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1、2023/6/4,1,BUSINESS WRITING商务英语写作,2023/6/4,2,Chapter 11 Letters of Apology and Congratulation,道歉信与祝贺信,2023/6/4,3,Apology,Sometimes events do not run as planned,and it is your fault.Looking back,your conduct is regrettable,or some circumstance has prevented you from doing your best.In such cases,apol
2、ogies are necessary for your own peace of mind and for good future relationship with an offended person.,2023/6/4,4,However,people who have made mistakes tend to condemn themselves too severely or describe the error too vividly,which may reinforce irritation of the other side.That reinforcement woul
3、d work against the purpose of apology.The writer should apologize directly and use general terms to avoid reinforcing the unpleasantness of the mistakes.Empathy is the key to an appropriate apology.People who have the right attitude have the best chance of finding the right words.,2023/6/4,5,Letter
4、of apology,An unsolicited(自愿的，主动的)letter of apology removes a barrier or even preserves a business relationship.When you have to apologize,you must be sincere,direct,andbrief.,2023/6/4,6,Guidelines,Begin with the apology and reveal the purpose of the letter.Present the specific circumstance for whic
5、h you apologize.And discuss methods to redress the situation,if needed.Close with a positive look to future business or personal relationship.,2023/6/4,7,Useful Expressions,I must apologize to you forI am very sorry that.I am afraid what I have done has caused much inconvenience to you.I sincerely h
6、ope you understand that I offended you quite unintentionally.I believe you can understand that I have not intended to hurt you.I owe you an apology.,2023/6/4,8,Useful Expressions,I am to blame for this unpleasant thing.Please pardon/excuse/forgive me.I sincerely hope that you will kindly accept my a
7、pologies.I hope you will kindly forgive my lapse of attention.I am so sorry to have put you to/into so much trouble.,2023/6/4,9,Sample version,Dear David:Please excuse me for not having answered your letter dated 7,December sooner.When your letter arrived,I was just in Hong Kong.As my family could n
8、ot forward it to me during my absence,it has been,therefore,lying on my desk until the moment when I took it up.,2023/6/4,10,Now the first thing I have to do is to write to you these few lines to express my deep regret.I enjoyed many pleasant sights during my trip.I shall be pleased to give you an a
9、ccount of them when I see you next.Sincerely yours,2023/6/4,11,Translation Practice,亲爱的戴维：请原谅我收到您12月7日的来信后迟迟未复。您的来信到来时，我正巧在香港，家人无法及时转递。你的信一直放在我写字台上，直到我回到才看见，拖至今天才回信，深表歉意。这次出去旅行饱览了许多美丽景色，下次见到您时，将告诉您一切。,2023/6/4,12,Congratulation,Sending letters of congratulation provides a very good way for businessm
10、en to build goodwill,for they are always positive.How delighted you would be if you received a letter of congratulation!There are many situations calling for congratulations,such as election,promotion or other significant achievements.Therefore,the letters of congratulation are in order(合乎时尚).,2023/
11、6/4,13,Guidelines,The guidelines for such letters are very simple.Begin with the reason for writing.You should present the congratulations at the first part of the letter.Tell how you learn about the good news and make the reader feel certain that he/she deserves the praise.End the letter by using a
12、n encouraging and conversational tone.,2023/6/4,14,Letters of congratulation are usually brief prompt.Be sure to send the letter within a few days after the event;otherwise,all your efforts will be fruitless.,2023/6/4,15,Letter A Apologizing for Bad Manners,Dear Mr.Peter:In order not to have any mis
13、understanding between us,please accept my apology for the manner in which our security officer spoke to you this morning.Our security officers had been instructed to keep certain parking spaces open for company officers,but they should have,2023/6/4,16,remembered their obligation to be courteous and
14、 helpful.The chief of security has already disciplined the officer,asking him to attend the human relations seminars.When you call at our offices again,you can expect efficiency and courtesy,which have been our goals for the past 12 years.Sincerely,2023/6/4,17,Letter B Congratulations on Promotion,D
15、ear Mr.Stewart:Please accept my warmest congratulations on your promotion to general manager!We have just learned that you have been appointed to this position.It came as no surprise to us in view of your unusual abilities.You deserve the position after years of service in the company.Your experienc
16、e in this field will surely bring in more profits for XYZ Company.We are sending you our best wishes for the future.,2023/6/4,18,Through 3 years of working with you,many of us know clearly how much you have contributed to building the relationship between our two corporations.You also have come to k
17、now us well during the past 3 years,and we are ready to offer you the same service in the days ahead.We look forward to the continuing growth of your company under your enlightened leadership.Sincerely yours,2023/6/4,19,Opening and congratulation,I was delighted to hear thatI was very pleased to lea
18、rn thatIts a pleasure to hear thatI would like to extend/send my warmest/sincere/heartfelt congratulations to you.My colleagues join me in sending you our warmest congratulations.Please accept our heartfelt congratulations on your,2023/6/4,20,Comments on the accomplishment or achievement,We believe
19、that your advancement properly reflects the quality and diligence that has characterized your work in every area.您在工作中的各个方面都能发挥卓越才能并尽最大努力，今日的升迁是必然的结果。I know that your enthusiasm and experience in your work are the very qualities that are needed for this important position.我知道，以您的工作热情和丰富经验，担当这一重要职位是恰
20、当的。,2023/6/4,21,Close,I wish you every success in your future career.Best wishes for your continued success.We look forward to an even closer association in the future.,2023/6/4,22,Translate the following congratulatory letter into Chinese,热烈祝贺贵公司北京办事处成立。贵公司在中国的发展令人瞩目，良好的前景也让人很受鼓舞。我们万科国际集团所有员工祝贵公司在这
21、一市场的业务蒸蒸日上，顺利成功。,2023/6/4,23,Sample page 1,Please accept our warmest congratulations on the opening of your Beijing Office.,2023/6/4,24,Sample page 2,The expansion of your business in China is very impressive and your bright prospect is also encouraging.,2023/6/4,25,Sample page 3,We at Wanke Interna
22、tional Group wish you every success in your increased involvement in this market.,2023/6/4,26,Questions for Comprehension,1.What are the basic principles of writing letters of apology and congratulation?2.Do the two letters use the direct order?Why?3.How about the end of the letters?Do you think tha
23、t they both express goodwill?4.What information can you learn about from each letter?5.Whats the purpose of each letter?6.How do the writers convey the information?7.Do you think it is good for a letter to begin and end with apology when its purpose is to apologize?8.Should a writer use strong adjec
24、tives to describe once again the mistake for which an apology is presented?9.What benefits are obtained from writing congratulatory letters?10.List the guiding principles recommended for letters of apology and congratulation.,2023/6/4,27,Apology for Delay in Sending Catalogue and Price-list,Dear Mr.
25、Zhang:Thank you for your request for our catalogue and price list.1 We are sorry we cannot send you immediately the catalogue and price list you asked for in your letter of May 5th.2 We will send you as soon as possible.3 We ask for your understanding and offer you our assurance of better service in
26、 the future.4 Yours faithfully,Contrast,Poor,1.感谢收到对方信函。,2.为不能马上满足对方要求道歉。,3.告知解决办法。,4.希望对方理解，并表示愿意提供更好服务的愿望。,2023/6/4,28,Dear Mr.Zhang:I am sorry for not being able to send you immediately our catalogue and price list you asked for in your letter dated May 5th.1 We appreciate your interest in our pr
27、oducts,but the present catalogue does not include some new items we have recently developed.Besides,the increasingly rising cost in labor has pushed the cost of our products higher;therefore,our prices will have to be adjusted accordingly.Now we are in the process of making new catalogue and price l
28、ist to portrait all these changes.2We will send,Improved,1.为不能马上满足对方要求道歉。,2.说明不能满足对方要求的原因。,2023/6/4,29,them to you after they are ready in ten days.Meantime,we would be glad to offer information that you need for particular products.Just send your request by e-mail.3 We are looking forward to the op
29、portunity of providing our products to you.4 Yours sincerely，Adam Evens,3.告知如何解决，及其眼下的补救办法。,4.进行促销。,2023/6/4,30,这是封因不能及时给对方寄产品目录和价格表致歉的信。第一封写得不是很成功。采用的是间接法写作方式，开头表达不明确，可能令对方产生误解，对方会以为寄信人能够马上满足他们的要求:寄送目录与价格表。第二段对因无法立即寄送对方要求的目录和价格表表示歉意，并说明会尽快按照要求寄送。然后请求谅解。整封信看起来比较空洞，既没有交代无法满足对方要求的原因，也没有站在对方的角度，替对方找到解决
30、问题的办法。第二封信弥补了第一封信的所有不足。一开始就致歉，直截了当，然后讲明不能满足对方要求的具体原因，并提出补救办法。最后，面向未来，期望能做成交易，有效地完成了沟通任务。,2023/6/4,31,2.Congratulations on Winning a Prize,Dear Kate:I have heard that you win the Speech Contest.1 I would like to say congratulations on your recent honor.2 This prize should be given to you.3 Keep up th
31、e good work.4 Sincerely,Paul,Poor,1.提及有关对方最近的好消息。,2.向对方表示祝贺。,3.说明祝贺的理由。,4.鼓励对方。,2023/6/4,32,Dear Kate,Congratulations on you winning the second place in the Maple University Students English Speech Contest 2011.1 To win an award in a high-level English speech contest was what you had dreamed for sin
32、ce you came to college.For this,you have been working hard in improving your English and presentation skill，and you took every opportunity to practice.Your efforts and persistence were rewarded.2 I heard that both,Improved,1.表示祝贺,并指明祝贺的具体事由。,2.细述对方为此做出的努力。,2023/6/4,33,the audience and judges were fa
33、vorably impressed by your presentation.3 You deserve the honor.4 I share your happiness and wish you more success in the future.5 Sincerely，Paul,the audience and judges were favorably impressed by your presentation.3 You deserve the honor.4 I share your happiness and wish you more success in the fut
34、ure.5 Sincerely，Paul,5.表示为对方感到高兴，并致以良好的祝愿。,4.说明祝贺理由。,3.提及对方现场表现。,2023/6/4,34,这是封对对方取得英语讲演赛第二名表示祝贺的信函。第一封开始似乎写明了祝贺的原因：演讲比赛获胜，而且也致以了祝愿，表面看来是符合要求的。但是仔细观察会发现，这种祝贺有些敷衍了事的味道，信息不具体,语气不够真诚。第二封则完全不同，信息完整，具体，看出作者对对方十分了解,并十分关注,读者会感受到对方的祝贺是发自内心,十分真切。,2023/6/4,35,Useful Sentence Patterns,1.be sorry.We are sorry
35、we cannot send you immediately the catalogue and price list you asked for.十分抱歉我们不能及时寄出您所要求的目录和价格表。I am very sorry for giving you so much trouble.对不起，给您添了很多麻烦。,2023/6/4,36,2.Please accept my apology for.Please accept our apology for any inconvenience this matter has caused you.造成诸多不便，在此致歉。Please acce
36、pt my apology for the manner in which our security officer spoke to you this morning.由于我们的保安今天早上跟您说话的方式不当，我们在此向您致歉。,2023/6/4,37,3.I owe you an apology for.I owe you an apology for discrepancies between the shipping contracts and the actual shipment.我就实际装运与合同不符一事向您道歉。I owe you an apology for any inco
37、nvenience this clerical error has caused and will do our best to see that such errors do not recur.此次业务上失误，为贵方带来不便，深感抱歉。今后我们必定尽力，使这类错误不再发生。,2023/6/4,38,4.I very regret that.I very regret that your letter of May 9 was misplaced.I feel very embarrassed about this oversight.5月9日的来信因误放别处，造成疏忽，深感内疚。We re
38、gret that we cannot agree to your request for a replacement pair.本公司非常抱歉未能接受更换要求。,2023/6/4,39,5.I offer my sincere apologies for.We offer our sincere apologies for the delay.Should you have any further problems,please do not hesitate to contact us immediately.对此次延误，谨表歉意。如果有任何问题，欢迎与本公司联络。,2023/6/4,40
39、,6.I apologize for.I apologize for our original error and unfortunate delay in answering your complaint.对于我们的失误以及未能及时回复您的投诉，我深表谦意。I apologize for the way he acted,and would like to rectify the situation as soon as possible.对于其行为，本人深感歉意，并会尽快采取行动，纠正这种现象。,2023/6/4,41,7.Please forgive me for.Please forg
40、ive me for a stupid choice of words.请原谅我的用词不当。Please forgive me for my oversight.我疏忽了，请接受我的道歉。,2023/6/4,42,8.Here is my deepest apology for.Here is my deepest apology for forgetting the appointment we had made.我把约会给忘了。对此谨表深深的歉意。Here is my deepest apology for the inconvenience caused by the lapse in
41、communication.由于联络上的差错增添了麻烦，深感抱歉。,2023/6/4,43,9.Congratulations on.Congratulations on your promotion!祝贺您荣升！Congratulations on your new baby!祝贺你们喜添贵子！,2023/6/4,44,10.I am delighted to hear.I am delighted to hear that you captured the NO.1 position in sales in your market.欣悉你的销售额在你们的市场销售中名列第一。,2023/6/
42、4,45,11.Let me offer you my warmest congratulations on.Let me offer you my warmest congratulations on the happy occasion.值此大喜之际，请接受我最热烈的祝贺。Let me offer you my warmest congratulations on the happiest event of your life.对你们一生中莫大的喜事，请接受我由衷的祝贺。,2023/6/4,46,12.I would like to offer my congratulations on.
43、I would like to offer my congratulations on your being elected chairman.祝贺您当选主席。I would like to offer my congratulations on your fifty years of business enterprise.祝贺贵公司开业50年。,2023/6/4,47,13.Wish./May.Wish you every success in the future.祝您成功，万事顺利。Wish you the best of bliss and bless in the New Year
44、s Day.祝新年快乐！May you go from strength to strength for the next 5 years.祝您在今后的五年飞黄腾达。May you and yours have a joyful holiday season.祝您及全家节日快乐。,2023/6/4,48,14.Congratulations!Congratulations!All of us feel proud of your remarkable achievements!祝贺你！我们都为你所取得的巨大成就感到骄傲。,2023/6/4,49,15.Please accept our war
45、mest congratulations on.Please accept our warmest congratulations on the opening of your new branch.贵公司的新店开张，谨致贺意。Please accept my warmest congratulations on your graduation from.值此你毕业于之际，特向你致以衷心的祝贺。,2023/6/4,50,Condolence letters 慰问信,Begin with a direct statement of sympathy.Concentrate on positive
46、 memories and positive developments that may lie in the future.Offer wish or help.,2023/6/4,51,A direct statement of sympathy,得知深表关切We were very sorry to learn ofI was deeply distressed to hear ofI was deeply concerned when I learned that惊闻逝世，深致哀悼We were shocked to hear of the sudden passing ofI was
47、 indeed grieved(deeply distressed)to hear of the untimely passing ofIt is with great sorrow(regret)that we have received the sad news of the loss of,2023/6/4,52,Positive memories and positive developments,We know how much he meant to you.I had the privilege of knowing him for many years and always a
48、dmired his integrity and high quality of business conduct.,2023/6/4,53,wish or help,We are all praying for your quick and complete recovery.I wish you a complete and speedy recovery.Please feel free to contact me if I can be of some help.If there is anything I can do to help you,please let me know.M
49、y staff join me in conveying our sincere sympathy to members of his family.Please convey our sympathy to his family.Please extend our profound sympathy to everyone in your family.,2023/6/4,54,Translate the following letter of Sympathy into Chinese,获悉贵厂遭受火灾并对贵厂造成如此破坏我们都非常悲痛。如果我们能有所帮助，务请告知我们。能帮助客户和朋友摆
50、脱困境我们将感到非常荣幸。,2023/6/4,55,Sample page 1,We were all very distressed to learn about the fire which caused such damage to your plant.,2023/6/4,56,Sample page 2,We hope you will feel free to call on us for any assistance we can render.,2023/6/4,57,Sample page 3,We would consider it a privilege to help
