside. What a day! I thought. Its raining again. Just then, the telephone rang. It was my aunt Lucy. Ive just arrived by train, she said. Im coming to see you. Bu
4、t Im still having breakfast, I said.What are you doing ? she asked. Im having breakfast, I repeated.Dear me, she said. Do you always get up so late ? Its one oclock!Lesson 3 Please send me a card 请给我寄一张明信片 Postcards always spoil my holidays. Last summer, I went to Italy. I visited museums and sat in
5、 public gardens. A friendly waiter taught me a few words of Italian. Then he lent me a book. I read a few lines, but I did not understand a word. Every day I thought about postcards. My holidays passed quickly, but I did not send any cards to my friends. On the last day I made a big decision. I got
6、up early and bought thirty-seven cards. I spent the whole day in my room, but I did not write a single card !Lesson 4 An exciting trip 激动人心的旅行I have just received a letter from my brother, Tim. He is in Australia. He has been there for six months. Tim is an engineer. He is working for a big firm and
7、 he has already visited a great number of different places in Australia. He has just bought an Australian car and has gone to Alice Springs, a small town in the centre of Australia. He will soon visit Darwin. From there, he will fly to Perth. My brother has never been abroad before, so he is finding
8、 this trip very exciting.Lesson 5 No wrong numbers 无错号之虞 Mr James Scott has a garage in Silbury and now he has just bought another garage in Pinhurst. Pinhurst is only five miles from Silbury, but Mr Scott cannot get a telephone for his new garage, so he has just bought twelve pigeons. Yesterday, a
9、pigeon carried the first message from Pinhurst to Silbury. The bird covered the distance in three minutes. Up to now, Mr Scott has sent a great many requests for spare parts and other urgent messages from one garage to the other. In this way, he has begun his own private telephone service.Lesson 6 P
10、ercy Buttons 珀西巴顿斯I have just moved to a house in Bridge Street. Yesterday a beggar knocked at my door. He asked me for a meal and a glass of beer. In return for this, the beggar stood on his head and sang songs. I gave him a meal. He ate the food and drank the beer. Then he put a piece of cheese in
11、 his pocket and went away. Later a neighbour told me about him. Everybody knows him. His name is Percy Buttons. He calls at every house in the street once a month and always asks for a meal and a glass of beer.Lesson 7 Too late 为时太晚 The plane was late and detectives were waiting at the airport all m
12、orning. They were expecting a valuable parcel of diamond from South Africa. A few hours earlier, someone had told the police that thieves would try to steal the diamonds. When the plane arrived, some of the detectives were waiting inside the main building while others were waiting on the airfield. T
13、wo men took the parcel off the plane and carried it into the Customs House. While two detectives were keeping guard at the door, two others opened the parcel. To their surprise, the precious parcel was full of stones and sand!Lesson 8 The best and the worst 最好的和最差的Joe Sanders has the most beautiful
14、garden in our town. Nearly everybody enters for The Nicest Garden Competition each year, but Joe wins every time. Bill Friths garden is larger than Joes. Bill works harder than Joe and grows more flowers and vegetables, but Joes garden is more interesting. He has made neat paths and has built a wood
15、en bridge over a pool. I like gardens too, but I do not like hard work. Every year I enter for the garden competition too, and I always win a little prize for the worst garden in the town!Lesson 9 A cold welcome 冷遇On Wednesday evening, we went to the Town Hall. It was the last day of the year and a
16、large crowd of people had gathered under the Town Hall clock. It would strike twelve in twenty minutes time. Fifteen minutes passed and then, at five to twelve, the clock stopped. The big minute hand did not move. We waited and waited, but nothing happened. Suddenly someone shouted, Its two minutes
17、past twelve! The clock has stopped! I looked at my watch. It was true. The big clock refused to welcome the New Year. At that moment everybody began to laugh and sing.Lesson 10 Not for jazz 不适于演奏爵士乐We have an old musical instrument. It is called a clavichord(翼琴). It was made in Germany in 1681. Our
18、clavichord is kept in the living-room. It has belong to our family for a long time. The instrument was bought by my grandfather many years ago. Recently it was damaged by a visitor. She tried to play jazz on it! She struck the keys too hard and two of the strings were broken. My father was shocked.
19、Now we are not allowed to touch it. It is being repaired by a friend of my fathers.Lesson 11 One good turn deserves another 礼尚往来I was having dinner at a restaurant when Harry Steele came in. Harry worked in a lawyers office years ago, but he is now working at a bank. He gets a good salary, but he al
20、ways borrows money from his friends and never pays it back. Harry saw me and came and sat at the same table. He has never borrowed money from me. While he was eating, I asked him to lend me &2. To my surprise, he gave me the money immediately. I have never borrowed any money from you, Harry said, so
21、 now you can pay for my dinner!Lesson 12 Goodbye and good luck 再见，一路顺风Our ncighbour, Captain Charles Alison, will sail from Portsmouth tomorrow. We shall meet him at the harbour early in the morning. He will be in his small boat, Topsail.Tapsail is a famous little boat. It has sailed across the Atla
22、ntic many times. Captain Alison will set out at eight oclock so we shall have plenty of time. We shall see his boat and then we shall say good-bye to him. He will be away for two months. We are very proud of him. He will take part in an important race across the Atlantic.Lesson 13 The Greenwood Boys
23、 绿林少年The Greenwood Boys are a group of popular singers. At present, they are visiting all parts of the country. They will be arriving here tomorrow. They will be coming by train and most of the youngpeople in the town will be meeting them at the station. Tomorrow evening they will be singing at the
24、Workers Club. The Greenwood Boys will be staying for five days. During this time, they will give five performances. As usual, the police will have a difficult time. They will be trying to keep order. It is always the same on these occasions.Lesson 14 Do you speak English? 你会讲英语吗？I had an amusing exp
25、erience last year. After I had left a small village in the south of France, I drove on to the next town. On the way, a young man waved to me. I stopped and he asked me for a lift. As soon as he had got into the car, I said good morning to him in French and he replied in the same language. Apart from
26、 a few words, I do not know any French at all. Neither of us spoke during the journey. I had nearly reached the town, when the young man suddenly said, very slowly, Do you speak English? As I soon learnt, he was English himself!Lesson 15 Good news 佳音 The secretary told me that Mr. Harmsworth would s
27、ee me. I felt very nervous when. I went into his office. He did not look up from his desk when I entered. After I had sat down, he said that business was very bad. He told me that the firm could not afford to pay such large salaries. Twenty people had already left. I knew that my turn had come. Mr.
28、Harmsworth, I said in a weak voice. Dont interrupt, he Said. Then he smiled and told me I would receive an extra &100 a year!Lesson 16 A polite request 彬彬有礼的要求If you park your car in the wrong place, a traffic policeman will soon find it. You will be very lucky if he lets you go without a ticket. Ho
29、wever, this does not always happen. Traffic police are sometimes very polite. During a holiday in Sweden, I found this note on my car: Sir, we welcome you to our city. This is a No Parking area. You will enjoy your stay here if you pay attention to our street signs. This note is only a reminder. If
30、you receive a request like this, you cannot fail to obey it!Lesson 17 Always young 青年常驻My aunt Jennifer is an actress. She must be at least thirty-five years old. In spite of this, she often appears on the stage as a young girl. Jennifer will have to take part in a new play soon. This time, she will
31、 be a girl of seventeen. In the play, she must appear in a bright red dress and long black stockings. Last year in another play, she had to wear short socks and a bright, orange-coloured dress. If anyone ever asked her how old she is, she always answers, My dear, it must be terrible to be grown up!l
32、esson18 He often does this! 他经常干这种事！After I had had lunch at a village inn, I looked for my bag. I had left it on a chair beside the door and now it wasnt there ! As I was looking for it, the inn-keeper came in. Did you have a good meal ? he asked. Yes, thank you, I answered, but I cant pay the bill
33、. I havent got my bag. The inn-keeper smiled and immediately went out. In a few minutes he returned with my bag and gave it back to me. Im very sorry, he said My dog had taken it into the garden. He often does this.Lesson19 Sold out 票已售完The play may begin at any moment, I said. It may have begun alr
34、eady, Susan answered.I hurried to the ticket-office. May I have two tickets please ? I asked.Im sorry, weve sold out, the girl said.What a pity! Susan exclaimed.Just then, a man hurried to the ticket-office.Can I return these two tickets? he asked.Certainly, the girl said.Could I have those two tick
35、ets please ? I asked.Certainly, the girl said, but they are for next Wednesdays performance.I might as well have them, I said sadly.Lesson20 One man in a boat 独坐孤舟Fishing is my favourite sport. I often fish for hours without catching anything. But this does not worry me. Some fishermen are unlucky.
36、Instead of catching fish, they catch old boots and rubbish. I am even less lucky. I never catch anything-not even old boots. After having spent whole mornings on the river, I always go home with an empty bag. You must give up fishing! my friends say. Its a waste of time. But they dont realize one im
37、portant thing. Im not really interested in fishing. I am only interested in sitting in a boat and doing nothing at all !Lesson21 Mad or not? 是不是疯了？Aeroplanes are slowly driving me mad. I live near an airport and passing planes can be heard night and day. The airport was built during the war, but for
38、 some reason it could not be used then. Last year, however, it came into use. Over a hundred people must have been driven away from their homes by the noise. I am one of the few people left. Sometimes I think this house will be knocked down by a passing plane. I have been offered a large sum of mone
39、y to go away, but I am determined to stay here. Everybody says I must be mad and they are probably right.Lesson22 A glass envelope 玻璃信封My daughter, Jane, never dreamed of receiving a letter from a girl of her own age in Holland. Last year, we were travelling across the Channel and Jane put a piece o
40、f paper with her name and address on it into a bottle. She threw the bottle into the sea. She never thought of it again, but ten months later, she received a letter from a girl in Holland. Both girls write to each other regularly now. However, they have decided to use the post-office. Letters will c
41、ost a litt1e more, but they will certainly travel faster. Lesson23 A new house 新居I* 终端导购培训手册 目录n 一、运动鞋专业知识说明 n 二、运动服装专业知识说明 n 三、 专卖导购职位职明 n 四、 专卖导购须知 n 五、 专卖导购素质要求 n 六、 专卖导购行为规范 n 七、 专卖导购礼仪守则 n 八、 专卖导购服务规范 n 九、 店内陈列规范 n 十、 销售流程 n 十一、销售技巧 n 十二、 顾客心理分析 n 十三、 人际关系技巧 n 十四、 工作考评与晋升制度 n 十五、 培训课程流程 n 十六、 模
42、拟演答 第三章 专卖导购职位说明 专卖导购是*专卖店的终端专业顾问，其主要的职责为销售商品，给顾客提供最专业的销售服务等，是公司经营运作中不可缺少的重要部 分。那么如何成为一名合格的专卖导购呢？如何看到顾客满意的微笑？ 如何不断提高自己的业务技能？ 在现实的工作中,导购员的工作极富 有挑战性，其工作并不仅仅是销售，还包括及时反馈及总结终端市场的 信息等等。一、专卖导购的定义和重要地位 定义： 一般是由生产或经销企业派驻到零售终端，协助其销售职能部门 工作的人员，其工作内容主要在提升商品销量及树立品牌形象两个部分。 对于在提高商品销量为前提的基础上注重树立品牌的形象，表现出*人的独特的职业风格：
43、 敬业 认真 诚恳二、专卖导购在公司的重要地位：桥梁作用 1）、对公司来讲，是一线的销售人员，是商品价值的最终实现者，* 的成功源于你的努力 2）、对顾客而言，是具体化的公司和品牌的代言人，是可以信赖的专家 要成为一名合格的专卖导购，首先要明确自己的职责。在实际工作中， 你只有先明确自己的工作职责，才能对你的工作进行有效的、有计划的 安排，避免无效及重复的工作，提高工作效率及效益。因此，作为* 公司各地市场的专卖导购，了解自身的工作职责和身负的责任是你首先 必须明确的要点 顾客来说，你就是一名专业的“医生”，你的任务就是为你的“病人”开出最适合于他的处方。 满足消费者的需求是你赢得消费者的最佳
44、途径。 你知道自己成功的第一步在哪里吗？ 你知道你工作的意义吗？ 现在你明白自己工作的重要性了吗？那你如何计划安排你的工作呢？第四章 专卖导购须知 作为*运动商品的专业导购，你不仅仅是一名销售人员，同时你更是“*”终端的形象代言人，所以我们需要你做到： 对于公司 A 积极而热情的工作态度 B 饱满的工作热情 C 独立进取的工作能力 D 热爱本职工作不断提高业务技能 E 服从上级管理 F 准确而认真的完成上级下达的任务 G 良好的人际关系 H 善于与同事合作 I 敢于超越业绩目标 J 遵守公司制度真诚可靠 对于顾客 a 亲善友好的服务态度 b 保持最真诚自然的微笑 c 礼貌耐心 d 提供快捷全面
45、的服务 e 能回答顾客提出问题 f 准确的传达品牌信息 g 详尽熟练的介绍所有商品 h 耐心倾听顾客的意见和要求 I 记住老顾客 j 关心顾客并协助其作出正确的商品选择 顾客喜欢的导购是什么样的： 外表整洁 有礼貌和耐心 亲切、热情、友好的态度，乐于助人 能提供快捷的服务 坦诚、竭尽全力为顾客服务 能尽量回答出顾客提出的所有问题 传达正确而准确的商品信息 详尽介绍所购商品的特性 帮助顾客做出正确的商品选择 关心顾客利益，急顾客之所急 耐心地倾听顾客的意见和要求 记住老顾客的偏好 所以我们要求每个*专卖导购时时谨记： 每一位顾客都是我的好朋友，如同亲友一样 我应很高兴为他（她）服务 帮助他们在购买商品时做出最佳选择是我应尽的责任 我不能欺骗好朋友 我不能冷落好朋友 更不强迫他们购买某种商品 看了以上的说明,你有信心能做好这份工作吗?你能明确自己的职责吗?那么接下去你 打算怎么安排你的工作呢?第五章 专卖导购素质要求
