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1、,ADVERTISINGAPPRECIATION COCA COLA,The Coca-Cola Company is the worlds largest beverage(饮料)company.Led by Coca-Cola,one of the worlds most valuable and recognizable brands,The companys portfolio（投资组合）features 16 billion-dollar brands including Diet Coke,Fanta,Sprite,Coca-Cola Zero,vitaminwater,Minut
2、e Maid(美汁源）.,Globally,COCA-COLA is the No.1 provider of sparkling beverages（碳酸饮料）,ready-to-drink coffees,and juices and juice drinks.Through the worlds largest beverage distribution（分配）system,consumers in more than 200 countries enjoy our beverages at a rate of 1.9 billion servings a day.With an end
3、uring（持久）commitment to（致力于）building sustainable（可持续发展）communities.,The company is focused on initiatives（主动权）that reduce our environmental footprint（举措）,support active,healthy living,create a safe,inclusive（包括的）work environment for our associates（社交）,and enhance（增强）the economic development of the co
4、mmunities where we operate.,Advertising appreciation,The animation（动画片）is a story of a factory production Coca-Cola.Then numerous cartoon characters began to prepare a bottle of fresh taste of Coca-Cola to sell.,The steps of making a bottle of COCA-COLA:Took the bottleInto the beverageCover the bott
5、le capFrozen intotal four stagesFinally,with the workers crowed,The bottle slided to the prot.,Consumer groups:young people(1030years old)Including:Students,who have certain understanding of consumer brands,pursuit(追逐)brand and fashion.Take the student as the main consumer groups.Media,which pay mor
6、e attention to leisure,entertainment and fashion.The office group,have high sense of loyalty(忠诚)to the Coca-Cola,also viewed it as a symbol of identity grade.,ADVERTISING CTEATIVE ANALYSIS:This advertisement have a few dialogue but it is good to express the coca cola is very good.The main idea is to
7、 show the process of automatic vending machine produced by Coca-Cola.Vending machine becomes an automated factories,The workers are some small animalsFor Coca-Cola company,is more concern about the effect of advertising rather than cost.Through advanced technology,companies can produce a vivid image to achieve some reality which effection we cant get.Light music,lifelike(逼真的)picture,attracted a lot of attention of the audience.achieve the function of propaganda(宣传),College Of Art&Designvisual communication class 2THANKS,
