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1、1:Iconic or Symbolic logos:A graphic or an object is used to represent the brand name.A symbol=main part.instant recognition not written in text form.,Types of logos There are three basic types of logos.,The swoosh of Nike,Apple of Apple Inc,Tireman of Michelin,tinkeredwithbyaddingsome symbols skewi
2、ng the letters.,Coca Cola,IBM,Dell,Google,Yahoo,2:Text only logos:,These are the text only logos with no graphical symbol but just the name of the brand.,a special typeface or font,These logos have both a symbol and the brand name.,The symbol and text inseparable in such logos.The image and the text
3、 come together to provide a complete picture of the brand.,3:Combined logos:,TiVo,Dominos Pizza,Real Inc,famous combined logos,Mercedes-Benz,and was combined with the Benz laurel wreath in 1926 to signify the union of the two firms.,simplistic three-pointed star that represents its domination of 1,2
4、,3?,If there is one thing that we can learn from famous logos like Nikes“Swoosh”or FedEx logo,it is that the logo does not have to be complicated to be effective.,streamline,smiling mouth,wing,Starbucks Logo,Starbucks LogoThe logo is an image of a“twin-tailed siren”.attraction,absorb,streamlinesymme
5、try,Walt Disney Logo,The Walt Disney logo is a stylized version of the founders signature that signifies the brand name and promises secure,cheerful and quality American mainstream entertainment.,the casstle in the fairy tale happiness and fun,General Electric,color blue machine GE also adopted a ne
6、w slogan,“imagination at work”rolling all the timetransformationcombination wiry words,eBay,.companys values.colors depict fun,excitement and childlike energy.overlapping letters user community.The letters are not on the same level,offbeat feel Letter B is not capitalized in thelogo name of the comp
7、any is written as eBay.B:a roadblock in the middle of the logo Logos should reflect the personality of the company,McDonalds,The golden arches of the McDonalds.simple yet so elegant The arches signify a shelter under which you can get a refuge.A safe place to have your break and eat.,Michelin,Michel
8、ins Tire-Man mascots t is a logo a persona.His official name is Bibendum or Michelin man.“living tire”as the company calls him.the number of tires in his body their typeschanged to keep up with the latest trend in the tire industry.,hi-tech but small tires and depicts athleticism,speed and strength.,NBA Logo,Vibrant colors the vibrancy of the fast paced game of basketball logo features Jerry West,Jerrys career were full of action.enthusiastic playerthe changing color,sprit,
