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1、Introduction of Xiaomi Inc.,Presentation of Oral English Lesson,Xiaomi is a privately owned Chinese electronics company headquartered in Beijing,China.The worlds 3rd largest smart phone distributor,Xiaomi designs,develops,and sells smart phones,mobile apps,and consumer electronics.Since the release
2、of its first smart phone in August 2011,Xiaomi has gained market share in mainland China and expanded into developing a wider range of consumer electronics,including a smart home device ecosystem.The companys founder and CEO is Lei Jun,Chinas 23rd richest person according to Forbes.The company sold
3、over 60 million smart phones in 2014.,Xiaomi was founded in 2010 by serial entrepreneur Lei Jun,who believed that high-quality technology doesnt need to cost a fortune.At Xiaomi,weve brought together smart people from Microsoft,Google,Kingsoft,Motorola,Yahoo and other IT companies from around the wo
4、rld to bring that vision to life.,I have a dream,Xiaomi:Always believe that something wonderful is about to happen.,LOGO,The“MI”in our logo is short for Mobile Internet.But it also has other meanings,one of which is“Mission Impossible”because upon establishing Xiaomi,there were many obstacles to ove
5、rcome and many critics thought what we wanted to accomplish was quite impossible at that time.,Lei Jun have said,we all think that 40-year-old is old enough to retire from the Internet,but I have make a research for that,Liu Chuanzhi is 40-year-old when he started his business.In my point of view,re
6、starting in 40-year-old just means nothing.I believe that we are great because of our dream,I will not be regretful in my life as long as I have such a dream.,Our CultureAt Xiaomi,every step of the way is led by our hardcore fans.Amongst our staff,many were initially a fan of Xiaomi products before
7、they decided to join us.Not only do we have a passionate team but we all have the same attitude:relentless pursuit of perfection.So,we constantly refine and enhance what makes the best user experience possible.We are also a team that is fearless when it comes to trying out new concepts that break tr
8、adition and push boundaries.It is with this mentality and dedication,combined with the support of Xiaomi fans that has made Xiaomi products so unique.,The excellent development team of Xiaomi,Lei Jun,founder,president and CEO of Millet;president of Kingsoft,Lin Bin，the former engineering of Google,v
9、ice President of the China academy,Li Wanqiang,the former design director of Kingsoft,Zhou Guangping,the former senior director of MOTOROLA Beijing r&d center,Liu De,the former director of the university of Beijing science and technology,Huang Jiangji,the former director of engineering development o
10、f Microsoft China academy,Hong Feng,the former senior product manager of Google China,The product of Xiaomi Inc.can be categorized into hardware and software.The hardware consists of smart phone(Mi series and Redmi series),pad(Mi pad),smart television(Mi TV),power bank and smart home product(sport b
11、and,Wi-Fi,smart air purifier and smart hub etc.),Mi 4Crafted to perfectionSnapdragon 801 2.5GHz,Adreno 330 GPU3GB LPDDR3 RAM,16GB eMMC 5.0 Flash5 IPS Full HD 441 PPI,Corning Concore Glass13MP f1.8 rear,8MP f1.8 front 80 wide camera3080mAh lithium-ion battery,Quick Charge 2.0MIUI 6,Innovation made co
12、mpactMi 4is premium ultra-compact unibody design is innovative in every way.It is wrapped in an integrated anti-fingerprint soft touch matte cover and fits an impressive 3120mAh battery within a slender frame.Technology breakthroughs in the motherboard,display and battery are condensed into a mere 1
13、30g.It is the epitomy of design and innovation,combined.,Soft to the touchGrease and fingerprint resistantMi 4i has a soft touch matte back cover thats so comfortable in hand,you wont want to put it down.It is coated for extra resistance to fingerprints and grease,and has undergone eraser testing fo
14、r extended wear.Available in white,with colorful versions coming soon,Wins hands downIntegrated unibody design,stainless steel buttons,Mi PadNVIDIA Tegra K1 quad-core 2.2GHz192-core Kepler GPU7.9 IPS High resolution 326 PPI,Gorilla Glass 32GB LPDDR3 RAM,16GB Flash(128GB expandable)8MP BSI camera f/2
15、.0,5MP front cameraDual band 802.11ac Wi-Fi,2x2 MIMO antenna6700mAh Lithium-ion Polymer battery,Mi TV.Top of its class.,At the the top of its class,this 47”,3D smart TV integrates both the Mi Box and quad-core Android game box into a slim display.,Unforgettable visual experience.1920*1080 HDLG IPS p
16、lus Samsung SPVA screen,Every angle is brilliant clear.,Everything comes alive with 3D,We have capturedthe DRAGON.,Its all about speeding up.,Its all about having fun.Play on TV,USB media support,TV remote revolution.,Mi BandUnderstand your every move.Military-grade sensor,30 day battery,The softwar
17、e product is the MIUI.MIUI(pronounced Me You I,a play on the common abbreviation of the words user interface as UI),developed by Xiaomi Tech,is a stock and aftermarket firmware for smart phones and tablet computers based on the free software Android operating system.MIUI includes various features su
18、ch as theming support.,We want to create a ROM with the best user experience.Its not just how you use a product,but how it makes you feel.So weve stripped away unnecessary distractions so that you can really focus on the right things,in the right place,when you need them.This is MIUI redesigned in i
19、ts simplest form.,Power featuresMIUI 6 introduces a range of powerful features:mark unknown numbers,access free Wi-Fi with WiWide,and use the IVR system.It makes your everyday tasks easier,faster,and more enjoyable.,Its all connected with Mi CloudMi Cloud connects all your Mi devices with each other
20、-your phone,tablet,TV and set-top box.View your photos anytime,anywhere,or continue browsing a webpage on your Mi Pad from where you left off on your phone.,SecurityMIUI has a reliable built-in Security Center that takes full advantage of advanced security technologies from Tencent,Kingsoft and LBE.
21、This complete security mechanism ensures perfect privacy protection for users,and optimizes battery and data usage.,Sphere of influence,Public opinions and report,Offline activities,2）,3）,1）,Outlets in oversea countries,Other influence,4）,Memorabilia for Xiaomis development in oversea market,2013 Ho
22、ng Kong&Taiwan2014.3 Singapore2014.5 Malaysia2014.6 Philippine2014.7 India2014.8 Indonesia2015.2 America(Accessory Only)NEXT SETP:Europe,Russia,Brazil,Mexico,Turkey,Thailand,Vietnam,STILL ADDING UP,Oversea Market Entered:,Oversea Market planned:,WSJ:Xiaomi Mi Note Review:The Best Smartphone You Cant
23、 Buy in AmericaThe Verge:Xiaomi Mi Note review:the best phone you canthaveGizmodo:Xiaomi Mi Note:The First Chinese Smartphone Youll Actually WantInvestorwired:12 hours drenched Xiaomi with$335m revenue,Public opinions and report,Offline activities,New product releasing conference,e.g.Mi 4i in IndiaM
24、i-fans clubCooperated with local commercial Friends,Other Influence,Xiaomi had invested many start-up companies and built up a new eco-system,which integrated hardware,software and service into one platform.In America,customers would be more familiar with Xiaomis Intelligent Home Appliances.,Finance
25、,Business Model,Equity Financing,2）,3）,1）,Sales and Revenues,Sales and Revenues,In 2014,Xiaomi sold out 61.12million phones with the increasing rate as 227%Total revenue is 74.3billion yuanwhile the growth rate is 135%Xiaomi expects to have total revenue of$16 billion in 2015,Business Model,All the
26、Xiaomi phones are sold on the Internet.Xiaomi dont have a single physical store.Xiaomi sells a model for up to 18 months to profit from the fall in the costs of components that occurs over time.,Equity Financing,2010 A Round Estimate:$250 million2011 B Round Estimate:$1 billion2012 C Round Estimate:
27、$4 billion2013 D Round Estimate:$10 billion2015 E Round Estimate:$50 billion,Born for You,Burn for MI,You and MI,born for burn!,Marketing Strategy,Event marketing,Network marketing,Hunger marketing,1,2,3,Engineering Machine First,Different Kinds of Topics,Event Marketing,Take advantage of new inform
28、ation communication tool,such as QQ,WeiBo,RenRen,BBS etc.,Network Marketing,Hunger Marketing,Cut production,Short supply,Maintain profit,Brand image,More demand,subcontractors,Xiaomi Note Top versionThe King of Android machine,Born to a fever,CPU&GPU,Qualcomm Snapdragon 810Adreno 330,SCREEN,provide
29、bySHARP,provide bySony,CAMERA,13 million pixels optical anti-vibration,Double color temperature flash,HIFI,ESS ES9018K2M（ESS Technology）,Texas Instruments,Analog Devices,Inc.（ADI）,Future vision and expansionfuture vison-Building Intelligent ecosystem,Future vision and expansionfuture vison-Building
30、Intelligent ecosystem,Dont gain profit by hardware,but by the Internet service charge in the future,Are the patterns of the Free and Premium,not to make money or make money first few hardware caught such a large number of users,again through the provision of charge software,realized value-added serv
31、ices,accessories and so on,Indonesia,Singapore,India,Taiwan,Hongkong,Malaysia,Philippines,Mexico,Brazil,Russia,Future vision and expansionexpansion-oversea market,User is the power of Xiaomi Apart from our own e-commerce platform,Xiaomi offers rich content via its MIUI operating system.What is worth
32、 mentioning here is that users playthe main role in the design of activities and sense of participation in the interaction,which has been the unique when we talk about Xiaomis branding.,Strengths and weaknessesstrengths,On-line sales selling products to users directly,which not only reduces the cost
33、,also can directly contact with the users.,Strengths and weaknessesstrengths,Our productshighratioofthe performance to thepriceHave agoodexperienceonour productshighquality,Strengths and weaknessesstrengths,supply chain ristTotally dependent on third party suppliersBring more market risk,difficultly
34、 to control the quality of the product.Set up our own factories,Strengths and weaknessesweaknesses,Patent riskmayexposedto theriskoflitigation,Strengths and weaknessesweaknesses,lack of international talentDifficult to develop the overseas market,Strengths and weaknessesweaknesses,lack of money,Strengths and weaknessesweaknesses,Selling of servious,Strengths and weaknessesweaknesses,Thank You!,
