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1、企業應用電子商務的趨勢,張耀仁Chief Scientist，蕃薯藤數位科技,簡歷,張耀仁Chief Scientist，蕃薯藤數位科技（2000/1-)IBM亞太區電子商務資深顧問(1997-2000/1)中原大學電子系所專任副教授(1995-2000/1)電子商務著作電子商務系統，高立出版，1998/11 初版，2000/3，二版二刷,Make it Service Company instead of Marketing Company,Customer Retention&Customer Acquisitionfocus on long-term customer relation
2、rather than marketing(wallet share vs.market share)deliver service based on customer valuebeauty of subscription,At YAM,acquiring a major Information Service customer takes 3 to 9 months.,Know what Internet can do best for you,B2C(On-line retailing)Back to CollegeCRM(Customer Retention)Cost Real Mon
3、ey,Click and Mortarenhance the business with Internet tech,Bank,Insurance Company(Subscription Type Service)Consolidate billing,transaction recordTargetted PromotionBook Store,Travel Agency,Stock Trading(Information Centric Service)Information Service,Membership,Incentive Program,Click and Mortar(Co
4、nt.),Chain Store,Retailor(Logistics Type Service)QR/ECR,SCMManufacturing,OEMVirtual Factory,B-to-C Survival Games,Financial,Travel Agency/Ticketing,Book DistributionPresale can be virtualized.3C Retailing,Grocery Retailing,Furniture RetailingPhysical inspection is unlikely to be skipped.Complicated
5、logisticsJob BanksHow significant Computerized Match is?Internet HR Pure Play vs.Managed HR service,e 化 Traveler Service,Universal Messaging,Portability,Asychronous,Fax,GSM,eFax,Fax-,email,Phone,SMS,gateway,Voice Portal,wap,Wap portal,BrowserPDA,Http:/,Content,Community,Communication,Commerce,Virtua
6、l Community,Content Provider,Operator,MobileServiceGateway,CommerceSite,Internet,Telecom,Web,Deployment of M-Commerce,The Vision is“Pervasive Web”,蕃薯藤大陸3C通路佈局（賽博數碼廣場）,FlagshipFranchise,ITGO(eMarketing),SCM,Geography coverage,Speed,Right Targetting,Membership,Stickiness,Repeat Buy,Cross-selling,Cost-
7、Efficient,Control,Speed,Click and Mortar,1,2,3,e化主動行銷,To e-or Not to e-,Taiwan is increasingly becoming a player global supply chainBecoming an e-business may not be an advantage but a minimum requirement in some casesStreaming Business Flows and Cost ReductionManufacturing-PDM,ERPRetailing-SCMHigh
8、Tech-Knowledge Management,ERP,the Informed Buying Cycle智慧型消費者的時代來臨,1,2,3,Strategies,Tactics,Rationale,Impacts of Internet/Intraneton Corporate Strategy,一般性,專業性,廣,窄,資源性質,事業範圍,移轉,共享,協調整合,財務導向,營運導向,管控,Src:HBR,Internet 時代的經濟規模,網路降低通訊成本，有利於分散與跨國企業。網路與電腦化，有利於較大規模經營者。,Taiwans SME,1,000,000,Own IT,Hire serv
9、ice team,IT not required,IT required,cannot afford,裕隆，台積電,日盛，台塑,家庭式鐵工廠，鄉下建材行,YAM Confidential,“Knowledge Portal”,Company Portal,Personal Portal,Industry Portal,Internet Portal,Customers Served,IT Complexity,Thin Client,ASP,Own IT,YAM Confidential,Enterprise Information PortalKnowledge Portal,Employe
10、es as Customers,電子商業技術展望,Thin Client,Hosting,ASP,Own IT,SB,MB,e-Commerce,CRM,KM/e-Learning,SCM,E-Business,Storefront/Auction,Business Drive,IT Complexity,Biz Scale,YAM Confidential,ASP-Application Service Providers 應用服務提供模式,New service paradigmaccountant vs leased accounting systemservice personnel
11、vs.leased billing system“Lease but not own”“Use but not maintain”“Pay for what is used”IssuesWho can be the ASP?Securities,PrivacyPerformance,ScalabilityService Charge,YAM Confidential,B-to-B eCommerce 模式與策略,Buyers solutionsprocurementSellers solutionse-dealer,customer care,CRMeMarketplaceTradingHub
12、,B,S,S,S,W,RS,RS,RS,S,RS,buyer,supplier,reseller,Wholesale,S,S,S,B,B,B,B,W,YAM Confidential,Challenges with eMarketplace,Payment is not an issue.Revenue is not secured.Membership,(renewable)Advertisement,(CPM)Installation/Setup,(one time fee)Transaction Fee(per order)New directions,Challenges with E
13、RP/SCM,Gaps between existing business flows and software built-in business logicsVery costly to SMEsLong introduction timeInsufficient commitment to making changeOperation the ASP way is not mature yet,ASP Business Segments,B2CB2BEIPeLearning,Commerce HostingAffiliated StoreeMPVirtual CompanyEIP ASP
14、eLearning ASP,YAM Confidential,e-Path for Company,(Sharing)Phase I:Company as Communitymail,webpages,bulletin,calendar(sync to Outlook&Lotus),UMS,corporate stores(Empowerment)Phase II:eLearning,EIP(Enterprise Information Portal)(Moblity&Flexibility)Phase III:MIS(workflow,procurement,ERP provided by
15、ASP),YAM Confidential,S,S,S,B,B,B,B2C,eLearning,HR,Company Portal,Industry Portal,S,buyer,supplier,Hosted reseller,B,Consumer Market,RS,RS,Corp.store,A Scenario,YAM Confidential,Content,Core Tech,Call Center,Legacy,eCommerce,Traffic/Profile,Customer Base,DistributionCenter,(Now),(Future),Partners,eB
16、usiness IT components,CRM,e-Learning,YAM Confidential,Levels of ASP,Application hosting compared to virtual hosting,colocationData Center(storage for informational asset)Domain ExpertiseCore competence Expertise from allianceKonwledge management,YAM Confidential,Domain Expertise,Security,Economic Sc
17、ale,Criteria of business development,Ability to replicateScalability,Scale up,Replicate,Marketshare,YAM Confidential,Ability to Replicate,Replicate to different territoriesdifferent categoriesLeveragesystem,biz models,connections,domain know-how,partnerships,YAM Confidential,Revenue Streams at YAM,S
18、ponsorship:104,Hrgini,CNet,ASP/Information Service:Eva Air,Hrgini,Eslite,Loyo,Cobrand Privilege:B,Allproducts,結論,The window for Internet Pure-Play is gone.明日報，資迅人/酷必得，e化企業Survival，Competitive，Taking Advantages while we still can Think from a broader spectrumCustomer Value,Customer/Employee Care,Business Process,IT Resources,
