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1、Public Relations&Corporate Hospitablity 企业公关,5.1.Corporate Culture 企业文化1.generate,1.mortgagem:gid n.按揭，抵押贷款 vt.抵押 1.1.Were,5.2.Company Image 公司形象machinery mi:nri n.(总称)机器,机械 1.1.The bar fell into the machinery and sheared a connecting-rod.那根棒掉进机器里把连杆给打弯了。vt.剪掉,剪,剥夺1.2.There was very little outlay on
2、 new machinery.添置新机器的开支微乎其微。1.3.We cant afford to have all this expensive machinery lying idle.让所有这些机器闲置着，我们可负担不起损失。1.4.The machinery requires constant maintenance.这些机器需要经常保养维修。1.5.Many new things found useful in the home have spun off from the machinery of space travel.家庭用的许多新东西已作为宇航机械的副产品被生产出来。1.6
3、.Much machinery has been installed.已经安装了许多新机器。1.7.We have no machinery for dealing with complaints.我们没有处理投诉的机构。idle aidladj.无目的的,懒惰的,闲散的;无根据的 vt.虚度;使空闲vi.闲逛;(机器)空转 The cowboy lives an idle life.牛仔过着悠闲的生活。,1.inventory invntri n.详细目录,存货(清单)vt.编制(详细目录)1.1.I regret not completing the inventory on time.我
4、很遗憾没有按时填好库存单。1.2.Some stores inventory their stock once a month.有些商店每月盘货一次。2.prospect prspekt n.景色,希望,展望 v.探勘,寻找 2.1.I see little prospect of an improvement in his condition.我看他的情况没有什麽改进的希望。2.2.A rich harvest is in prospect.丰收在望。2.3.This experience opened a new prospect in his mind.这一经验为他的思想开阔了新的视野。
5、错句:They worried about the future prospects of rising interest rates.订正:They worried about the prospects of rising interest rates.翻译:他们对不断上涨的利率前景感到担忧。分析:prospects作名词指“前景”时，本身就是对未来的预测，不用加 future修饰。3.gimmickygimiki adj.耍花招的,噱头的,巧妙手法的 gimmick gimik n.暗机关,小发明,花招,噱头vt.用暗机关改变或影响 The pretty girl on the cove
6、r of the pictorial is just a sales gimmick.画报的封面上印上美女不过是吸引顾客的一种生意眼。,cheerti n.愉快,激励,欢呼 vt.加油,鼓舞,快活起来 vi.使振奋,欢呼 1.1.They cheered loudly for their football team.他们大声地为自己的足球队喊加油。1.2.He cheered up at the thought of seeing her again.想到再次见到她，他就高兴起来。1.3.Hes always full of cheer in summer.夏天他总是高高兴兴的。2.cheer
7、y tiri adj.活泼的,愉快的 2.1.A cheery Christmas and the New Year hold lots of happiness for you!给你特别的祝福，愿圣诞和新年带给你无边的幸福、如意！2.2.He gave us a cheery greeting.愉快地跟我们打招呼。3.cheerful tifl adj.高兴的,快乐的 3.1.Whether(she is)sick or fine,she is always cheerful.不管她生不生病，她总是开开心心的。3.2.I have a cozy and cheerful room.我有一个舒
8、适的令人愉快的房间。3.3.She remained cheerful throughout the trip.旅行中她始终兴致勃勃。3.4.His cheerful manner belied his real feelings.他那快活的样子掩饰了他真实的感情。bilai vt.掩饰,与.不符,使.失望 3.5.A cheerful wood fire was crackling in the sitting room.熊熊的柴火在起居室的炉中噼啪作响。,1.sophisticated sfistikeitid adj.诡辩的,久经世故的,精密的,老练的,尖端的 1.1.Happy bir
9、thday to an attractive,intellectual,sophisticated and all-round splendid person.祝福一位美丽迷人，聪明大方，有教养又倍受赞叹的妙人儿，生日快乐！1.2.The electronics aboard the new aircraft are very sophisticated.安装在新飞行器上的电子器件非常复杂1.3.As far as defense is concerned,we need to buy more sophisticated weapons.就防御的观点来说，我们需要购买更多精密的武器。2.so
10、phisticate sfistikeit n.久经世故的人 vt.玩弄诡辩,掺合,弄复杂 The sophisticates in the office drink lemon tea;we have coffee.办公室里那些不同凡俗的人喝的是柠檬茶，我们这些人喝咖啡。3.refund ri:fnd n.偿还 vt.付还,偿还借款,换回新公债 3.1.She demand a refund.她要求退款。3.2.I have been instructed by the company to offer you a refund.公司让我给您退款。3.3.Obtaining a refund
11、 from the company is a complicated procedure.向公司索取退款手续很复杂。3.4.Id like a refund.我想要退款。,1.pitch pit n.沥青,树脂,松脂 n.程度,投掷,球场,音高 v.投,颠簸,扎牢,搭帐篷,定调 v.用沥青覆盖 1.1.Lets pitch out the troublemakers.把这些捣乱分子赶出去。1.2.The ship pitched in the storm.船在风暴中颠簸。1.3.We planned to pitch our camps in the mountains.我们计划在山里扎营。1
12、.4.Touch pitch,and you will be defiled.近朱者赤，近墨者黑。sales pitches 推销技巧2.gala g:l n.祭日,节日,祝贺 Thanksgiving in the United States is partly a religious festival,and partly a gala day.religious rilids adj.宗教的,虔诚的,严谨的 感恩节在美国，一部分是宗教的节日，一部分是狂欢的节日。3.socialisesulaiz v.来往,交往,交际,（使)社会化=socialize(美)4.buffet bfit n.
13、打击,饮食柜台,自助餐vt.打击,连续猛击 4.1.A lavish buffet.丰盛的自助餐 lviadj.大方的,丰富的,浪费的 4.2.The ship buffeted through the big waves.这艘船在波涛中奋勇前进。4.3.We had a buffet supper last evening.昨天晚上，我们吃了一次自助晚餐。,1.succession sksen n.连续,继承权,继位 1.1.The cost of living seems set to drop for the third month in succession.生活费用持续下降，眼看就快
14、三个月了。1.2.There are a succession of rainy days here.这里一连好几天都是雨天。2.success skses n.成功,成就,胜利,成功的人或事 Success and wealth transformed his character.成功和财富改变了他的性格。3.successful sksesful adj.成功的,圆满的 successive sksesiv adj.接连的,连续的,接二连三的 3.1.He will be successful assuredly.他一定会成功的。3.2.He dropped the nails on th
15、e ground and successive clangs were heard.他把钉子掉到了地上，听见了一连串的叮当声。4.authentically entikli adv.确实地,真正地 Being authentically or genuinely such by birth.纯种的出身纯正或血统纯净的。5.genuinely denjuinli adv.真正地,诚实地,由衷地 genuine denjuin adj.真正的,真实的,真诚的 He has a genuine desire to help us.他真心诚意地愿意帮助我们。,compliment kmplimnt n
16、.称赞,恭维,(复数)致意 vt.称赞,恭维 1.1.She gave a coy smile when he paid her a compliment.他恭维她时，她忸怩作态地笑了笑。1.2.He complimented her on her new dress without even looking at it.他连看都没看一眼，就称颂她的新衣服。complimented us with tickets for the football game.他送给我们足球赛的门票。1.4.Your presence is a great compliment.承蒙光临，不胜荣幸。2.excep
17、tional iksepnl adj.例外的,异常的,特别的,杰出的 item is noted above the line in company account.特殊项目记在公司帐目的横线之上。2.2.Forestry has advanced with exceptional speed.植树造林以罕见的速度得到了发展。2.3.Weve enjoyed an exceptional run of fine weather recently.我们这里最近天气好极了。2.4.This weather is exceptional for June.六月里这样的天气是反常的。,5.3.Corp
18、orate Gifting 公司送礼cohesion kuhi:n n.凝聚力,团结 1.1.Exhibited strong cohesion in the family unit.在家庭单位元中表现出强内聚性1.2.The most important thing is more cohesion within the party to win the next general election.“要想赢得下届大选的胜利，最重要的是我们党内要更加团结。”2.emboss imb:s vt.加浮雕花纹于,使凸出,装饰 2.1.He carried a leather briefcase em
19、bossed with his initials.他带着一个饰有浮凸的姓名首字母的皮公事包。2.2.Can you read the addresses embossed on the notepaper?你能看出凸印在信纸上的地址吗？3.impinge impind vi.冲击,撞击,侵犯 3.1.Do not impinge on my privacy.不要侵犯我的隐私3.2.In his sleepy state,the sound of a car driving up to the house scarcely impinged on his consciousness.他困得那副样
20、子，连汽车朝那房子开去时发出的声音都没能使他清醒。adv.几乎不,简直没有,勉强 3.3.He spoke scarcely a word of English.他几乎连一个英文单词都不会说。3.4.Scarcely had he arrived when he had to leave again.他刚刚到达就不得不又离开。,1.subtlystli adv.敏锐地,巧妙地,精细地 subtlestl adj.微妙的,敏感的,精细的,狡诈的,不明显的 1.1.Note the subtle gradation of/in colour in this painting.注意这幅画中色彩的细微
21、变化。lighting helps people relax.光线暗淡有助於人们松弛精神。1.3.I have noticed the subtle gradation in colour in this painting.我已经注意到这幅画中色彩的层次。1.4.There were subtle hints in his letter.他的信中有些微妙的暗示。1.5.He is a man of subtle and refined sensibility.他是个感情细腻的男子。1.6.She has a very subtle mind.她头脑敏锐。1.7.She has a subtle
22、 charm.她有难以形容的魅力。2.recipient risipint n.接受者,收信人 The recipient of an honor.受誉者接受荣誉的人3.aesthetics i:setiks n.美学,审美学 3.1.Later he also gained in aesthetic knowledge.后来他的美学知识也增加了。3.2.A treatise on or study of poetry or aesthetics.诗学论文对诗歌或美学的专论或研究4.memento mimentu n.纪念品 My friend gave me his picture as a
23、 memento before going away.我的朋友在离别前给我一张照片留作纪念品。,discreet diskri:t adj.谨慎的 1.1.Be more discreet or youll get yourself talked about.要更谨慎些否则你就会成为人们的话柄。1.2.Ill certainly be most discreet in my conversation.我在谈话中当然会十分小心的。1.3.It was not discreet of you to say that.你那样说有欠考虑。2.discreetly diskri:tli adv.谨慎地,
24、小心地 His utterances were discreetly academic.他的言论严谨;具有学术性。3.discreetness diskri:tnis n.谨慎,用心深远,5.4.Corporate Sponsorship 企业赞助insidious insidis adj.隐伏的,暗中为害的,阴险的,诱人上当的 That insidious man bad-mouthed me to almost everyone else.那个阴险的家伙几乎见人便说我的坏话。2.consolidate knslideit v.巩固,联合,统一 2.1.The two companies c
25、onsolidated last year.这两个公司去年合并了。2.2.He bribes his leader to consolidate his position.他贿赂他的领导来巩固他的地位。3.clientele.klaintel n.诉讼委托人,（总称）客户 The customers of a specified business or industry;clientele.顾客一特定商业或行业的顾客;主顾4.amenity mi:niti n.适意,舒适,怡人,便利设施（复）amenities：礼仪,礼节 4.1.He immediately noticed the amen
26、ity of his new surroundings.他立刻觉察到了新环境的宜人之处。4.2.A sauna in the hotel would be a useful amenity.旅馆中的芬兰蒸汽浴室倒是个有益的好设施。,1.tournament tunmnt n.比赛,锦标赛,(中世纪的)骑士比武 1.1.I won the tennis tournament.我赢了那场网球比赛。1.2.The tournament is open to amateurs as well as professionals.这次比赛不仅职业运动员可以参加，而且业余运动员也可以参加。2.amateur
27、 mt:adj.业余(爱好者)的 n.业余爱好者,外行 2.1.He is an amateur painter.他是一个业余画家。2.2.He is an amateur photographer.他是个业余摄影爱好者。2.3.You are a professional,but I am an amateur.你是专职的，我是业余的。plimentary.kmplimentri adj.问候的,称赞的,夸奖的,免费赠送的 3.1.Not complimentary;derogatory.dirgtri adj.毁谤的,贬损的,有损的 非赞美性的;贬抑的 The word pig is a
28、derogatory term for policeman.pig是个侮辱警察的词。3.2.No,Im going to see a Chinese opera.Billy gave me a complimentary ticket yesterday.不，我要去看一出国剧，比利昨天给我一张招待券。3.3.A concert that received complimentary reviews.这场音乐会得到了舆论的好评3.4.Dont be fooled by all his complimentary remarks they were all said with tongue in cheek.别让他的恭维话给糊弄住-那些话可当不得真。,5.5.Dress Code 着装要求1.attire tai,complimentary.,complimentary.,
