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1、Unit Four,Unit 4 Attending Fairs and Exhibitions,More Things to Do,4,Career Skill Description,Section 1 Getting Things Ready,1,get information related to Fairs,make preparation for attending Fairs,prepare a catalogue,In this unit,you will learn how to:,2,3,Section 1 Getting Things Ready,Activity 2:R
2、ead the passage in Section 2 and complete the following paragraph.,Section 1 Getting Things Ready,Every trade show offers a 1)_ to find products or services to buy,to find 2)_ for products or services that you want to sell or build a professional network with people.To 3)_ you get the most value out
3、 of 4)_ the trade show,you should focus on what you want out of the trade show first.Then,choose the trade show that best helps you achieve that 5)_.,chance,buyers,guarantee,attending,goal,Section 2 Things to Do,Activity 1,approach,reap,option,booth,specialize,professional,specific,vendor,offer,Sect
4、ion 2 Things to Do,Activity 1 Listen and Write.,guarantee,Section 2 Things to Do,Question 3 If you want to sell products,how can you find buyers for your product?,Question 2What does a trade show offer?,Question 1How to decide what show to attend?,Read,and,Think,Section 2 Read and Think,Which Trade
5、Show to Attend?There is a trade show for every conceivable purpose these days.When you are deciding what trade show to attend,the key is to be clear about your goals.That will guarantee you get the most value out of it.1.Find products or services to buy If you are looking for a specific product,you
6、should choose a trade show with as many vendors as possible for the product you are shopping for,which can give yourself much more options and a much greater selection area.,2.Find buyers for products or services that you sell If you want to sell products,it helps to be clear about who your customer
7、s are.For instance,if your company specializes in fireplaces,and you have a booth at a home show,you now have to compete with all the other fireplace vendors that have booths at the same show.While in a wine-tasting trade show,you will be able to target many of the same clients but with far less com
8、petition.As you see,your product doesnt necessarily have to fit the theme of the trade show:it only has to fit the customer.,Section 2 Read and Think,Section 2 Read and Think,3.Build a professional network with people on either a local or national scale As the old saying goes,its not“what”you know b
9、ut“who”you know that matters.And trade shows offer an excellent forum to meet and greet other professionals.First,select a trade show aimed at your professional groups,ask questions to make sure you understand their business and explain a little bit about what you do and how you will be able to help
10、 them in their business.Then,exchange business cards and ask to schedule a formal meeting later on to discuss it in greater depth.These three approaches,when used well,will help ensure that your trade-show dollars reap incredible dividends.Just remember,focus on what you want out of the trade show f
11、irst.Then,choose the trade show that best helps you accomplish that goal.(341 words),translation,Section 2 Read and Think,Task 1 Test your problem-solving ability.What is China Import and Export Fair?China Import and Export Fair,also called Canton Fair,is held twice a year in spring and autumn since
12、 it was inaugurated in the spring of 1957.It has become a comprehensive international trade event in China with the longest history,the largest scale,the most complete exhibit variety,the broadest distribution of buyers,the biggest buyer attendance,the greatest business turnover,and the soundest cre
13、dibility.,Section 2 Read and Think,Task 2 Tell whether the following statements are true or false.Write T for True and F for False.1.To be clear about your goal is the key to decide what trade show to attend.2.As a buyer,you should choose the trade show with few vendors for the products you are shop
14、ping for.3.The trade show with as many vendors as possible for the product you are shopping for can offer yourself more options.4.It will be helpful to be clear about who your customers are if you want to sell products.5.When attending a trade show your product has to fit the theme of the show.6.Tra
15、de shows offer an excellent forum to meet and greet other professionals.,T,T,F,T,F,T,Section 2 Read and Think,1.What are the goals of attending a trade show?Find products or services to buy;find buyers for products or services that you sell and build a professional network with people on either a lo
16、cal or national scale.2.How do you decide which trade shows to attend?When deciding which trade show to attend,the key is to be clear about the goals.3.What should you do if you are looking for a specific product?We should choose a trade show with as many vendors as possible for the product.,Task 3
17、Give brief answers to the following questions.,Section 2 Read and Think,4.What will help you if you want to sell your products?It helps to be clear about who the customers are.5.Where can you find an excellent forum to meet and greet other professionals?Trade shows offer an excellent forum to meet a
18、nd greet other professionals.6.What should you do to ensure that your trade-show dollars reap incredible dividends?Focus on what you want out of the trade show first.Then,choose the trade show that best helps you accomplish that goal.,Section 2 Read and Think,Task 4 Match A with B.,1-g 2-b 3-h 4-f 5
19、-j 6-a 7-i 8-c 9-d 10-e,Section 2 Read and Think,Task 5 Fill in the blanks with the right words or phrases.Change the form where necessary.1.The trade show _ a chance to practice your English.2.They _ the delivery of our products on time.3.To attend a fair you should have a _ target.4.Their company
20、_ the artificial flowers.,guarantee specializes in compete with professional specific option focus on reap as many as possible offer,offers,have guaranteed,specific,specializes in,Section 2 Read and Think,5.He is confident in his _ ability.6.My job in the company is to _overseas clients.7.We have no
21、 _ in that kind of product.8.We _ what we sow.9.We cannot hope to _ so experienced a company.10.We must unite _ people _.,professional,focus on,option,reap,compete with,as many as possible,Section 3 Things to Write,Activity 1:Task-based Writing,Section 3 Things to Write,Activity 1:Task-based Writing
22、.,Prepare a Catalogue,Task 1 Study the following tips for writing.,Task 2 Study the following language for writing.,Task 3 Study the following model for writing.,Task 4 Find a company online,study the catalogue.,Section 3 Things to Write,When preparing a catalogue for the fair,in general,you should
23、include the following:1.Company information:a brief introduction to your company:name,history,reputation,trade,and so on.2.Product information:names,models(型号),photos with descriptions,specification,price,place of origin,payment terms,etc.of your products.3.Contact information:address,contact person
24、,email address,telephone,fax,website,etc.,Task 1 Study the following tips for writing.,Section 3 Things to Write,Task 2 Study the following language for writing.,deal in 经营distributors 分销商merchandise 商品，货物priority 优先配给；优先考虑的事registered capital 注册资金specialize in 擅长于,专攻,Section 3 Things to Write,Sente
25、nce patterns:.is a professional manufacturer of furniture.Our company specilizes in the trade of cosmetics(化妆品).Company is well known for exportation of shoes.Our main products include towels,bed-sheets and blankets.Our corporation ranks high in the world.has established partnerships with the wholes
26、alers,importers and distributors from eighty countries and regions all over the world.If you have any question,please dont hesitate to contact us.,Section 3 Things to Write,Task 3 Study the following model for writing.,Catologue of Guangdong LIGHT INDUSTRIAL PRODUCTS IMP.&EXP.HOLDINGS CORPORATION1.I
27、ntroductionNumber of Staff:101 Registered Capital:128 680 000(RMB)Year of Foundation:1994 Business Type:Trading With more than 30 years history of handling import and export trade,GLIP is one of the key developing enterprises in Guangdong province.It is well known for exportation of light industrial
28、 products.We deal in thousands of merchandises and 43,Section 3 Things to Write,main-registered trademarks and follows ISO9001 international quality management system with the certificate granted by the BSI Company.Our quality policy is“quality priority,reputation first,service sincere,customer sati
29、sfactory.”2.Products ShowroomProduct Name:Antique FurnitureModel No.:at002Place of origin:Guangdong,CHINA Brand:GLIP Description:Wooden with good quality.,Section 3 Things to Write,Model No.:at003Place of origin:Guangdong,CHINA Brand:GLIP Description:pure wooden with good quality.3.Contact usCompany
30、 Name:GUANGDONG LIGHT INDUSTRIAL PRODUCTS IMP.&EXP.HOLDINGS CORPORATION Address:52,DEZHENG ROAD SOUTH,GUANGZHOU,CHINA,Section 3 Things to Write,Province/city:GUANGDONGGUANGZHOU Post code:510110 Person to Contact:Linda HuangTel:86-020-83331499 Fax:86-020-83330181,Section 3 Things to Write,Task 4 Find
31、 a company online you are interested in and study the catalogue.,Section 3 Things to Write,Task 1 Look at the following words or expressions.,brand 牌子，商标category 类别description 叙述；描写patent 专利权Place of Origin 原产地Products Showroom 产品橱窗record 记录registered 登记的；注册的specification 规格,Section 3 Things to Writ
32、e,GUANGDONG FOREIGN TRADE IMP.&EXP.CORP1.Introduction Number of Staff:350 1)_(注册资本):36 930 000(RMB)Year of Foundation:1984 Business Type:Trading Exhibition Record:104,103,102,101,100 Canton Fair GFTC 2)_(成立于1984年).Since 1990,the companys annual,Task 2 Complete the catologue by translating the Chines
33、e given in brackets into English.,Registered Capital,was established in 1984,Section 3 Things to Write,volume of import and export amounts to 500 million US Dollars,and it 3)_(位列“中国前500强企业”).4)_(主要从事于)production of and trade in furniture,stationery&sports goods,daily necessities and household applia
34、nce.2.Products ShowroomName:Breakfast set Category:Furniture Furniture for Domestic Indoor Model No.:bb15)_(产地):CHINA Brand:GFTC Description:good quality,good price,patent owned,ranks among Chinas top 500 enterprises,It has mainly been engaged in,Place of origin,Section 3 Things to Write,3.6)_(联系方式)
35、Company Name:GUANGDONG FOREIGN TRADE IMP.&EXP.CORP.Address:15-18/F GUANGDONG FOREIGN ECONOMIC&TRADE BUILDIN 351#TIANHE ROAD,GUANGZHOU CITY Province/city:GUANGDONG,GUANGZHOU Post code:510620 Person to Contact:Yadan Chen Tel:86-20-38800027 Fax:86-20-38802495 Website:,Contact us,Section 4 More Things t
36、o Do,Activity 1,A Brief Introduction to Expo 2010 Shanghai China Expo 2010 Shanghai China will be the first registered World Exposition(博览会)in a developing country,which will be 1)_ from 1st May to 31st October,2010.Expo 2010 Shanghai will be a great 2)_ to explore the full potential of urban(城市的)li
37、fe in the 21st century and a significant period in urban evolution(演变).Its 3)_ is,Section 4 More Things to Do,aboard held rely theme present decide try abroad offer on as well as various support event on the other hand grand,Task 1 Read the passage and fill in the blanks with appropriate words from
38、the box below.,held,event,theme,Section 4 More Things to Do,“Better City,Better Life”,representing the common wish of the whole humankind for a better living in future urban environments,which represents a central concern of the international community for future policy making,urban strategies and s
39、ustainable(可持续的)development.There is no doubt the Chinese people will 4)_ to the world a successful,splendid and unforgettable exposition.Expo 2010 Shanghai China will center on innovation(创新)and interaction.And it will also be a 5)_ international gathering.On the one hand,we shall endeavor(努力)to at
40、tract about 200 nations and international organizations to take part in the exhibition 6)_70 million visitors from home,present,grand,as well as,Section 4 More Things to Do,and 7)_,ensuring the widest possible participation in the history of the World Expositions.8)_,we will put Expo 2010 Shanghai C
41、hina in a global perspective and do our best to encourage the participation and gain the understanding and support of 9)_ countries and peoples,in order to turn Expo 2010 Shanghai China into a happy reunion of people from all over the world.In addition,Expo 2010 Shanghai China will 10)_a wonderful o
42、pportunity for cross-culture dialogues.Before the conclusion of the Exposition,a“Shanghai Declaration”will be issued.,abroad,various,on the other hand,offer,Section 4 More Things to Do,The Chinese Government will go to great lengths(不遗余力)to make Expo 2010 Shanghai China a special event that carries
43、on traditions and opens a new vista into the future.Our motto is:“Keeping in mind the next 60 years development while preparing for the six months Exposition.”We count on the continuing attention,support and participation of all the peace-loving countries.,Section 4 More Things to Do,Task 2 Choose t
44、he answer that best completes each sentence.1.Expo 2010 Shanghai China will be the first registered World Exposition in _.A)a developed country B)Asia C)a developing country D)London,Section 4 More Things to Do,2.The theme of Expo 2010 Shanghai China will be _.A)“Better City,Better Life”B)“Better co
45、untry,Better life”C)“New City,New life”D)“New urban,New Plan”,Section 4 More Things to Do,3.The visitors to Expo 2010 Shanghai China are expected to amount to _ A)200 million B)70 million C)170 million D)60 million,Section 4 More Things to Do,4.The word“vista”in the 2nd sentence of Paragraph 4 most
46、probably means _.A)view B)hope C)meaning D)idea,Section 4 More Things to Do,5.The passage makes a short introduction to _.A)Expo 2010 Shanghai China B)the products exhibited in Expo 2010 Shanghai China C)how to attend Expo 2010 Shanghai China D)the location of Expo 2010 Shanghai China,Read and Think
47、,Which Trade Show to Attend?There is a trade show for every conceivable purpose these days.When you are deciding what trade show to attend,the key is to be clear about your goals.That will guarantee you get the most value out of it.1.Find products or services to buy If you are looking for a specific
48、 product,you should choose a trade show with as many vendors as possible for the product you are shopping for,which can give yourself much more options and a much greater selection area.,Read and Think,Which Trade Show to Attend?There is a trade show for every conceivable purpose these days.When you
49、 are deciding what trade show to attend,the key is to be clear about your goals.That will guarantee you get the most value out of it.1.Find products or services to buy If you are looking for a specific product,you should choose a trade show with as many vendors as possible for the product you are sh
50、opping for,which can give yourself much more options and a much greater selection area.,Read and Think,2.Find buyers for products or services that you sell If you want to sell products,it helps to be clear about who your customers are.For instance,if your company specializes in fireplaces,and you ha
