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1、Chapter one Overview of Logistics,Text 1:Logistics:what it is Text 2:Activities in the logistical SystemSupplementary reading:Career in Logistics,Learning objective,To understand the definition of logistics To learn the activities in logistical systemTo know about logistics career,Text One:Logistics
2、:what it is,Key terms Logistics 物流 logistics management 物流管理Council of Supply Chain Management Professionals(CSCMP)美国供应链管理专业委员会flow and storage of goods 物品的流动和存储plan,implement and control 计划，实行和控制customer requirements 客户需求,Logistics is a hot topic in China and the whole world.Although it is anything
3、 but a newborn baby,lots of people have limited awareness of,and knowledge about logistics.Logistics is much more than flow of goods.Definition provided by CSCMP(Council of Supply Chain Management Professionals),Definition of logistics,logistics is the process of planning,implementing and controllin
4、g the efficient,effective flow and storage of goods,services and related information from point of origin to point of consumption for the purpose of meeting customer requirements.,Analysis of logistics definition(1),logistics is a process of“plan,implement,and control”That meanslogistics should be i
5、nvolved in all three activities,planning,implementing,controllingnot just one or two.,Analysis of logistics definition(2),efficient and effective flow and storageQuestion:what is the differences between these two words“efficient”and“effective”?effective-how well a company does what they promised to
6、do.efficient-how well company resources are used to achieve what they promised to do.,Analysis of logistics definition(3),involves the flow and storage of“goods,services,and related information.”That meanslogistics is as much about the flow and storage of information as it is about the flow and stor
7、age of goods.Advances in information technology make it increasingly easyand less costlyfor companies to obtain important information to make logistical decision.,Analysis of logistics definition(4),Finally,the definition indicates that the purpose of logistics is to meet customer requirements.This
8、implies that logistics strategies and plans should be based upon customer wants and needs.,Notes:,1.Logistics is a hot topic in China and the whole world.Although it is anything but a newborn baby,lots of people still have limited awareness of,and knowledge about logistics.物流是一个中国乃至全世界的热门话题。虽然它已经不是一
9、个新生事物了，但是不少人对物流的认识仍然有限。be aware of something：意识到 Example:John has been aware of having done something wrong.,2.To avoid potential misunderstanding about the meaning of logistics,this book adopts the current definition provided by the Council of Supply Chain Management Professionals(CSCMP)one of the
10、worlds most prominent organizations for logistics professionals.为了避免可能发生的对物流含义的误解，本书采用美国供应链管理专业协会（前身为美国物流管理协会）目前的定义，该协会是全世界物流专业领域中最著名的组织。to avoid something(doing something)避免 Example:She tried to avoid answering my questions.,3.Logistics is the process of planning,implementing and controlling the ef
11、ficient,effective flow and storage of goods,services and related information from point of origin to point of consumption for the purpose of meeting customer requirements.物流是计划、实施和控制商品、服务和信息的从源头到消费的全过程的快速、高效的流动和储存，以满足客户的需求。efficient指的是效率高的,有能力的；而effective 强调的是有效的，有影响的。,4.First,logistics is a process
12、 of“plan,implement,and control.”Of particular importance is the word“and”,which suggests that logistics should be involved in all three activities,planning,implementing,controllingnot just one or two.首先，物流是“计划、执行与控制”的过程。特别重要的是这个“与”字，它指出物流应该包括所有这三方面计划，执行和控制而不仅仅是其中一个或两个方面。,Topic for Discussion:讨论话题,1.
13、Is logistics a new concept?If it is not,do you know anything about the origin and history of logistics?Please share the information you have with your group member.2.How much do you know about the literal meaning of logistics?,Knowledge Linkage,Other Definitions of Logistics,Text Two:Activities in t
14、he logistical System,Key Terms:demand forecasting 需求预测transportation 运输warehousing 仓储inventory 库存material handling 物料搬运packaging 包装 stock 存货procurement 采购 carrier 承运人assembling process 装配程序，组装过程,Logistical activities:,Main activities include:demand forecasting 需求预测transportation 运输inventory manageme
15、nt 库存管理warehousing 仓储packaging 包装material handling 物料搬运information management 信息管理procurement 采购production planning 生产计划customer service 客户服务,Demand forecasting,Demand forecasting refers to efforts to estimate product demand in a future time period.Question:Why demand forecasting is important for a
16、company?1.what kinds and how many raw materials should be ordered from its suppliers;2.when to start manufacturing;3.how many finished goods should be transported or held in each market.,Transportation,Transportation refer to the physical movement of goods from one point to another point.it involves
17、 selection of the transport mode,routing of the shipment,compliance with regulation in the region of the country,and selection of carriers.Transportation is often the most costly logistics activity.,Inventory Management,Inventory refers to stocks of goods that are maintained for a variety of purpose
18、s,such as for resale to others,as well as to support manufacturing or assembling processes.,To achieve good inventory management,logisticians need to balance the cost of maintaining additional products on hand against the risk of not having those items when the customer wants them.,Warehousing,Wareh
19、ousing refers to places where inventory can be stored for a particular period of time.In the past decades,important changes have occurred with respect to the role of warehousing in contemporary logistics system.,Packaging,Packaging can have both a marketing(consumer packaging)and logistical(industri
20、al packaging)dimensions.Industrial packaging focus on protecting the product while it is being shipped and stored.Too much packaging increases costs while inadequate protection can result in merchandise damage and,ultimately,customer dissatisfaction.,Materials handling,Materials handling refers to t
21、he short-distance movement of products within the confines of facilities(e.g.,plant,warehouse).Question:why managers tends to minimize the number of handling whenever possible?Because it tends to add costs!,Information management,Information is what links all areas of the logistics system together.f
22、irms are linking their internal logistics information systems with those of their suppliers,customers and other partner.Such an open exchange of information can result in faster order placement,quicker delivery,and greater accountability throughout the logistics process.,ProcurementProcurement refer
23、s to the raw materials,component parts,and supplies bought from outside organizations to support a companys operation.Question:why procurement is important?Because it decides the cost and quality of the final product/service.,Production planning It can be concluded under logistics because manufactur
24、ing need component and raw materials in order to make finished goods that are,in turn,demanded by a customer.,Customer service,Customer service involves making sure that the right person receive the right product with the right quantity at the right place at the right time in the right condition at
25、the right cost.,Exercises:Please translate the following English sentences into Chinese:,1)For example,if a company promises that all orders will be shipped within 24 hours of receipt,what percentage of orders are actually shipped within 24 hours of receipt?,2)To achieve good inventory management,lo
26、gisticians need to balance the cost of maintaining additional products on hand against the risk of not having those items when the customer wants them.,3)We should keep in mind that one logistics system does not fit all companies.The number of activities in a logistics system can vary from company t
27、o company.,Debate Propositions:,1.According to the definition given by CSCMP,the purpose of logistics is to meet customer requirements.But how about the companys need and benefit?If we always focus on making the customers happy,the companys profit might drop.What is your idea about this dilemma?2.Some people think logistical professionals should get higher salary,do you agree?,
