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1、Ray Wong,Outline,HistoryFour Ps Product Price Place Promotion,History,1943Sweden17-year old Ingvar Kampradfounders name(Ingvar Kamprad)the farm where he grew up(Elmtaryd)his home parish(Agunnaryd),History,Pencils,wallets,photo frames,watches（inexpensive，with market demands）In 1947,the first piece of
2、 furniture was sold in IKEA.In 1955,IKEA designed its first piece of furniture.In 1963,IKEA opened its first retail store,Four Ps,Product Price Place Promotion,Product,Three series:Office,family,childrens IKEAVarieties:desks,tables,chairs,sofas,TV solutions,storage,lightings,decoration,beds and matt
3、resses 10,000 articles,Product,Styles:simple,natural,fashion,good-qualityCustomers:the masses in developed countries the white-collar in developing countries,Product,the flat-pack distribution methods,assembled by the consumer reduce costs and use of packaging a practical point,Price,Low price polic
4、yan attractive feature of IKEAlow price policy is used through the processes of designing,manufacturing,sellings,and administration,How much?,￥15.9,￥9.9,Price,￥2.9,Figure out the price before designingUse new materials,new techniqueThe flat-pack distribution methods,WHY,Price,Place,IKEA stores in di
5、fferent countries.sells its products to customers directly.a symbol of life style.do purchasing enjoy a different kind of life style here.,Promotion,Free catalogues for customersExhibition units in the storesAdvertisement,Free catalogues,Free catalogues,Exhibition units,Advertisement,Big Sale,Thank you！,
