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1、Unit One,Contents,5,4,3,2,1,read more about company introduction,practice reading aloud:Word Stress,practice new reading skills:Reading Meaning Clusters,develop career awareness:Tips for Communicating successfully with a Global Audience.,Career Skills Description,In this unit,you will,Section One Th
2、ings to Do,Activity 2,Activity 1,Activity 3,Things to Do,Read More about Company Introduction,Fulfill the Following Tasks,Make an Survey,Section One Activity 1,Read More about Company Introduction 1)Do you like Coca-Cola?2)What do you know about the Coca-Cola Company?3)Why does the Coca-Cola Company
3、 enjoy such a good reputation?,Section One Activity 1,The Coca-Cola Company The Coca-Cola Company is the worlds largest beverage company,largest manufacturer,distributor and marketer of non-alcoholic beverage concentrates and syrups in the world,and one of the largest corporations in the United Stat
4、es.The Coca-Cola Company is headquartered in Atlanta,Georgia.Its stock is listed on the NYSE and is part of DJIA and S&P 500.Its current president and CEO is Muhtar Kent.The company is best known for its flagship product Coca-Cola.With lunch and dinner,Americans commonly drink water,milk,fruit juice
5、,beer,coffee,tea or a carbonate beverage.Coca-cola is the most popular and best-known non-alcoholic carbonated drink in America and also in the world.,Section One Activity 1,The story of coca-colas birth is now well known to the world.In 1886,an Atlanta pharmacist named John S.Pemberton mixed syrup
6、of coca leaves and coca nuts in his backyard and sold it in his own drugstore as a medicine.He experimented by adding soda water to the syrup and expanded his sale.In 1892 Asa Griggs Candler obtained the right to Pembertons formula for the surprising sum of$2,000.Eight years later he set up the fran
7、chising system,which is the key to the companys success even today,and first put the drink into bottles.The drink is called“Coca-Cola”because of the coca leaves and kola fruits that were used to add flavor.Dr.Pembertons partner and bookkeeper,Frank M.Robinson,suggested the name and he used the lette
8、r“C”because it was believed the two“Cs”were more attractive from a marketing point of view.Robinson then wrote it in the elegant script famous today.,Section One Activity 1,Coca-Cola was the first ever sponsor of the Olympic Games.This was for the 1928 Olympic Games in Amsterdam.Coca-Cola has been t
9、he world leader in every department of the soft drink industry.They were the first to put their drink in bottles.Coke was also the first to use aluminum cans.After years of research Coke introduced plastic bottles for their product.Coca-Cola introduced the first low calorie soft drink,“TAB”.In l982,
10、Coca-Cola made history with the introduction of“DIET coke”.Coca-cola pioneered the fruit-flavored Colas with“CHERRY COKE”.Creative slogans throughout the years have kept Coca-Cola“king of hill”.Here are some of the slogans that have made Coca-Cola forever famous,Section One Activity 1,1886:Delicious
11、 and Refreshing1922:Thirst knows no Season1927:Around the corner from anywhere1944:Global High Sign1976:Coke Adds Life1979:Have a Coke and a Smile1982:Coke Is It!1995:Always Coca-Co1a(421words),Activity 2 Fulfill the Following Tasks,1892,Asa Griggs Candler,Atlanta,Georgia,USA,Worldwide,Task 1 Comple
12、te the outline with the information from the passage.,Beverage,Coca-Cola,NYSE,Muhtar Kent,DIET coke,Always Coca-Co1a,Activity 2 Fulfill the Following Tasks,Task 2 Match A with B.,1-d 2-f 3-j 4-e 5-g 6-I 7-h 8-c 9-b 10-a,Task 3 Fill in the blanks with the right words or phrases.Change the form where
13、necessary.There are more words than you need.1.The exhibition was _ by the Society of Culture.2.She is on a strict _ because of her over-weight.3.These pills can be _ by prescription only.,Activity 2 Fulfill the Following Tasks,popular expand list flagship pioneer concentrate obtain flavour diet spo
14、nsor,sponsored,diet,obtained,Activity 2 Fulfill the Following Tasks,4.The restaurant specializes in foods with the special local _.5.Mobile phones with a digital camera are very _ with young people.6.The Wright brothers _ in early aviation.7.The events were _ in chronological order.8.Our foreign tra
15、de has _ greatly in recent years.,flovour,popular,pioneered,listed,expanded,Activity 3 Make an Survey,Interview someone working in a company and try to find out some information about the company.,Activity 5 Translate a Paragraph,Translate the following into Chinese.Mr.Jiaxian Li,the founder and fir
16、st president of our company,established our company in 1950.We have been specializing in manufacturing electric appliances and exporting them to as many as twenty different countries around the world.As of 1988,our annual business gross comes up to about 100 million dollars.And our business is growi
17、ng steadily.We have offices in Shanghai,Guangzhou,Taibei and Hong Kong,where about 1,100 hardworking employees are working diligently to serve the needs of our customers.In order to further our overseas market,we need reliable agents to effectively market our products.I hope you will seriously consi
18、der doing business with us.,Activity 5 Translate a Paragraph,Key:本公司于1950年由李嘉新先生所设立的。他是本公司的创办者和首任总裁。我们专门从事电气产品，并将产品向世界上多达20个不同的国家进行出口。1988年为止，我们的年度营业额达到1亿美元，而且业绩正值稳步增长。我们在上海、广州、台北、香港设有办事处，大约有1100名勤劳的员工正在努力工作为我们的顾客服务。为了进一步拓展我们的海外市场，我们需要可靠的代理商来有效地销售本公司的产品。希望大家认真考虑与我们合做生意。,Section 2 Window on Pronuncia
19、tion,一个英文单词如果由两个或两个以上音节构成，其中至少有一个音节是重读音节。重读体现在发音时音量更大或者口型更紧张，从而达到强调作用。单词重音对于英语听说非常重要，被称作“打开英语听说之门的金钥匙”。关于单词重音要谨记下面两条规则：一个单词只有一个重读音节；单词重读在元音上。Examples:Listen and repeat,paying attention to the word stress(“”standing for stressed syllables,while“_”unstressed ones).1._moneyhurry2._ beforeimprove3._ _ f
20、inallyhappily4._ _unableimportant5._ _ _ _ internationalinconveniently,单词重音(Word Stress),Section 2 Window on Pronunciation,Practice:Listen and repeat.Then underline the stressed syllables.maybe perhaps basketball satisfactor necessarilytranslationbiology definition knowledge OlympicApologize invitat
21、ion carelessness bicycle engineermanagement political examination disappointed organization,Chinese Translation,可口可乐公司 可口可乐公司是世界上最大的饮料公司，世界上无酒精浓缩饮料和糖浆最大的生产商、销售商及营销商，同时还是美国最大的公司之一。可口可乐公司的总部在乔治亚州的亚特兰大。它的股票在纽约证券交易所上市，是道琼工业平均指数和标准普尔500指数的一部分。它的现任董事长和执行总裁是穆泰肯特。通常，美国人在午饭和晚饭时常饮水、牛奶、果汁、啤酒、咖啡、茶或碳酸饮料。可乐是在美国以至
22、全世界都是最受欢迎的不含酒精的碳酸饮料。关于可口可乐诞生的故事早已世界闻名。1886年，亚特兰大市的一位名叫约翰潘柏顿的药剂师把在后院用古柯树叶和可乐果调制出的糖浆作为一种药在其药店内销售。他在糖浆中加入苏打水进行实验，结果药水销量大增。1892年，艾萨凯德勒以2000美元的惊人价格获得了潘柏顿的配方。八年后，其建立了特许经销制，这也是公司如今如此成功的关键所,Chinese Translation,在，将饮料装瓶的做法也为世界首创。这种饮料之所称为Coca-Cola是因为用来增味的所用的古柯叶和可乐果。潘柏顿的合伙人和簿记员法兰克罗宾森基于成份建议用Coca-Cola这个名字。因为从行销观点
23、来看，用两个C更吸引人。于是，罗宾森用他优雅的草书书就出了今天闻名于世的Coca-Cola字样。可口可乐公司是奥林匹克运动会的第一个赞助商，最早是在1928年在阿姆斯特丹举行的奥运会。可口可乐一直是世界软饮料工业每一部门的先驱者。他们创先把饮料注入瓶子中。率先使用铝罐。多年研究后可乐公司又推出塑料瓶装的产品。可口可乐首先投放了低热量的饮料“TAB”。1982年可口可乐又开历史先河，推出“减肥可乐”。还最新尝试把果味加入可乐中，推出“樱桃可乐”。,Chinese Translation,历年充满创意的口号使可口可乐一直保持霸主地位。下面就是使可口可乐经久不衰的一些口号。1886:美味怡神1922:渴不分季节1927:可乐无处不在1944:全球欢腾1976:可乐增添生活情趣1979:喝可乐令你开心微笑1982:这就是可乐1995:永远的可口可乐,
