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1、Presenter nameTitleDate,Rethink IT and reinvent business with cloud and IBM.,Topics,Clouds disruptive potential Challenges to consider Specific,proven patterns of success Why IBM Next steps,daily client transactions through public cloud,managed virtual machines.,2,cloud engagements in the first 6 mo
2、nths of 2011 alone.,Pressures like workforce mobility andincreasing productivity are placing greaterdemands on IT systems.,Increased expectations,Increased demands,Increased competition,growth in digital datafrom 2007 to 2011.,of the worlds largestcompanies in 2000 remainon that list today.,2011 IBM
3、 Corporation,of surveyed enterprise IT budgets in 2010 were spent on ongoing operations and maintenance costs.*,54%,*Source:Forrester Research,Inc.2011 IT Budget Planning Guide,October 7,2010 by Craig Symons,CAGR growth in self-service channels,As a result,cloud is an increasingly attractive meansof
4、 creating and delivering IT services.,Value delivered,Change management,Test provisioning,Install database,Install of operating system,Provisioning environment,Design and deploy business applications,From traditional,To cloud,Months,Weeks,1 day,1 day,Months,Days or hours,20 minutes,12 minutes,3060 m
5、inutes,51%cost savings,Days/Weeks,“Our commitment to informed decision making led us to consider private clouddelivery of Cognos via System z,which is the enabling foundation that makespossible+$20M savings over 5 years.”,IBM Office of the CIO,IT and Business are attracted to cloud for different rea
6、sons.,Efficiency,Transformation,Rethink IT.,Rapidly deliver services Integrate services across cloud environments Increase efficiency,Initiate new revenue streams Drive faster time to market for new services Meet changing customer expectations,Reinvent business.,*Source:Gartner,Cloud Computing Servi
7、ces,Virtualization Top CIO 2011 Wish Lists Jan 24 2011,IT is drawn to clouds cost,efficiency and control,while business users are drawn to clouds simplified,self-service experience and new service capabilities.,of CIOs plan to use cloudup from 33%two years ago.,of business executives believe clouden
8、ables business transformation and leaner,faster,more agile processes.,2011 IBM CIO Study,London School of Economics,December 2010,Efficiency,Transformation,Cloud helps business and IT create and deliver value infundamentally new ways.,Enable new IT and businessprocesses that break downtraditional si
9、los and simplifyaccess to information in orderto deliver better businessoutcomes.,Deliver IT without boundaries,Speed the delivery of newofferings and services bycreating new models of self-service and deployment.,Improve speed and dexterity,Empower internal and external communities todefine and cre
10、ate newofferings and services.,Create newbusiness value,Cloud in action:University of Bari,Students at Italys University of Bari useIBM cloud to create innovative solutionsto help the local economy.,Give students a platform to create innovative solutions for local communities and businesses in south
11、ern Italy.,Business challenge,Elastic,cloud-based services from sensors,market systems and GPS data,connecting university,private sector and government agencies.,Rethinking IT,Cut shipping times for local deliveries in half.More efficient supply chain with fishermen completing transactions with merc
12、hants while still at sea.Winemakers increase quality with constant soil-condition monitoring.,Reinventing business,8,Businesses are choosing a variety of cloud models to meettheir unique needs and priorities.,Private cloud,Hybrid IT,Public cloud,Appliances,pre-integrated systems and standard hardwar
13、e,software and networking.,Traditional IT,On or off premises cloud infrastructure operated solely for an organization and managed by the organization or a third party,Available to the general public or a large industry group and owned by an organization selling cloud services.,Traditional IT and clo
14、uds(public and/or private)that remain separate but are bound together by technology that enables data and application portability,However,successful implementation demands focus on three key challenge areas.,Moving beyondincremental adjustmentswith enhanced businessservices and industrysolutions.,Bu
15、siness processredesign,Seamless end-userexperiences acrossheterogeneousenvironment.,Seamless integration,Holistic approach tointeroperability,resiliencyand management thatmatches requirementsof the workload.,Integrity and Security,Effective security must be a well-planned part of cloud designs from
16、the start not treated as an afterthought,Secure by design:Avoids the common one-size-fits-all approach which can lead to failureIs specifically tuned to the security,authentication,compliance,and privacy concerns of individual organizations,Security in the Cloud:Has much in common with traditional I
17、T issues like identity and access rights,safeguarding data,and developing and enforcing security policiesCloud has the potential to be more secure than traditional environments,Adoption patterns are emerging for successfully beginningand progressing cloud initiatives.,IaaS:Cut IT expense and complex
18、ity through a cloud enabled data center,PaaS:Accelerate time to market with cloud platform services,Innovate business models by becoming a cloud service provider,SaaS:Gain immediate access with business solutions on cloud,IBM delivers prescriptive,repeatable cloud solutions forour clients most press
19、ing priorities.,Pre-built,pre-integrated IT infrastructures tuned to application-specific needs,Advanced,reliable,highly secure and scalable platform for creating,managing,and monetizing cloud services,Integrated service management,automation,provisioning,and self service,Capabilities provided to co
20、nsumers for using a providers applications running on a cloud infrastructure,Cloud Enabled Data Center,Cloud Platform Services,Cloud Service Provider,Business Solutions on Cloud,Patterns of adoption can be implemented with specific,repeatable projects supported by industry-leading offerings,Cloud Se
21、rvice ManagementRole:CIO/CTOCapabilities:Automated provisioning and de-provisioning of IT resourcesSelf-service portal Monitoring of physical and virtual resourcesMetering and accounting for cost recovery Advanced image managementIntegrated cloud services managementSingle access method and security,
22、Cloud Enabled Data Center,Desktop cloudRole:CIO/CTO/IT ManagerCapabilities:Managed services with secure authentication management Flexible delivery models,standard cloud-based offerings,dedicated infrastructure,and customer premise solutions.Assessment and planning servicesChoice of end-user devices
23、,Patterns of adoption can be implemented with specific,repeatable projects supported by industry-leading offerings,Cloud Platform Services,Develop and Deploy Virtual Web AppsRole:Sr.IT Operations LeaderSr.Development Manager&DevelopersCapabilities:Integrated development tooling Simplified deployment
24、 Application-centric visibilitySelf service interface Automatic elasticity,Development and Test EnvironmentsRole:VP IT VP DevQuality ManagersCapabilities:Instant-on access to dev/test tools,middleware,and processesAdvanced image managementVirtual developer desktopsCollaborationLicense management,Pat
25、terns of adoption can be implemented with specific,repeatable projects supported by industry-leading offerings,Cloud Service Provider,Build the Cloud InfrastructureRole:CIO,LOB owner,reseller,distributor,ISVCapabilities:Deeply virtualized hardware Automated systems management to deploy,provision,and
26、 manage cloud instancesStorage Multi-tenancyComprehensive security,Enable Applications in the CloudRole:Chief Marketing Officer,VP Sales,LoB owner Capabilities:Enterprise class cloud platformCloud-enabled middleware components A partner ecosystem that provides access to technology or industry specif
27、ic cloud,Patterns of adoption can be implemented with specific,repeatable projects supported by industry-leading offerings,Business Solutions on the Cloud,Compute and Storage as a ServiceRole:CIO/CTO/IT ManagerCapabilities:Enterprise governance&communitiesChoice of server configurations,operating sy
28、stems,software images Persistent storage,network isolation options and premium support optionsIntegration across clouds and between traditional IT,Digital Marketing OptimizationRole:CMO/VP/Director of marketingE-Commerce LOBAdvertising LOBCapabilities:Understand how visitors interact with your busin
29、ess Capture demographic and behavioral informationPersonalize offers across digital channelsOptimize marketing spend mix.,IBM is working with clients in each of these areas to helpthem achieve real business value.,Major U.S.financialservices company:$3M in savings 13x faster deployment 612 month ROI
30、,Citi:Brought a 45-day wait for server resources down to 20 minutes with self-service request,automated provisioning and internal chargeback.,QuangTrung Software City:,True Value:Transformed the management of its supply chain across 5,000 hardware stores in 54 countries Reduced lead time by 56%Reduc
31、ed back orders by 85%,Cloud Enabled Data Center,Cloud Platform Services,Cloud Service Provider,Business Solutions on the Cloud,Ho Chi Minh Citys laaS and hosting facility serving Vietnams largest software development center,IBMs comprehensive capabilities make thecloud promise a reality.,IBM SmartCl
32、oud,Business Process as a ServiceSoftware as a Service,Platform as a Service,Infrastructure as a Service,Design,Deploy,Consume,Design,Deploy,Consume,Establish a cloud strategyand implementation plan toget there.,Build cloud services,in theenterprise and/or as a cloudservices provider.,Manage and opt
33、imizeconsumption of cloudservices.,Examplecapability,Infrastructure strategy and design servicesNetwork integration servicesCloud security strategy roadmap,Preconfigured deployment patterns Appliance with pre-installed,pre-configured images,SaaS offerings Integration Public cloud for application-spe
34、cific workloads,IBM has proven solutions to efficiently deliver on every phase of Cloud,IBM SmartCloud provides a robust platform for the full IBMcloud portfolio,built on the IBM cloud reference model.,IBM SmartCloud,Management,support anddeployment,Securityandisolation,Availabilityand performance,T
35、echnologyplatform,Payment and billing,IBM Cloud Reference Model,Business Process as a ServiceSoftware as a Service,Platform as a Service,Infrastructure as a Service,Our own use of cloud extends across the entire IBM organization and has transformed the IBM business onmultiple levels.,109,000 IBM emp
36、loyees use Blue Insight,the worlds largest business analytics private cloud.1,800 IBM marketers across 6 continents utilize IBM cloud-based Marketing Operations daily.6,000 IBM users of Blueworks Live to improve internal business processes200 million minutes of IBM web conferencing with LotusLive Me
37、etings.Avoiding over$20M in expenses over 5 years with our private analytics cloud1,200 users in IBM China development labs,plus IBM Call Center teams in the United States and India,have migrated to a desktop cloud environment.,22,IBM drives client-focused open standards andinteroperability.,IBM sol
38、utions are built on a comprehensive,open reference model.,Provides guidance to the multiple cloud standards-defining bodies.Establishes the criteria for open-standards-based cloud computing.Delivers content in the form of best practices,case studies,use cases,requirements,gap analysis and recommenda
39、tions for cloud standards.,companies areparticipating.,operate outside the IT realm.,23,Our strong ecosystem of partners augments our capabilities.,Cloud Business Partners,60+create IBM solutions 15+enhance the IBM SmartCloud Global reach Industry-specific assets and practices Deep specialty focus C
40、loud Application Providers Cloud Builders Cloud Infrastructure Cloud Technology Providers,IBM provides the right hardware,software and expertiseto help your organization fully leverage the cloud.,A next-generation combination of technology,expertise and reach helps you advance your cloud deployment.
41、,of Fortune 100companies are usingIBM cloud capabilities.,IBM Cloud Labs,IBM SmartCloud Centers,“IBM has one of the most comprehensive cloud portfolios.”,Jeff Vance,Datamation,We offer extensive real-world experience workingwith some of the most innovative,forward-thinking ITorganizations on the pla
42、net.,successful privatecloud engagementsin 2010.,“IBM has one of the most comprehensive cloud portfolios,with the cloud integrated throughout its many lines of business.Moreover,IBMs consulting arm has put them in touch with numerous early adopters and special use casesall of which helps the company
43、 stay ahead of competitors.”,Jeff Vance,Datamation,managed virtualmachines.,26,daily client transactions through public cloud,The business and IT press is taking notice of IBMs leadership.,The time has come to rethink IT and reinvent businesswith cloud and IBM,Ask the fundamental questions:,Is your
44、organization achieving the levels of innovation required to complete in todays environment?Is your organization able to nimbly put lucrative ideas into action?Does your organization incorporate the best ideaseven if they come from outside?Are you developing internal capabilities that would be better
45、 handled by others?,Go to for more information.,28,29,Backup,Patterns of adoption can be implemented with specific,repeatable projects supported by industry-leading offerings,Cloud Enabled Data Center,Additional projects.Substitute either or both for the projects in the main part of the deck,Virtual
46、 Environment ManagementRole:CIO/CTOCapabilities:Standardized,integrated,optimized virtual infrastructure Monitoring and management interfaceSecurity and image governance,Cloud Infrastructure Strategy and RoadmapRole:CIO/CTO/IT ExecutivesCapabilities:Identifies where/how cloud can drive value in the
47、enterprise Uses research tool to prioritize workloads for migration to cloudCreates ROI for selected workload.Assesses environment to determine readiness,strengths&gaps,Patterns of adoption can be implemented with specific,repeatable projects supported by industry-leading offerings,Cloud Platform Se
48、rvices,Deployment Planning and AutomationRole:DevelopersArchitectsCapabilities:Planning,automation,and governance of application deployment to the cloud.Visualization of the target deployment environment Automation for deployment environment construction and configuration,Additional projects.Substit
49、ute either or both for the projects in the main part of the deck,Patterns of adoption can be implemented with specific,repeatable projects supported by industry-leading offerings,Business Solutions on the Cloud,Social BusinessRole:LOB ExecCIOCapabilities:Collaborate in a single place,securely across
50、 firewalls.Store and share files,manage projects seamlessly and host online meetings.Participate in online projects and communities,Additional projects.Substitute either or both for the projects in the main part of the deck,Leveraging Cloud for Business Resilience Role:CIO/CTO/IT ManagerCapabilities
