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1、,微课名称：商务英语写作中的7C原则所属课程：高级商务英语写作主讲教师：PPT版权：浙江广播电视大学外国语学院 李更春,在商务信函的写作中，我们应遵循哪些原则呢？,迂回(winded),完整(complete),准确(correct),简洁(concise),体谅(considerate),清晰(clear),详尽(detailed),正式(formal),笼统(general),有力(forceful),礼貌(courteous),简短(short),具体(concrete),逻辑(logical),Case Studies(案例分析),We wont be able to send you
2、 the brochure this month.,本月我们无法将产品手册寄达贵方。,提示:违背了“体谅”(Consideration)原则,You are requested to make us the most favorable offer,stating origin,packing,detailed specifications,quantity suppliable and the earliest time of shipment.,请报最优惠价，注明原产地、包装、详细规格、可供数量和最早船期。,提示:违背了“礼貌”(Courtesy)原则,Case Studies(案例分析)
3、,Please let us know what you wish us to do about this matter as soon as possible.,请尽快告知，你方希望我方就此事做些什么?or 请告知，你方希望我方就此事尽快做些什么？,提示:违背了“清晰”(Clarity)原则,Case Studies(案例分析),We acknowledge with thanks the receipt of your letter of July 1.,你方7月1日的函收悉。,提示:违背了“简洁”(Conciseness)原则,Case Studies(案例分析),Because our
4、 book is full,so we cannot entertain any more orders.,由于我方订货已满，恕不能接受更多的订单。,提示:违背了“准确”(Correctness)原则,Case Studies(案例分析),We have received with thanks your check.The amount has been placed to your credit.,我们已经收到你方支票，谢谢。该笔款项已汇入你账户贷方。,提示:违背了“具体”(Concreteness)原则,Case Studies(案例分析),Courtesy(礼貌),Correctnes
5、s(准确),Conciseness(简洁),Consideration(体谅),Clarity(清晰),Concreteness(具体),Completeness(完整),7C principles,Courtesy(礼貌),Consideration(体谅),Clarity(清晰),Courtesy(礼貌),Consideration(体谅),Clarity(清晰),Courtesy(礼貌),Consideration(体谅),Conciseness(简洁),Clarity(清晰),Courtesy(礼貌),Consideration(体谅),Correctness(准确),Concisen
6、ess(简洁),Clarity(清晰),Courtesy(礼貌),Consideration(体谅),Correctness(准确),Conciseness(简洁),Clarity(清晰),Courtesy(礼貌),Consideration(体谅),Concreteness(具体),Correctness(准确),Conciseness(简洁),Clarity(清晰),Courtesy(礼貌),Consideration(体谅),Completeness(完整),Concreteness(具体),Correctness(准确),Conciseness(简洁),Clarity(清晰),Cour
7、tesy(礼貌),Consideration(体谅),Completeness(完整),Concreteness(具体),Correctness(准确),Conciseness(简洁),Clarity(清晰),Courtesy(礼貌),Consideration(体谅),Completeness(完整),Concreteness(具体),Correctness(准确),Conciseness(简洁),Clarity(清晰),Courtesy(礼貌),Consideration(体谅),Completeness(完整),Concreteness(具体),Correctness(准确),Conci
8、seness(简洁),Clarity(清晰),Courtesy(礼貌),Consideration(体谅),Consideration(体谅),Concreteness(具体),Correctness(准确),Conciseness(简洁),Clarity(清晰),Courtesy(礼貌),Completeness(完整),Consideration means that you prepare the writing with the readers in mind,and try to put yourself in his place to indicate that you are c
9、onsiderate.,Consideration(体谅),体谅原则,例句We allow you a 2%discount for cash payment.(如付现款,我们给九八折)You earn a 2%discount when you pay cash.,体谅原则,Courtesy is an important feature of business correspondence.In fact,it is an essential element of any successful communication,whether it is written or spoken.,C
10、ourtesy(礼貌),礼貌原则,例句Quote us the most reasonable price.(给我方报最合理的价格)Will you please quote us the most reasonable price?,礼貌原则,Clarity means your purpose and the words are clear to your readers so that the recipients can interpret your words with the same meaning you have in mind.,Clarity(清晰),清晰原则,例句 As
11、 to the streamers sailing from Shanghai to New York,we have bimonthly direct services.(从上海到纽约有直达船)We have two direct sailings every month from Shanghai to New York.,清晰原则,例句 As to the streamers sailing from Shanghai to New York,we have bimonthly direct services.(从上海到纽约有直达船)We have a direct sailing fr
12、om Shanghai to New York every two months.,清晰原则,Conciseness means to write the fewest possible words without sacrificing completeness and courtesy.By eliminating unnecessary words,you help make important ideas stand out.,Conciseness(简洁),简洁原则,例句We have begun to export our machines to the foreign count
13、ries.(我们已经开始向国外出口机器了)We have begun to export our machines.,简洁原则,Business writing should be correct in grammar,punctuation,spelling,information,figures,etc.,Correctness(准确),准确原则,例句Should any of the items is of interest to you,please let us know.Should any of the items be of interest to you,please let
14、 us know.,准确原则,Concreteness means the writing should be specific,definite and vivid rather than vague,general and abstract.,Concreteness(具体),具体原则,例句a significant loss a 53 percent lossin the near future by Thursday afternoonthe majority 70 percent,具体原则,Business writing should also be complete in ter
15、ms of format and information.,Completeness(完整),完整原则,As to format,a business letter should include a letterhead,date,inside address,salutation,subject,body of letter,complimentary close and signature.,完整原则,As to information,the writer should strive to make all points detailed,and answer all questions
16、 asked or implied.,完整原则,2 be courteous towards them,4 be correct in grammar,spelling,punctuation,and figures,5 be concise and concrete in wording,1 with consideration for its recipients,3 be clear in meaning,6 and be complete in format,structure,and info,Summary:A letter should be written,Your Try（思
17、考题）,1.We are given to understand you are able to supply large quantities at more attractive prices.Hint:violates the clarity principle(违反了清晰原则)2.We have the pleasure of acknowledging your letter of April 4.Hint:violates the conciseness principle(违反了简洁原则)3.In view of you are our regular customers,we
18、agree to your request for price reduction.Hint:violates the correctness principle(违反了准确原则),Your Try（思考题）,4.Please airmail us the latest price list and sample for our reference.Hint:violates the courtesy principle(违反了礼貌原则)5.We request you to open the covering L/C as soon as possible.Hint:violates the consideration principle(违反了体谅原则)6.Please extend the L/C for ten days.Hint:violates the concreteness principle(违反了具体原则),谢谢观看,
