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1、The future of“official airline”statusMonday,22 October 2012,What is“Official Carrier status?Industry definition:-official carrier status is the appointed airline of a Congress/Conference/Event.Some of the benefits of working with an airline partner for an Event,Conference,and CongressDedicated disco
2、unted fares for your attendees in Economy,Business and First.Complimentary ticket for Keynote speakers or OrganisersSpecial freight charges for cargo shipment for Exhibitors.Reduced-rated tickets for site inspections based on meeting potentialHow does the official airline benefit:Logo presence in th
3、e official event websiteA hyper-link to airline booking engine from the main-page of the event websiteProactive marketing to inform attendees about the dedicated fares,using the“official airline”and to encourage booking.,Traditional“Official Airline Status”Concept,How do Associations,NGOs and PCOs v
4、iew official airline status?Emerging Trends:Promoting and providing visibility to official airline partners is now being viewed as a source of additional income by these institutions.The traditional visibility official airline partners would expect,is now known as brand recognition,offered to Platin
5、um or Gold Event Partners who pay significant amount of money for this awareness.,Emerging Trends with Event Organisers,Should official airline partners also calculate the value on their offer?Dedicated fares extended by official airlines,can be viewed as displacement of revenue for the airline.Comp
6、limentary tickets offered as part of the deal,carries a cost to the airline.Complimentary upgrades offered as part of the deal,carries a cost to the airline.OrShould official airline partners start asking for guaranteed flight revenue from Organisers?How much of influence does the Organiser have ove
7、r the attendees travel decision-making?,Questions Airlines should start asking,Partnership with airlines is an arrangement where both parties agree to cooperate to advance both mutual interests.This could be in form of“barter trade”in exchange for negotiated benefits and support.Airlines recognise t
8、hat international events offer an opportunity to influence their market share.The role of the partner airlines have evolved:by working with associations in helping to win the bid for a destination.support by the partner airline during delegate boosting road shows conducted by Associations,NGOs and PCOs.,“Partnership”,Famous words by Eduardo&Thierry“The journey begins and ends with the airline”.SkyTeamGlobal Airline Alliance,“Famous words”.,Thank you!,
