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1、A Brief Introduction to Starbucks,小组成员：戴宏涛 胡晓辉 吴晓明 张宁 万阿东,Were not just selling a cup of coffee,we areproviding an experience.-Howard Schultz,Howard D.Schults(born July 19,1953)is an American business man.He is best known as the chairman and CEO of Starbucks and a former owner of the Seattle SuperSo
2、nics.He was a member of the Board of Directors at Square,Inc.In 1998,Schultz co-founded Maveron,an investment group,with Dan LevitanIn 2012,Forbes magazine ranked Achultz as the 354th richest person in the United Stares,with a net worth of$1.5 billion.,Starbucks Timeline and History,Commodities,Beve
3、ragesFoodTeaCup,Beverages,Espresso浓缩咖啡Frappuccino星冰乐Coffee&Tea,Espresso,Iced Caff Latte 冰拿铁 Caramel Macchiato焦糖玛奇朵Espresso Con Panna 浓缩康保蓝 Vanilla Latte香草拿铁,Frappuccino,可可碎片星冰乐Java Chip Frappuccino,Caramel Coffee Frappuccino焦糖咖啡星冰乐,摩卡星冰乐Mocha Frappuccino,Green Tea Frappuccino抹茶星冰乐,Coffee&Tea,密斯朵咖啡Ca
4、ff Misto,英式红茶拿铁Full Leaf Black Tea Latte,经典热巧克力Hot Chocolate,星巴克英式红茶English Breakfast Tea,冰摇柠檬茶Iced Shaken Lemon Tea,Food,Tea,Cup,SWOT Analysis of Starbucks,Strenghs,Weaknesses,Opportunities,Threats,Starbucks has stores all over the world Starbucks corporations is a very profitable organization A hi
5、gh-end brand of coffee Starbucks culture,Short of capitalHigh priceHigh concentration levelLack of diversification,Emerging international marketsTecchological advancement,Economy experiencing a recessionEmergence of competitorsRise in the cost of coffee&dairy products,Strengths,Starbucks has stores
6、all over the world Starbucks corporations is a very profitable organization A high-end brand of coffee Starbucks culture,Weakness,Short of capitalHigh priceHigh concentration levelLack of diversification,Opportunities,Emerging international marketsTecchological advancement,Threats,Economy experiencing a recessionEmergence of competitorsRise in the cost of coffee&dairy products,Solutions,1.Developing Competitive Advantage2.Developing a strategic focus.,relax,romantic,enjoy your life,Thank you!,
