《google英文介绍.ppt》由会员分享，可在线阅读，更多相关《google英文介绍.ppt（14页珍藏版）》请在三一办公上搜索。
1、GoogleAlex HertaGroup 1,:to use the Google search engine to obtain information about(as a person)on the World Wide Web,Fast Facts,Founded by Larry Page and Sergey BrinLocated in Mountain View,California10,674 full-time employeesNamed#1 place to work in January 2007 by Fortune MagazineThe verb“google
2、”was added to the Webster and Oxford English Dictionaries,History,Started as a research project between Sergey Brin and Larry Page,two Stanford University Ph.D studentsThey thought that a search engine that analyzed the relationship between websites would find better results than existing search eng
3、inesExisting search engines simply listed web pages in order of how many times that particular page used the keyword that was searchedTheir search engine was called“BackRub”,History,Google was officially incorporated on September 7,1998 out of a friends garageThey gained a total initial investment o
4、f nearly 1 million dollars collected from friends,family,acquaintances,and a$100,000 check from Andy Bechtolsheim After moving Google a couple times,in 1999,they settled into their current home in Mountain View,California.Known as the Googleplex.,Revenue,AdvertisingSell advertisements based on keywo
5、rdsSold based on a combination of price bids and clickthroughsCompanies bid for their advertisement to be associated with a keywordThey pay Google based on how many times their advertisement was clickedBidding starts at$.05 per click,Revenue,AdvertisingG(later acquired by Yahoo!and know known as Yah
6、oo!Search Marketing)pioneered this advertising modelMany of Googles competition failed compared to Google at selling advertisement,Purchases,Pyra Labs creator of BloggerUpstartle responsible for WritelyYouTube online videos,Partnerships,NASASun MicrosystemsTime Warners America OnlineNews Corp.s Fox
7、Interactive Media,Applications,Image SearchGoogle NewsFroogleGoogle MapsGmailGoogle EarthGoogle VideoGoogle Labs,Running Google,Many server farmsEach composed of thousands of low-cost computers running stripped-down versions of LinuxGoogle does not give out specifics on how their process worksEstima
8、ted more than 450,000 servers around the world,Now,Most often used search engineHold 54%of the market shareThey receive around one billion search inquiries per dayStarting to try radioExperimenting with selling advertisements from its advertisers to print publications,Working for Google,Relaxed sett
9、ingCorporate Philosophy based on casual principlesNon-discriminatory hiring policy ability over experienceBy industry standards,many feel Google has low salaries,but it is compensated with stockBrin and Page base salary of$1.00,Googleplex,PianoLava lampsMassagesHair salonDogs allowedVideo gamesMultiple loungesGourmet mealsWorkout roomPing pongSnack rooms,Resources,
