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1、KeyAnswers to Activities in 4.1:,I.Basic Training1.Translate the following terms and expressions Into English1)book an order with 2)on the decline3)inferior to 4)superior to 5)withdraw an offer 6)strengthening market7)on the usual terms 8)margin of profit9)shift to 10)take into consideration B.Into
2、Chinese1)达成交易，成交 2)和一致，符合3)竞争激烈 4)下一个订单5)更不用提、更别说 6)按照7)零售价格 8)订货额9)公平的交易 10)成交确认书,2.Fill in the blanks with the following words or expressions.1)on these terms 2)purchase3)on the high side 4)take into consideration5)regular supplier 6)grant 7)in line with,3.Translate the following Chinese into Engl
3、ish1）This price is beyond our reach.2）Your prices are higher than we are now paying.3）Your price is entirely out of line with the market level.4)Can you reduce your prices in order to keep business?5)If your price is too high,my customers will turn to other suppliers for their requirements.6)Our cou
4、nter-offer is in line with the price in the international market.7)We ask you to discount by 10 percent off the list price.,4.Letter-writing practiceDear Sirs,We really thank you for your letter of September 2 and captioned sample of Hubao male strap.Although we appreciate the quality of your produc
5、t,the price is too high to be acceptable.Meanwhile,we should point that there are many plants that produce similar manufactures in Italy.Their prices are 10%lower than yours.Considering it,we hope the price can be reduced by 6%.Our order is worth of Euro 30,000,so you will think it is worthy of pric
6、e concession.We look forward to hearing from you.Yours sincerely,*,Answers to Activities in 4.2:,I.Basic Training1.Translate the following terms and expressions.A.Into English1)bedrock price 2)ceiling price3)average price 4)on the usual terms5)as compared with 6)out of line with 7)on the decline 8)s
7、kyrocketing price9)groundless counteroffer 10)be not in a position toB.Into Chinese1)合理的报盘 2)这是我方最后的意见3)没必要再谈了 4)取消交易5)无进展 6)取得进展7)时价；市价 8)当前成交价9)按照贵方要求 10)迫切要求,2.Fill in the blanks with the following words or expressions.1)in conformity with 2)take into consideration3)usual 4)far more5)not in line
8、6)of line with7)as a basis for 8)in view of,3.Translate the following Chinese into English,1)Since this is our rock-bottom price,we cant move any more.2)If you take quality into consideration,you wont say our price is unreasonable.3)Having thought of our long-term business relationship,we gave you a
9、 special price.4)Our price has already been cut down to cost level.5)This is our rock-bottom price;we cannot make any further reduction.6)We have cut our price to the limit.We regret,therefore,being unable to comply with your request for further reduction.7)Im afraid I cant agree with you here.8)As
10、far as I can see,it would be impossible for us to make any further concession.,II.Letter-writing practice.Dear Sir,Your E-mail of last week asking for the reduction of prices by 5%has been received with thanks.We regret that there is no possibility of our cutting the price to the extent you indicted
11、,i.e.5%.Recently we have received a crowd of enquiries from buyers in your neighboring countries and expect to close business at something near our level.Moreover,the market is firm with an upward tendency,and there is very little likelihood of the goods remaining unsold once this particular offer h
12、as lapsed.Looking forward to your early reply.Yours sincerely,*,Answers to Activities in 4.3:,I.Basic Training1.Translate the following terms and expressions A.Into English1)make a concession 2)long-term business3)meet you half way 4)by return post5)considerable sacrifice 6)mutual benefit7)with an e
13、ye to 8)preferential treatment9)as an exception 10)with a view toB.Into Chinese1)大折扣 2)同意妥协3)同贵方的初次交易 4)略微下调5)折中的方法 6)解决这个问题7)渡过难关 8)立即9)总部 10)极力讨价还价,2.Fill in the blanks with the following words or expressions.1)in view of 2)with an eye to3)provided 4)on the basis of5)for the sake of 6)in the inter
14、ests of7)with a view to 8)stick to,3.Translate the following Chinese into English1)In view of your special market condition,we accept your suggestion of 2%discount.2)To help you promote the sales in your market,we are ready to grant you a 5%discount on condition that your orders are over 10000 piece
15、s.3)We hope this revised offer will enable you to place an order with us.4)To close the deal,I really think we should both make some concessions.5)I think it unwise for both of us to insist on ones won price.6)To encourage business,we are prepared to make a slight reduction.7)We are prepared to make
16、 a slight reduction as an introductory line.8)Ive received an answer from our head office saying your conditions are acceptable.,II.Letter-writing practiceDear Sirs,We thank you for your counter offer of May 18,in which you request for more competitive price for our old-style washing machines.We wou
17、ld like to help you in the matter of price in your letter.However we have to inform you that there is no room to make any further reduction in prices as we have already cut them to the absolute minimum.However,in order to meet your demand we recommend our new-type model as an excellent substitute for the machine you need.This is superior in quality and we will offer a special discount of 9%off the list price only for this time.We await your acceptance of this offer.Yours faithfully,*,
