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1、PPT模板素材库大全,Template,StoryBoard,Design,Setting,Plan,Powerful Presentation Design Products Process,with designer,PresentationDesign,PresentationDesign,Internet Host,Windows forWorkgroups,Windows 95&98,Apple MacintoshSystem,Windows NT,IBM Mainframe,TCP/IP,NetworkPrinter,UNIXSystem,VMSSystem,Windows2000
2、,Case 082,OSI ModelLayer,application,network,transport,session,presentation,data link,physical,1,2,3,4,5,6,7,Form oracle,Mobile,Any-Place,Any-Time,Any-Network,Any-Content,Any-Device,Any-Place,Any-Time,Any-Network,Any-Content,Any-Device,/,/,/,/,Use existing Products,STEP 1,STEP 2,STEP 3,STEP 4,Become
3、 Aware of New,New Product is Available,Buy New Product,M A R K E T V A L U E,2008,2006,2005,3000,5000,7000,BrandManagementProcess,BrandDiagnosis,STEP 1,BrandPerspective,STEP 2,BrandCulture,STEP 3,BrandCommunication,STEP 4,Case 064,Business Contents,Category 1,Category 2,Category 3,Category 4,Sub_cat
4、egory 01,Sub_category 02,Sub_category 03,Sub_category 04,Sub_category 01,Sub_category 02,Sub_category 01,Sub_category 02,Sub_category 01,Sub_category 02,eSolution,consulting,strategy,Model of Sale Formation,Use existing Products,STEP 1,STEP 2,STEP 3,STEP 4,Become Aware of New,New Product is Availabl
5、e,Buy New Product,Safety needs,Social needs,Esteem needs,SelfActualizationneeds,NEEDSAnalysis,-,-,-,-,-,Case 067,Brand Management Process,Step1Media mix,Step2Target mix,STEP 3Brand mix,STEP 4Seasonality,STEP 5Regional mix,Process Completed,Renewal Category,SearchSystem,CommunityShop,WebDesign,Recrui
6、tSystem,Mailingsystem,advertising,creative,Media planning,measurability,concept,1,2,2,2,0,Case 070,?,Are you getting there?,?,Where are we?,?,Why are we there?,?,How could we get ther?,?,Where could we are?,T-plan,Case 071,attention,interest,desire,memory,action,AIDMA,Estelmo Lews,.AIDMA.1.Attention
7、-.2.Interest-.3.Desire-.4.Memory-.5.Action-.,Web Design,SearchSystem,RecruitSystem,CommunityShop,Mailingsystem Admin tool,Site System,/System,&,System,RENEWAL,Case 072,Rogers,Latemajority,laggard,Social factors,(Target Market),(Consumer Promise),(Support),(Personality),Case 074,Case 075,TV?,?,TV?,?,
8、?,FTP,Process,ADMIN,/,Case 077,What is the Brand?,Rational product features.,attributes,What will It dofor me?,Rational expectations as aResult of use.,benefits,What kind ofperson woluld it be?,Basic human values-the endEmotional rewards one expectsFrom using the brand.,values,What does it meanto me
9、?,The image of the brand.AsElicited in terms of human Characteristics.,personality,What is the enduringCore of the brand?,Every brand has a“soil”which creates it and identifies it.,essence,The brand,Support,ADGoal,TargetMarket,ConsumerPromise,Personality,SystemInfra,CreativePower,PROJECTSUPPORTSYSTE
10、M,MediaPower,PromotionStrategy,CommunicationStrategy,MarketingConsulting,*SYSTEM FLOW,STEP 1,STEP 2,STEP 3,STEP 4,Irrelevant characters,Relevant characters,Flot,Setting,Symbols,Mood,Leadcharacter,Flot,Setting,IrrelevantCharacters,Relevantcharacters,Symbols,Mood,Case 083,Max marketing model,synergy,l
11、inkage,sales,Activ-ation,advertising,Accoun-tability,media,targeting,PRODUCTFUNCTIONS,BRAND NAME,GRAPHICS,PRDUCTDESIGN MIX,LOGOS/TRADEMARKMIX,PACKAGING,AUGMENTEDPRODUCTFEATURES,CONTENTS CASE 1,CONTENTS CASE 1,CONTENTS CASE 1,STEP 07,STEP 06,STEP 05,STEP 04,&,STEP 03,STEP 02,STEP 01,ERP,Sales coupon/
12、stamp,Service contest,Early Buying Deal,Push manager,Rebate,Demonstrator,Premium/Incentive,Contest,Price deal,allowance,Rebate,Dealer service,Sampling,DM/Event/DH,Exhibition,Display stand,ERPSYSTEM,/,/,/,/,MRP/MPS,/,PR consulting,Crisis management,Investor relations,MediaRelations,Event management,D
13、atabase marketing,Marketing promotion,Production,On-line PR,PR consulting,Crisis management,Investor relations,Media relations,Event management,Database marketing,Marketing promotion,Production,On-line PR,PR AGENCY,PR consulting,Crisis management,Media relations,Event management,Marketing promotion,
14、On-line PR,Investor relations,Database marketing,Production,Advertising,Internet Host,Windows for Workgroups,Windows 95&Windows 98,Apple Macintosh System,IBM Mainframe,Windows NT,Windows 2000,MS Lan Manager,UNIX System,Network Printer,VMS System,PART,Trade allowanes,Price offs,In-on or near-packs,Sa
15、mpling,Coupons,Trade coupons,Free-in-the-mailPremiums,Self-liquidatingPremiums,Contests&Sweepstakes,Refund offers,Bonus packs,Stamp&Continuity plans,2005,2006,2007,2008,2010,6,030,034,7,010,000,9,000,000,11,000,000,?,numeric,5 step,4 step,3 step,2 step,1 step,innovator,Earlyadaptor,Earlymajority,Lat
16、emajority,laggard,Different,Benefit,Relation,LA,Ontario,Miami,Santiago,Tokyo,KualaLumpur,Jakarta,Sydney,Auckland,Shanghai,Dubai,Amman,Johanesburg,Beijing,Case 098,POLAND,EUROPE,Objective,2.Sales Activity,No.1 Wholesaler in Japan with integrated marketing system linking storage terminal and sales cha
17、nnel through on-line network up to 2010,10 Million kl,Sale volume in 2010,Your Brain“On”Presentations,Right Brain,Left Brain,SensoryEmotions,impressionsImagistic,holisticHere and now,Logical,sequentialAnalytic,dataShort-term memoryDefense intensive,Presentation Impact,Brain Processes,IT,Try Again!,1
18、0,&200&200,3,1,5,4,2,OHP TV,PT PT PT PT,/,Update,PT SHOP,P T S H O P,2003,5.0,Try again!,Try Again,“”.,powerPT,2005.05()/MOU2004.09(,)2004.07(KIDP)2004.07()MOU 2004.05 2003()2003.03 27()2002.09 PT shop 2001.12 SK ISAC 2002 1999.03 97(),(2005.01.01),()(,),1,4,3,2,3.PT Training,Color,Gif animation ima
19、ge,III.,.,.,2.3,Content,Visual,Delivery,DESIGNSCHOOL,INJECTIONSCHOOL,EXTRUSIONSCHOOL,TECHSCHOOL,Package,Fast Growth,The First&Flagship Products Premium Products,Profit Management Professional Marketers,Brand Recognition Marketing Clinic In-store Communication PR,Quality&SVC Marketing,Mid,Long-term S
20、ales Goal Strategies by Market Fast Execution,Product Leadership,People Leadership,Market Leadership,Major Strategic Issues,/,/,_,Gif,/,SGH-Z500,Design&Display,262K Color TFT(Internal)65K Color OLED(External)89x44x24.5mm,95g,Multimedia,Megapixel/VGA Camera MPEG4 Recording 2X Digital Zoom MP3,AAC,AAC
21、+Player,Others,Bluetooth/USB Digital Power Amp E-mail/SyncML TransFlash Memory,3G Functionality,Video Telephony Video Streaming Video Messaging,Product Overview,16%,14%,70%,North America,Europe,Others,Top Tier Competition,Top Tier Competition,Top Tier Competition,Although This broke into the Global
22、Top 3 in 2004,there is still a big gap to be overcome in the North American&European markets,A BIG GAP,0,10,20,30,40,50,60,70,80,90,100,1988,1999,2000,2001,2002,2003,2004,(Units),Export,7.6,17,22,29,42,55.7,86.5,Strong Sales Performance:03 55.7M 04 86.5M(55%),Sustainable Sales Growth,0,20000,40000,6
23、0000,80000,100000,120000,140000,160000,180000,200000,2000,2001,2002,2003,2004,308,465,410,615,110,669,Total,45,15,9,5,6,20,.,40,57,63,60,33,3,10,20,23,25,21,27,TopBrand,PC,TopBrand,PC,TopBrand,PC,TopBrand,PC,2004,2002,2001,2003,Brand Recognition(%),Top Tier Competition Brand Recognition,Big Gap,2007
24、,2008,2009,2010,FIFA,Olympic,South Africa World Cup,Beijing Olympic,Womens World Cup China,World Youth Championship,VancouverWinterOlympic,U-17 WorldChampionship,/,37%,25%,59%,Fast Growth,L,Lemon,Lemonade,Lemon oil,B,Banana,Banana cake,P,Persimmon,Persimmon leaf tea,P,Papaya,Wonder Fruits,W,Watermel
25、on,Watermelon juice,Major Tasks,Goals for Growth,SMS,LBS,PhotoMail,MultimediaStreaming,MOD,VOD,MultimediaLiveStreaming,Live TV,VideoTelephony,Txt basedInformationService,Live BellLive Screen,BasicLBS,PolyBell,JavaGame,AnimatedImage,PhotoScreensaver,HighVolumemultimediaservice,Text basedlow volumedat
26、a service,1G,2G,2.5G,3G/4G,Mobile Service Evolution,IT industry,Tourism industry,Environmental industry,Key Strategic Industry of the 21st Century,Key Strategic Industry of the 21st Century,.,().Digital Presentation Frontier,21.,.(),.,(),262K TFT LCD,16M QVGA LCD,65K OLED LCD,Supports high-resolutio
27、n color,larger-than-average displays,176x220 pixels,128x160 pixels,320 x240 pixels,Multimedia Expertise:Display Leadership,Business,Conference,Debate,Service with a Company,!,Now it is time for you,to make the best choice,Media&Exposure,BloombergSystem,Voice mailService,MobileBusiness,Provides a fre
28、e business environment where you canget wireless Internet access,Eight different languages,The Bloomberg service to access the worlds financial information 24 hours a day,Infomobile phone system,Iconin the age of high income,high expenditure,Premium-class ocean leisure districtin harmony with the se
29、a,BloombergSystem,Voice mailService,MobileBusiness,Provides a free business environment where you canget wireless Internet access,Eight different languages,The Bloomberg service to access the worlds financial information 24 hours a day,Infomobile phone system,Iconin the age of high income,high expen
30、diture,Premium-class ocean leisure districtin harmony with the sea,Institute,DIGITAL,DIGITAL DIGITAL DIGITAL DIGITAL DIGITAL DIGITAL,3,Management,Culture,People,People/,Contents,1.,2.,3.,Company Overview,Sales Activity,Procurement,Reference,4.,1.,2.,3.,Company Overview,Sales Activity,Procurement,Ref
31、erence,4.,2.,TV,-SKT,KTF,LGT 10%-KT,(,),:,.com,農,休,住,5,5,2,(04-08),(00-04),(08-12),2,2,04,0506,0607,07,(),Australia,Japan,EU,Meetings of Convention Bodies,RIS,Human,BenefitGap,(Governance),(RIS),21C,(,)Know-how,07,06,06,T/F,(06),(0709),(10),3,-,(Workaholic),2000 G5,3,21-2000 2000,2000-,?,21,1,2,3,4,
32、5,Manager(),Supervisor(),QA,In/Outbound 5(4),In/Outbound 4(2)/,QA 2(2),Staff,Synergy,FIFA Top Brand,3G,When,What,How,2G,1G,Are we ready for 3G?,T/F,Customer satisfaction,IT CRM,CRM,7,E-,(),(1 2),Anytime Anywhere Anycontent,On-line,Cyber,WTO,300,-Evidence basedstudy,-,CEO 8,People(),Product(/),Infra,
33、Place(),Promotion(),4P,4P+1I,Handset,Wireless internet,Globaltelecommunication,Digital Multimedia Broadcasting,navigation system,Best Choice,-,-,-,1,2,3,FunctionalPower,30.4%,ImagePower,19.4%,AwarenessPower,50.2%,PTPerformance,(Brand Value-Up Master Model),PT,Market Leadership,Sales/Awareness,H,L,Ma
34、rketing Fund,L,DB Development,High costLow efficiency,H,Low costHigh efficiency,Marketing Process Guide,Contents,Add Your Text in here,Add Your Text in here,Add Your Text in here,Add Your Text in here,Add Your Text in here,Diagram,ThemeGallery is a Design Digital Content&Contents mall developed by G
35、uild Design Inc.,ThemeGallery is a Design Digital Content&Contents mall developed by Guild Design Inc.,ThemeGallery is a Design Digital Content&Contents mall developed by Guild Design Inc.,Diagram,Click to add TextClick to add TextClick to add Text,Your Text Here,Click to add TextClick to add TextCl
36、ick to add Text,TitleAdd your text,Contents,Add a short content slide page.,Add your company slogan.,Diagram,Level 1,Level 2,Level 3,Level 4,Level 5,Description of the contents,Description of the contents,Description of the contents,Description of the contents,Description of the contents,Your text i
37、n here,Product,Product,Product,23%,50%,86%,95%,78%,18%,Company B,Company A,Bar Chart,Diagram,Title in here,Title in here,Title in here,Step 1,Step 2,Step 3,1.Describe contents for a Step1-Description of the sub contents-Description of the sub contents2.Describe contents for a Step2-Description of th
38、e sub contents-Description of the sub contents3.Describe contents for a Step3-Description of the sub contents-Description of the sub contents,Text in here,Diagram,ThemeGallery is a Design Digital Content&Contents mall developed by Guild Design Inc.,ThemeGallery is a Design Digital Content&Contents m
39、all developed by Guild Design Inc.,ThemeGallery is a Design Digital Content&Contents mall developed by Guild Design Inc.,Description of the contents,Title in here,Title in here,Title in here,Related Documents,Related Documents,Related Documents,text1,text3,text2,text4,Related Documents,Table of Contents,Related Documents,Click to add title,01,Click to add title,02,Click to add title,03,Click to add title,04,Contents,
