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1、,consumer culture,The Haunted Superstore,IKEA,Supermarket,The department store and the Supermarkert,the delimma of shopping,two sorts of shoppersthe changed image of consumer,their differences,IKEA,We enjoy,we go shopping;We go,we are imposed.We are affective,easily controlled by our desire.,Fulfill
2、ment of our desire:,avoiding a certain inner imbalancegratifying of our vanityinclining to displayfilling our inner void,Two shoppers,The first shopper:take only what she wantsThe second shopper:susceptible to all the attractions of the placeBoth,when in a particular frame of mind,become the other o
3、ne.We believe,not what it is,but what we want to believe.,the changed image of consumer,No longer a foolCeasing to be seen as passive,exploited,and dim,the consumer has ceased to be as female.http:/,The department store19th centuryleisured,middle-classengender desire feminine and fashionable,The sup
4、ermarket20th centuryself-service,standard productsmeet necessity massive and materialistic,Even cat!,Blue Jeans,work leisure populist sentiments:democracy,independence,equality,freedom and fraternity A supporter of Populism,a political philosophy urging social and political system change that favors
5、 the people over the elites,or favors the common people over the rich and wealthy business owners.-From Wikipedia,the free encyclopedia,Elite vs.Populist Status Markers,blue jeans,base-line taste,ddistinction(classlessness)(hierarchy)balance Conspicuous Poverty The popularity of worn jeans,Labelingdesigner jeans Ornamentation Eroticization Status Ploy,democratizing,de-democratizing,Irony,
