《企业领导者对策略思考与竞争力规划应有认识.ppt》由会员分享，可在线阅读，更多相关《企业领导者对策略思考与竞争力规划应有认识.ppt（13页珍藏版）》请在三一办公上搜索。
1、企業領導者對策略思考與競爭力規劃應有的認識,徐強教授,何謂策略,策略性規劃策略性管理者策略性領導策略的突現程序策略規劃實務提升策略決策的效能,3,何謂策略,決定企業基本的長期目標與目的，以及達成這些目標所需採取的行動與資源分配(Chandler,1962)一組具整合性與協調性的承諾與行動，以發掘核心能力和獲得競爭優勢(Hitt,Ireland and Hoskisson,1997)。,4,策略的層級,功能層級策略事業層級策略全球化策略公司層級策略,5,策略性管理者,公司層級管理者事業層級管理者功能層級管理者,競爭力,競爭力是企業生存的關鍵無法取得競爭力的企業，終將被環境所淘汰競爭力無法持續的企
2、業，只能不斷緬懷過去的風光歲月，而逐漸感到時不我予只有建構出能讓競爭力持續的策略，才能讓企業得以永續經營。,競爭力的分析,Porter(1980)五種競爭力分析架構，是最為被廣泛使用的分析模式。,8,獲得持續性競爭力,綜合而論，企業若能準確的分析產業競爭，了解產業的競爭態勢並能深植核心競爭力，取得競爭優勢基礎高築進入障礙，讓其他競爭者難以進入市場適當時機與其他廠商合作，緩和市場競爭狀況則企業便能夠建立持續性的競爭力,9,深植核心競爭力,競爭優勢的基礎效率、創新、品質、彈性資源基礎的分析資源的價值、資源的稀有性、模仿成本的高低策略選擇成本領導、差異化、集中化,10,企業體有機比擬理論,胚胎期成長
3、期消退期成熟期衰退期,11,Harada的四季發展理論,Spring Summer Autumn Winter,創造價值,分配價值,調整價值,再生價值,12,自組織結構面觀之,管理職能內涵與組織發展歷程的探討 Katz/Hersey、Blanchard的理論Management Levels Skills needed,Top Management,Middle Management,Supervisory Management,Conceptual,Human,Technical,Management skills necessary at various levels of organiz
4、ation,13,VisionThe 21th century company,building the worlds greatest,ValuesCustomer SatisfactionPeopleTeamworkContinuous improvement,Mission To provide products and services of such quality that our customers will receive superior value,our employees and business partners will share in our success,a
5、nd our stockholders will receive Sustained,superior return on their investmentdevelop that no one can make!,Objectives1.Be the high QUALITY producer 5.Look for business opportunities2.Improve employee relations 6.Increase technical capability3.Be the low COST producer 7.Be the GREAT producer4.Be the
6、 FAST-to-market producer 8.Increase management effectivenessRequired to achieve FAST,GREAT,QUALITY,COST,StrategiesPRODUCT MANUFATURING METHODES AND SYSTEMSMajor actions were going to take to make the objectives come true,What we are going to be,What we believe in,What were going to do,Where were going to win,How were going to win,InitiativesProjects focused to make the strategies come true,Common for all,Developed by individual groups,Winning plays,經營模式規劃,
