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1、,Exercises,Reading Comprehension,Structure of the Text,Unit 1:Exercises,Vocabulary,Cloze,Translation,Unit 1:Reading comprehension,1.Why does Robert L.Shook suggest that one should dress in a conservative way when conducting business?,People are more likely to be offended by leisure,unconventional cl
2、othes than by conservative clothes.Therefore dressing conservatively is the safer approach in business.,Reference,2.Why does the life insurance agent Sam Slade like to wear leisure clothes?,The reasons are threefold.First,he felt most comfortable in leisure clothes;second,he believed in modern socie
3、ty everyone was free to do whatever he liked without being judged;and third,he didnt realize how appearance could affect his image and his business.,Reference,Unit 1:Reading comprehension,They are luxury items in the sense that they cost Sam Slade the chance to earn more money,or a lot of potential
4、money,though the leisure clothes themselves are not expensive.,Reference,Unit 1:Reading comprehension,3.Why does the author refer to the inexpensive leisure suits Sam wears as luxury items?,We can conclude that the executives do not approve of wearing leisure suits to work.To please them,we should d
5、ress the way they do,i.e.wear conservative clothes.,Reference,Unit 1:Reading comprehension,4.What can we conclude from the fact that executives usually dress conservatively?,No,they wont.They also want to have an agent that they can completely trust and that will be around for a long time to give th
6、em service,and conservative dress signals this kind of stability.,Reference,Unit 1:Reading comprehension,5.Will the mod-type prospects like entertainers prefer to deal with an agent who is dressed like Sam Slade?Explain their reasons.,Because the expensive suits can project the positive image one wa
7、nts while the second-rate ones cannot.With a limited budget,one could buy two expensive suits and alternate them throughout the week.,Reference,Unit 1:Reading comprehension,6.Why does the author say that two expensive suits are worth more than a closetful of second-rate suits?What if one were on a t
8、ight budget?,The girl in the picture may well be the customers wife or girl friend since you dont really know that much about him,so it can be really embarrassing if you assume her to be his daughter.,Reference,Unit 1:Reading comprehension,7.Why does the author advise against flattering a customers
9、daughter when one sees a girls picture on the wall of his office?,The small talks are usually of no interest to the customer and waste his time.Compliments that come up during the small talks are in many cases insincere.Although the small talks may relax both parties to some extent,the benefit is ou
10、tweighed by the potential negative results.,Reference,Unit 1:Reading comprehension,8.Is it a good idea to open your conversation with a customer with some small talk since it can relax both parties?State your reasons.,Ex.II,p.9,1.Introduction(Paras.1-3),2.Body(Paras.423),3.Conclusion(Paras.24-25),Te
11、xt Outline,Unit 1:Structure of the text,1.Introduction(Paras.1-3),The author presents the theme and the purpose of this essay:appearance determines first impressions(theme);people should learn to make the best of their appearance intheir work and life(purpose).,Text Outline,Unit 1:Structure of the t
12、ext,2)The author illustrates that appearances also determine first impressions of _(Paras.2123).,Text Outline,products,places,and businesses,Unit 1:Structure of the text,1)The author discusses how appearances affect first impressions of people from four pespectives.(Paras.420),2.Body(Paras.423),A.Th
13、e effect of dress on appearances and first impressions.(Paras.415)_(Paras.1618),Text Outline,The effect of hair,beards and moustache on appearances and first impressions.,Unit 1:Structure of the text,1)The author discusses how appearances affect first impressions of people from four pespectives.(Par
14、as.420),2.Body(Paras.423),C._(Para.19)D._(Para.20),Text Outline,Unit 1:Structure of the text,1)The author discusses how appearances affect first impressions of people from four pespectives.(Paras.420),2.Body(Paras.423),The effect of self-image on appearances and first impressions.,The effect of busi
15、ness approach on appearances and first impressions.,2.Body(Paras.423),Text Outline,Unit 1:Structure of the text,2)The author illustrates that appearances also determine first impressions of _(Paras.2123).,products,places,and businesses,Text Outline,3.Conclusion(Paras.2425),The author restates that a
16、ppearances determine first impressions and desired images.,Unit 1:Structure of the text,Part A,Ex.V,p.10Complete the sentences with words given below,making sure that each word is used in the right form.,1.Organizing can be viewed as the activities to collect and configure resources in order to _ pl
17、ans in a highly effective and efficient fashion.,implement,Unit 1:Vocabulary,Unit 1:Vocabulary,2.The lack of physical exercises,smoking and overeating can be definitely _ to your health.,detrimental,Unit 1:Vocabulary,3.The September 11 attack has _ the crisis in the cotton textile industry of India
18、as many foreign buyers have started cancelling the purchase orders.,precipitated,Unit 1:Vocabulary,4.Organizing Christmas relief funds was more to my _ than the routine work on Capitol Hill.,liking,Unit 1:Vocabulary,5.It is reported that armed forces have been sent in to _ the situation in the warto
19、rn country.,rectify,Unit 1:Vocabulary,6.If you are just starting a fitness program,begin by running for one minute and _ with walking for two minutes until you reach a total of 20 to 30 minutes.,alternate,Unit 1:Vocabulary,7.Sixty-five percent of American parents _ of spanking children,a rate that h
20、as been steady since 1990.,approve,Unit 1:Vocabulary,8.A tent is not vital for the trip,but it is extremely handy and convenient if youre on a tight _.,budget,Unit 1:Vocabulary,9.Major retailers and small specialty shops in the tourist resort cater to the most _ shopper who is selective,quality-mind
21、ed and service conscious.,discriminating,Unit 1:Vocabulary,10.The rich countries decided at the summit held in Paris last week to work together to _ world poverty.,eliminate,Part B,1.There is no doubt that higher energy costs will have a(n)negative effect on the economy.A.detrimental B.adverse C.con
22、servative D.drastic,1.There is no doubt that higher energy costs will have a(n)negative effect on the economy.A.detrimental B.adverse C.conservative D.drastic,Part B,Ex.V,p.11Choose the word or phrase that is closest in meaning to the underlined part of the sentence.,Unit 1:Vocabulary,2.This new rou
23、nd of layoff occurring in major industrial cities will only reduce profits and trigger an economic crisis.A.precipitate B.rectify C.offend D.alternate,Unit 1:Vocabulary,2.This new round of layoff occurring in major industrial cities will only reduce profits and trigger an economic crisis.A.precipita
24、te B.rectify C.offend D.alternate,3.Everyone agrees that the young woman who speaks with an Irish accent is unattractive and is no match for Paul.A.dumpy B.homely C.slovenly D.mutable,Unit 1:Vocabulary,3.Everyone agrees that the young woman who speaks with an Irish accent is unattractive and is no m
25、atch for Paul.A.dumpy B.homely,4.In this picture is a young couple with a relaxed smile on their faces having fun on the beach at end of a sunny day.A.selective B.leisure C.carefree D.orderly,Unit 1:Vocabulary,4.In this picture is a young couple with a relaxed smile on their faces having fun on the
26、beach at end of a sunny day.A.selective B.leisure C.carefree D.orderly,5.The survey shows that publishers in Britain are more reluctant to change than their continental counterparts in many aspects.A.flighty B.negative C.favorable D.conservative,Unit 1:Vocabulary,5.The survey shows that publishers i
27、n Britain are more reluctant to change than their continental counterparts in many aspects.A.flighty B.negative C.favorable D.conservative,6.All his life he has been struggling to escape the lower class of society to become a member of the upper class.A.echelon B.odds C.prospect D.parlor,Unit 1:Voca
28、bulary,6.All his life he has been struggling to escape the lower class of society to become a member of the upper class.A.echelon B.odds C.prospect D.parlor,7.For many people it has now become a(n)extravagance to sleep and wake up at reasonable hours.A.fortune B.insurance C.luxury D.standard,Unit 1:
29、Vocabulary,7.For many people it has now become a(n)extravagance to sleep and wake up at reasonable hours.A.fortune B.insurance C.luxury D.standard,8.I agree with John Stuart Mill,who said that happiness is something that comes to you when pursuing some other worthy end.A.cater to B.go along with C.a
30、dapt to D.get right down to,8.I agree with John Stuart Mill,who said that happiness is something that comes to you when pursuing some other worthy end.A.cater to B.go along with C.adapt to D.get right down to,Unit 1:Vocabulary,9.I totally dislike the use of offensive terms in reference to women,who
31、are no less capable than men in any way.A.criticize B.trim C.eliminate D.resent,Unit 1:Vocabulary,9.I totally dislike the use of offensive terms in reference to women,who are no less capable than men in any way.A.criticize B.trim C.eliminate D.resent,10.In spite of my repeated apologies,she never fo
32、rgave me for my interference with her private affairs.A.potential for B.expertise of C.intrusion into D.injection into,Unit 1:Vocabulary,10.In spite of my repeated apologies,she never forgave me for my interference with her private affairs.A.potential for B.expertise of C.intrusion into D.injection
33、into,Ex.VI,p.8Choose an appropriate word from the following list to fill in each of the following blanks.Each word can be used only ONCE.Change the word form where necessary.,One issue today is the number of Asians looking to remake themselves to look more Caucasian.Its a charge many deny,although f
34、ew would argue that 1)_ the relentless bombardment of Hollywood,satellite TV,and Madison Avenue,2)_ aesthetic ideal has changed drastically.“Beauty,after all,is evolutionary,”3)_ Harvard psychology professor Nancy Etcoff.Asians are increasingly asking their 4)_ for wider eyes,longer noses and fuller
35、 breasts features not 5)_ of the race.,Unit 1:Cloze,To be continued.,under,Asias,says,surgeons,typical,Unit 1:Cloze,To be continued.,To accommodate such demands,surgeons in the 6)_ have had to invent unique techniques.The No.1 procedure 7)_ far in Asia is a form of blepharoplasty（眼睑整容术）,in which 8)_
36、 crease is created above the eye by scalpel（解剖刀）or by 9)_ and thread;in the U.S.,blepharoplasty also ranks near the 10)_,but involves removing bags and fat around the eyes.,region,by,a,needle,top,Unit 1:Cloze,To be continued.,Likewise,11)_ use botox（肉毒菌毒素）to diminish wrinkles while in Korea,Japan an
37、d 12)_Asian regions,botox is injected into wide cheeks so 13)_ the muscle will atrophy（萎缩）and the cheeks will shrink.Just 14)_ Asian faces require unique procedures,their bodies demand innovative operations 15)_achieve the leggy,skinny,busty Western ideal that has become 16)_ universal.,Westerners,o
38、ther,that,as,to,increasingly,Unit 1:Cloze,Dr.Suh,a plastic surgeon in Seoul,has struggled to 17)_ the best way to fix the radish-shaped calves.Liposuction（吸脂）,so effective 18)_ the legs of plump Westerners,doesnt work on Asians since 19)_,not fat,accounts for the bulk.Earlier attempts to carve 20)_
39、muscle were painful and made walking difficult.“Finally,I discovered that by severing a nerve behind the knee,the muscle would atrophy,”says Suh,“thereby reducing its size up to 40%.”Suh has performed over 600 of the operations since 1996.,find,on,muscle,to,Part A,Ex.VIII,p.13Translate the following
40、 sentences into English.,1.蹲了10年监狱之后，他很难再适应自由的生活了。,After ten years in prison,he couldnt adapt himself to being free again.,adapt oneself to,Unit 1:Translation,2.人们常说“你只有一次机会给别人留下第一印象”。因此会见潜在客户时，你不能穿那些可能给人留下不良印象的衣服。,It is often said that“you only get one chance to make a first impression.”Therefore w
41、hen meeting a prospect,you cant afford to wear clothes that may leave a bad impression.,Unit 1:Translation,cant afford to do,3.见到她在聚会上打扮得很漂亮，而且还做了头发，我感到很宽慰。,I feel relieved to see at the party that she was all dressed up and had her hair done.,be dressed up,Unit 1:Translation,4.令人惊讶的是，大部分员工并不赞同他回到工作
42、岗位上。,It is surprising that most employees do not approve of his return to office.,approve of,Unit 1:Translation,5.正如大家所期望的，新政府将致力于全面削减20%的开支。,Just as expected,the new government will aim for a 20%cost reduction across the board.,across the board,Unit 1:Translation,6.很多销售人员充分利用人们根据相貌作出判断这一事实，通过穿着打扮，使
43、自己看上去既值得信赖，又精通业务。,Many salespeople make the best of the fact that people judge by appearance,and dress in such a way that makes them look reliable and professional.,make the best of sth.,Unit 1:Translation,7.作为求职者，过于随性的穿着会严重影响你被录用的几率。,As a job seeker,dressing too casually can be detrimental to your
44、odds of being hired.,be detrimental to,Unit 1:Translation,8.我们没有时间闲聊，所以请不要拐弯抹角，有话就直说吧。,We dont have time for chitchat,so please stop beating around the bush and get to the point.,get to the point,Unit 1:Translation,9.最近的天气如此变幻莫测，时而下雨，时而放晴。,The weather has been so unpredictable lately that it alterna
45、tes between rain and sunshine.,alternate between and,Unit 1:Translation,10.半个世纪以来西方的侵入破坏了这个地区传统文化的平衡。,A half-century of Western intrusion has seriously unbalanced the traditional culture in this area.,Western intrusion,Unit 1:Translation,Part B,Dressing properly is the most obvious appearance image.
46、Depending on what you do and in what part of the country you live,there is a right way and a wrong way to dress.,穿着得体是最显著的外表形象。你的职业和居住地决定了怎样穿着是合适的、怎样是不合适的。,Part B,Ex.VIII,pp.13-14Translate the following selected paragraphs into Chinese,Unit 1:Translation,Because there are so many different dress cod
47、es,the discussion here will be limited to those styles most appropriate for the executive-type male.However,the suggestions made can,with a little thought,be easily adapted to your own situation.(Para.4),因为着装规定是多种多样的，这里的讨论将仅限于最适合男性管理类人员的着装风格。不过，只要稍微动一下脑筋，这里所提的建议可以很容易适用于你自己的情况。(Para.4),Unit 1:Transla
48、tion,My philosophy has always been to dress in a relatively conservative manner when conducting business so that I would offend the least number of people.Since it is most important to have everything going for you in business,you cannot afford to wear clothes that might have an adverse effect on ce
49、rtain customers.(Para.5),我的穿着信念一直是，在商场上着装应相对保守，从而将因着装而冒犯他人的可能性降到最低，因为在生意中最重要的就是让所有一切都有利于你，所以你不能穿那些可能在某些客户身上产生相反效果的衣服。(Para.5),Unit 1:Translation,In this chapter I have highlighted just a handful of instances in which appearance determined a first impression and greatly affected the desired image.You
50、 should be able to apply the philosophy across the board so that you can benefit from this message in other areas.(Para.24),Unit 1:Translation,在这一章里，我着重举了几个例子来说明外表决定第一印象，并且对良好的形象有很大影响。你应该将这条道理运用到各个方面，从而在其他方面也能从中获益。(Para.24),I sincerely apologize to the female reader for discussing only the appearanc
