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1、,Members:乔羽、刘丽艳、黄超、张云静、张宁宁、费冬 齐思宇,Coca-Cola,Coca-Cola Company,It was founded in 1892 and headquartered in Atlanta,United States Ochoa,the worlds largest beverage company,has a 48%market share worldwide and the global top three drinks of two(Coca-Cola rankings First,Pepsi second,low-calorie Coca-Cola
2、 third).,Coca-Cola in 200 countries with 160 kinds of drinks brands,including soft drinks,sports drinks,dairy drinks,fruit juice,tea and coffee,fruit juice is the worlds largest beverage distributors.,Logo Marketing strategy Production Advertising slogan EducationssystemSucceed,Coca-Cola logo,First
3、Coca-Cola logo appeared in the Atlanta Journal Constitution on Saturday May 23 1886.,Logo,Coca-Cola International Marketing 4A Strategy,Accessibility买得到Affordability 买得起Acceptability乐得买Activation零售启动,Coca-colaseducationssystemcovers:1.PrimarySchoolSubsidy 2.MiddleSchoolHopeStarScholarships 3.HighSch
4、oolHopeStarScholarships 4.RuralUniversityScholarships 5.GraduateScholarships 6.TeachersTrainingProgram.,Production,1886 DrinkCoca-Cola 1917 ThreeMillionaday 1925 SixMillionaday 1932 Icecoldsunshine 1944 Globalhighsign1952 WhatyouwantisCoke 1957 SingofGoodTaste 1963 ThinggobetterwithCoke1969 ItstheRealthing 1976 HaveaCokeandasmile1982 Cokeisit 1987 Cantbeatthefeeling 1993 AlwaysCoca-Cola 2001 Lifetastesgood,Succeed,Established distribution network within reach,Give customers a special meeting,Ensure product quality and brand value,1.建立伸手可及的销售网 2.给予顾客一种特殊的满足3.保证产品的质量与品牌的价值,Thank you！12/05/2010,
