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1、,1,Chapter 7 Good Business Letter,Contents7.1 Introduction7.2 Envelope7.3 The Parts of Business Letters7.4 Model Letters7.5 E-mail,2,7.1 Introduction,attractive business letter profitbusiness opportunities.writing guideline of good business letter in clothing industry.Be clear,brief and businesslike
2、;Dont write confused,overlong or pointless letter;Be polite,friendly and informal;Write to communicate;Write concise and purposeful letter.,3,7.2 Envelope,7.2.1 Envelope Patternletterhead quality tastesinside address same style,4,7.2.2 Envelope Remarkremark wordsAir Mail,Printed Matter,Express,Regis
3、tered,etc.By Courtesy of Mr.or By Favors of Missetc.Attention of Mr.or Recommending Mr.etc.,5,Lecturing Exercises1.Write out some special notes of envelope.2.Give an example of illustrated envelope.,6,7.3 The Parts of Business Letters,7.3.1 Letter Patterninternational business letters definite seque
4、nce convenient standard pattern.,7,8,7.3.2 Explaining of Letter PatternLetterheadName&AddressCable AddressTrade MarkDatelinein one straight linetwo forms in dateline writingUSA:May 1,2001 or 1 May 2001UK:1st May 2001,9,Reference NumberDocument Number.Inside Name&AddressName TitleCompany NameStreet A
5、ddress(P.O.Box No.)City State(Province)CountryAttention LineThe letter receiver,10,Salutationflush with the first line of the inside addressThe punctuation comma“,”(for UK)full stop“:”(for USA)salutationFormal Salutation:Sir,or Madam,Informal Salutation:Dear Sir,or Dear Madam,Subject HeadingA brief
6、about the contents of the message,11,Body of Lettermain part of the message one paragraphfew paragraphsComplimentary Closesignature vertical center right margin.types of general complimentary close Respectfully yoursSincerely yoursTruly yoursYours faithfully,12,Writers InformationCompanys NameWriter
7、s SignatureWriters Typed Name and TitlePostscripts/Enclosureprice list goods cataloguespecial wording,13,Lecturing Exercises1.Write out the major points of a business letter.2.Write a letter with full block style by your suggestion(any topic),14,7.4 Model Letters,7.4.1 Enquiry and Ordersimplicity cl
8、earing category list price listunit price sample swatchbrief receiver,15,Case I:A First Enquiry,16,17,18,19,Lecturing Exercises1.List the contents of an enquiry letter.2.Write an enquiry letter by your suggestion(the topic relative to clothing industry).,20,7.4.2 OffersStyleOrder No.Size&Color,Quant
9、ityUnit price&DiscountTotal pricePaymentDelivery,21,22,23,Lecturing Exercises1.Write an order letter about shell fabric by your suggestion.2.Write an offering letter about jeans by your suggestion.,24,7.4.3 Payment and Shipmenttabulation essential details vendor purchaserpayment shipment considerati
10、onIdentify the order details;Tabulate all the relevant details about product.End with a friendly message.,25,26,27,Lecturing Exercises1.Write a payment letter by your suggestion.2.Write a shipment letter by your suggestion.,28,7.4.4 Complaint Lettersselling goodsenterprises handle,29,30,31,32,Lectur
11、ing Exercises1.List the characteristics of a sales letter.2.Write a sales letter of garment products by your suggestion.,33,7.5 E-mail,Understanding of articleRapid expansion Internet NetworkShort message Clothing industriesElectronic messages Company Computer network,34,7.5.1 E-mail ElementToE-mail
12、 address Username CharacterDomain Subjectstatement incoming mail identify messages,35,Ccbusiness communicationcarbon copy Body Textfull text appropriate greetingappropriate close.Attached Fileattach word documentsprogram filespictures Enc.business letter,36,7.5.2 Case StudySummaryWriting guidelines
13、Keep one subject per message,and dont cover various issues in a single e-mail.Use a descriptive subject heading.Keep messages short and to the point,and write short sentences.Use bulleted lists to break up complicated texts.Quote from the original e-mail if required and target dates.Conclude your me
14、ssage with actions required and target dates.,37,38,39,Lecturing Exercises1.List the contents of e-mail.2.Write a piece of e-mail in the clothing industry by your suggestion.,40,3.Writes a returned E-mail according to following messages.,41,Reviewing,Business Letter in different situationWrite and return the Business E-mail for different situation in clothing industryE-mail for sample approvedOthers,
