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1、Unit 5,Business,Reading Skill:,Context Clue to Word Meaning II,Review,Definition/Restatement CluesUseful hints:to be defined as,to mean,to refer to,to be called,to be known as,or,namely,i.e.,that is,e.g.While hiking in the mountains,they came to a tarn or a mountain lake.Example CluesUseful hints:fo
2、r example/instance,such as,likee.g.Condiment,such as salt,pepper,sauce and mustard,is the very thing a cook turns to if he wants to make the dishes taste better.,1.Class Relationship(Hyponymy),Examples,Mr.Johnsons paintings show his attention to geometric shapes of all kinds.The paintings contain ci
3、rcles,squares,triangles,pirrles,etc.The conference was attended by prime ministers,ministers,presidents and other important dignitaries.Animal is general when compared with tiger,horse,etc.,but horse is more general than steed,stallion,etc.,Useful hints:but,while,whereas,however,conversely,yet,other
4、wise,on the contrary,on the other hand,Examples:There was no fllip seats available,so they had to buy expensive ones.Smith was rather thin while his wife was really obese.Unlike her gregarious sister,Jane is a shy,unsociable girl who does not like to go to parties.My son likes to take part in all ki
5、nds of social activities and make friends,while my daughter is introverted.In the past,the world seemed to run in an orderly way.Now,however,everything seems to be in a state of turmoil.,2.Contrast Relationships,Levi Strauss&Company,I.Pre-reading tasks,Warm up questions：1.What kind of pants do you l
6、ike most?2.Do you know the jeans brand:Levi Strauss?3.How much do you know the creator of this brand?,Cultural Information:(1829-1902)One of the best-known beneficiaries of Californias gold rush economic boom,Levi Strauss was born in Bavaria in German,and came to San Francisco in 1850,one of the tho
7、usands hoping to strike it rich.,Conclusion,Levis brandEnglish name:Levis Chinese name:李维斯 Full name：Levi StraussThe founder:Levi Strauss(李维史特劳斯)Founded country:the United States Founded date:1853Brand endorsement:Hebe,Wu Zun Chinese distributor:Levi Strauss&Commercial Trading Co.,dLt.,Skim the pass
8、age and find out the general idea in one minute.,Scan the passage and finish the reading comprehension in seven minutes.,Text Structure,The whole text is arranged by chronicle order(the order of time),Time Event 1847 came to America1850 go to California1873 cooperate with Jacob1906 earthquake and fi
9、reWorld war II commodity/ratio1950 meet demand 1960s standard uniform for youth1968 Levis for Gals1984 Olympic gamesMid 1980s limited production of 555Today target different age and racial groups,Structure,Para.12 How did Strauss start his businessPara.38 The development of Levis companyPara.9 The c
10、onclusion about the success of Levis company,Levi Strauss&Company,How was Levis founded?At first,Strauss sold tents to gold miners,and later he made the unsold cloth into waist-high overalls which were very popular,in this way Levis was founded.,Levi Strauss&Company,2.What were the features of Levis
11、 material?Shrink,wrinkle and fade.,Levi Strauss&Company,3.What kind of fabric/cloth did Strauss use?Denims(Serge de Nimes)and Jeans(Genes),Levi Strauss&Company,4.Whats the logo of Levis?Can you draw it?A double arc of orange thread stitched on the back pockets,Levi Strauss&Company,5.Why can Levis be
12、 so successful?Levi always tried to improve his productsthe company has operated in an enlightened mannergreat marketing strategies,Levi Strauss&Company,6.What were Levis marketing strategies?Levis adjusted its products,advertising and marketing approaches to meet the changing market force.,Levi Str
13、auss&Company,6.What were Levis marketing strategies?Levis also adopted some unusual way to attract customers,like high price and limited production.,Levi Strauss&Company,6.What were Levis marketing strategies?Today Levis is trying to meet different kinds of customers different needs.,Suffix,minimizedelightedindustrial realizedfrightenedorganizedpartialtalented,Cloze,spreadconceptreasonsupermarketsestimate,leastworkpriceopenform,
