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1、1,International Case Studies Auto City国际案例研究 汽车城,汽车城Automobile Cities丰田城，日本Toyota City,Japan沃尔夫堡，德国Wolfsburg,Germany汽车产业发展趋势Industry Trends零配件供应园区Supplier Parks 设计创新中心Design and Innovation Centres会展中心汽车城连接生产基地和沃尔夫堡城区Exhibition Centres汽车展示厅Showrooms汽车主题公园Theme Parks,2,Automobile Cities汽车城,丰田城，日本Toyot
2、a City,Japan1934年以前Koromo 城发展落后Pre-1934 Koromo Town in decline1959年成为丰田城1959 became Toyota City 位于日本的中部Located in the centre of Japan爱知县是日本最大的工业基地Aichi Prefecture no.1 industry-oriented prefecture,爱知县科研研发中心Aichi Academic Research and Development Zone 完善的汽车业工业基础设施Extensive industrial infrastructure b
3、ased on automobile industry计划扩展信息和高科技产业Expected to make a commitment to expanding information and high-tech industries.目前人口350000Current population 350,000 将举办2005年世博会Expo 2005“Beyond development,rediscovering natures wisdom”,3,Automobile Cities Wolfsburg汽车城 沃尔夫堡,距离柏林约一个小时的火车车程One hour from Berlin b
4、y train大众汽车生产基地建于1930Volkswagen assembly plant from 1930s汽车城于2002年全面建成Autostadt completed in 2002汽车城建在生产基地附近废弃的工业用地上Comprises former abandoned industrial estate next to assembly plant Bridges gap between assembly plant and the town of Wolfsburg临近主要火车站Next to main rail station设计有公园、水体、高品质建筑Design fea
5、tures parks,water and architectural statements,4,Automobile Cities-Wolfsburg汽车城 沃尔夫堡,德国大众汽车服务基地Volkswagen Autostadt汽车交付中心Customer Delivery Centre 各大汽车品牌走廊Marque Pavilions汽车文化论坛Koncern Forum 汽车博物馆Car Museum豪华旅馆Ritz Carlton购物中心Shopping Centre,5,Automobile Cities-Wolfsburg汽车城 沃尔夫堡,市中心,6,Automobile Citi
6、es Wolfsburg汽车城 沃尔夫堡,7,Automobile Cities Wolfsburg汽车城 沃尔夫堡,8,Automobile Cities Wolfsburg汽车城 沃尔夫堡,9,Supplier Parks零配件供应园区,设计和生产外包业务的增长Increasing outsourcing of design and production模块化生产和连续的零库存生产Modular and sequential JIT manufacturing欧洲有20个汽车零部件供应园区，例如：20 supplier parks in Europe eg:瑞典的沃尔沃供应园区Volvo
7、Arendel Park,Goteborg,Sweden德国奥迪供应园区Audi Supplier Park,Ingolstadt,Bavaria,Germany德国福特供应园区Ford Supplier Park,Saarlois,Saarland,Germany,10,Design and Innovation Centres设计和创新中心,共享技术平台Shared technical platforms样式工作室Style studios研发和创新工程师Research&innovation engineers未来交通工具项目小组Future vehicle project teams汽
8、车流程专家Experts in automotive processes最先进的汽车设计技术Most advanced automobile design technology独立的设计场所Single site for design professionals设计和生产同步进行Design synchronized with production节省了大量成本Significant cost savings demonstrated,11,Toyota City Exhibition Centre丰田城会展中心,社会研究中心,丰田与环境,丰田与汽车安全,技术创新站,研发剧场,智能交通系统,模
9、拟工厂,汽车设计工作室,丰田汽车运动,新款汽车展示厅,丰田剧院,12,Showrooms展示中心,目标客户群以年轻人和女性为主Targeting younger demographic and females耐可世界里设有模型Modelled on Nike World网吧Internet Cafe餐馆提供世界各地的菜肴Bistro with international cuisine互动的多媒体设施Interactive multi-media installations视频节目Video programmes广播活动Broadcast events,13,14,15,Theme Parks
10、汽车主题公园,日本巨网主题公园Mega Web Theme Park,Japan 丰田城陈列厅Toyota City Showcase历史上的汽车修理厂History Garage未来世界Future World 试驾路线Test Driving Course电动汽车E-com Ride,多彩城的一部分 Part of Palette Town:极限驾驶Thrill-seeking rides摩天轮Giant Sky Wheel丰田演奏大厅Zepp Tokyo Concert Hall 购物中心Sun Walk Shopping Mall女人街Venus Fort,16,Key Lessons
11、主要经验,汽车城不但强调创新和技术，而且注重良好的环境和生活方式Car Cities emphasise innovation and technology but also lifestyle and environment独特的设计中心是现代汽车产业的特征之一Specialized design centers are a feature of the modern car industry设置在主要生产线附近的零部件供应商可以提供竞争优势There may be competitive advantages in locating supplier parks next to major assembly plants主题汽车展示厅，会展中心和商品交付中心可以包含很多的用途，为顾客提供更丰富的经历Themed car showrooms,exhibition and customer delivery centres may include a very wide range of uses and experiences汽车主题公园已被成功应用，但它只是汽车娱乐活动的一部分Auto theme parks have been successfully established but are part of wider entertainment districts,
