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1、,3C Sales Center ProposalPrepared by SHUNYADate:2007-08-28,Content,Store PositioningChallenge&SolutionsDesign ConceptWorking FlowManpower ChartQuotation,Store Positioning,What does the store offer,Demonstrate solutions around 4 main consumer usage models:music,photo,video,and gaming.Provide Guidance
2、 for each of the main Consumer usage modelsProvide product/technical expertiseProvide solutions expertiseFull line of productsSoftware and peripheralsOnline ordering of all products and software Dell offers,Experiential Solutions,Service Level,Product Variety,Store Positioning,The store is a one-sto
3、p digital shopping center,provides you professional digital consultation and solutions.You can experience fun,exciting usage and touch&feel the most updated products.Not like the other product/sales driven stores made you nervous and push you make decision,you can enjoy your digital life and shop fr
4、eely through a friendly,relaxing,personalized atmosphere.,Creative concept,Store Design ConceptYour Digital Life“数字生活馆”,Look and Feel,ColorfulTrendyFriendlyHi-Quality,Challenge&Solutions,Challenge&Solutions,Challenge7 function areas in 30 sq meter 50 store,stand by in 30 daysLack of design&construct
5、ion stageCreative&Technical solutionsStandardizationModularization Assemblingeasy to build,Design Concept,戴尔不止是高性能电脑的提供商，戴尔是你享受数字生活的开端！,在这里，你可以配置你喜欢的数字生活方式；在这里，你可以找到亲切的技术解答；在这里，你可以自由体验数字生活带来的全新乐趣！,Here is yours!Your digital life start from here!,Trendy,Friendly,Colorful,Flexible,模块化设计,体验/展示台基本单元(精致型
6、)用于 Music/Photo/Video,正面,反面,1 unit,体验/展示台组合,体验/展示台-可随场地大小适性随意组合,体验/展示台基本单元(普通型)正反面,体验/展示台组合靠墙型/中岛型,XPS互动体验区(Gaming)运用声光效果，吸引消费者驻留(可安装较大显示屏),XPS互动体验区(或安装灯箱海报),XPS NB展示体验架,两用型周边设备展示柜朝外方向为灯箱，可放置广告灯片。,两用型周边设备展示柜朝内方向为展柜，可放置周边设备。,可旋转的宣传单页架,组合效果,旗舰店30-40平米,Handout Shelf,旗舰店30-40平米,Flagship Store(完美型)正面效果图,Flagship Store 正面效果图,Flagship Store 右侧面效果图,Flagship Store 左侧面效果图,Premium Store24平米,Premium Store效果图,Standard Store10平米(靠墙型-1带门头灯箱),Standard Store10平米(靠墙型-2不带门头灯箱),Standard Store小于10平米(中岛型),人员服饰建议,活泼又朝气的人员制服,亲切又令人值得信赖的 Dell Expertise,Working Flow,
