演讲的艺术chapter.ppt

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1、6,Supporting Your Ideas by Ada Pan Oct.2012,Purposes of Supporting Materials,Tea is popular.,Large quantities of tea are consumed by people around the globe.,Tea is second only to water as the worlds most consumed beverage.More tea is consumed each year than all other manufactured drinks in the worl

2、d put together,including coffee,chocolate,soft drinks and alcohol.Total tea consumption is 4 billion kilograms annually.,Learning Objectives:,Supporting your ideas by:,examples,statistics,testimony,Key Terms,Supporting materials,example(brief,extended,hypothetical),Statistics(single,multiple),Testim

3、ony(expert,peer),Purposes of Supporting Materials,ClarityVividnessCredibility,Types of Supporting Materials,123,Examples,BriefExtendedActualHypothetical,Tips for using examples,Make examples vivid and richly texturedReinforce examples with statistic or testimony,Narration,PersonalThird-personSecond,

4、Statistics,SingleMultiple Tips:,Statistics,Dont rely exclusively on statistics.Use representative statistics Identify the sources of statistics Form reliable sourcesRound off.Explain statistics Use presentational aids.Stress their impact.,Testimony,Direct quotationParaphrase,Testimony,Tips:Quote or

5、paraphraseQuote or paraphrase accurately Form qualified/unbiased sourcesIdentify the people you quote or paraphrase,Tests of Evidence,Is the evidence quoted in context?Is the source of the evidence an expert?Is the source of the evidence unbiased?Is the evidence relevant to the point?Is the evidence specific?Is the evidence sufficient to prove the point?Is the evidence timely?,Evaluating Electronic Information,PurposeExpertiseObjectivityAccuracyTimeliness,Citing Your Sources,“Oral footnotes”.Enhance the credibility of what you say.Help listeners find sources.,

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