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1、PPT模板下载：,Where is the way,Analysis on Business English major,组长：组员：,The situation,Analysis,Tactics,Content,1,2,3,Statistical data from Mycos institution,The employment situation,The employment rate 2011 89.6%.86.6%2008 85.5%2007 87.5%,Monthly salary(RMB)Average:2011 2479 2009 2130Undergraduates:2011
2、 2815 2009 2369Vocational:2011 2142 2009 1890,Unfavorable situation,Employment environment in 20136.11million graduates and undergraduates2.1million unemployed graduatesMore than 60.000 private enterprise closed,Excessive job applicants,Limited positions,Dilemma,The SWOT analysis is an extremely use
3、ful tool for understanding and decision-making for all sorts of situations in business and organizations.SWOT is an acronym for Strengths,Weaknesses,Opportunities,Threats.,SWOT ANALISIS,SWOT,Text,Text,Text,What is your weakness?,Where is the opportunity?,What is your threat?,strength,SWOT analysis,w
4、eakness,opportunity,threat,What is your strength?,Culture,choice,business,language,strengths,Strength as a English major graduate,foundation,knowledge,employment,Weakness,Concentrate on English onlyLower mastery in both English and business,Collages emphasis more on English less position Need for mo
5、re skilled workersToo much job applicants,Business English is a new emerging subjectEducation system Less practice curriculum,Opportunities,opportunities,Foreign companies,Translation,International trade,Teacher,Free worker,Private enterprise,Product B,Product C,Product A,Threats,Stronger comprehens
6、ivenessEnglish is a required courseMore skilled in computer,Complete knowledge in English and its cultureBetter in speaking listening reading and writing,Specific in business/commerceComplete knowledge in business eg.Trade Practice/trade negotiation,Comprehensive analysis,Helpful,Harmful,Cross-field
7、 knowledgeMore choice,Internal,External,S,W,O,T,Less specificUncompleted system,Development of international trade Multiple choice,Lake of core competitive edge,SO tactics:cultivate application-oriented graduates;take opportunities WO tactics:to perfect/complete education system;strengthen competitive edge.ST tactics:add more practical curriculums.Change the examine system.WT tactics:cultivate students creativity;choose practical textbooks;increase the teaching quality.,Tactics,Thank you!,
