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1、Group 3:Team Chi(Chap 6-7),Ryan PaladBerg CapizAlvin GoKexin Bi,TSBRANMA RegisSection R32Submitted to Prof.Danny Barrenechea,Print Ad Considerations2/3 of a magazine audience does not notice any one print ad in particularOnly 10%of audience read much of the copy of any one adReaders only glance at m
2、ost visible elementsMust be clear,direct and consistent in illustration&headline,Chap.6:From a current issue of Newsweek or Time Magazine,decide which print ad you feel is the best and which ad you feel is the worst based on the criteria described in this chapter,Chap.6:From a current issue of Newsw
3、eek or Time Magazine,decide which print ad you feel is the best and which ad you feel is the worst based on the criteria described in this chapter,Chap.6:From a current issue of Newsweek or Time Magazine,decide which print ad you feel is the best and which ad you feel is the worst based on the crite
4、ria described in this chapter,Chap.6:From a current issue of Newsweek or Time Magazine,decide which print ad you feel is the best and which ad you feel is the worst based on the criteria described in this chapter,Chap.6:From a current issue of Newsweek or Time Magazine,decide which print ad you feel
5、 is the best and which ad you feel is the worst based on the criteria described in this chapter,Chap.6:From a current issue of Newsweek or Time Magazine,decide which print ad you feel is the best and which ad you feel is the worst based on the criteria described in this chapter,Chap.6:From a current
6、 issue of Newsweek or Time Magazine,decide which print ad you feel is the best and which ad you feel is the worst based on the criteria described in this chapter,Chap.6:From a current issue of Newsweek or Time Magazine,decide which print ad you feel is the best and which ad you feel is the worst bas
7、ed on the criteria described in this chapter,Chap.6:From a current issue of Newsweek or Time Magazine,decide which print ad you feel is the best and which ad you feel is the worst based on the criteria described in this chapter,Chap.7:Think of the country in which you live.What image might it have w
8、ith consumers in other countries?Are there certain brands or products that are highly effective in leveraging that image in global markets?,For those who live in Spain&Portugal,Filipinos are a brand of delicious choco-enrobed biscuitsManufactured by Kraft(Nabisco)under the Artiach brand nameInspired
9、 by Rosquillo Biscuits made in Iloilo and Bacolod which Spaniards added a twist by enrobing biscuit with chocolate,Chap.7:Think of the country in which you live.What image might it have with consumers in other countries?Are there certain brands or products that are highly effective in leveraging tha
10、t image in global markets?,New campaign by the DOT to further boost tourismPhilippines wonderful natural locations as the actual brands that speak for the beauty of the countrySome examples of the countrys fun brands in the next slides,Chap.7:Think of the country in which you live.What image might i
11、t have with consumers in other countries?Are there certain brands or products that are highly effective in leveraging that image in global markets?,Boracays white sands,Chap.7:Think of the country in which you live.What image might it have with consumers in other countries?Are there certain brands o
12、r products that are highly effective in leveraging that image in global markets?,Donsols gentle whale sharks,Chap.7:Think of the country in which you live.What image might it have with consumers in other countries?Are there certain brands or products that are highly effective in leveraging that imag
13、e in global markets?,Wakeboarding in CamSur,Chap.7:Think of the country in which you live.What image might it have with consumers in other countries?Are there certain brands or products that are highly effective in leveraging that image in global markets?,Puerto Princesas Underground River one of th
14、e New Seven Wonders of the World,Chap.7:Think of the country in which you live.What image might it have with consumers in other countries?Are there certain brands or products that are highly effective in leveraging that image in global markets?,Apo Island home to one of the worlds best coral reefs,C
15、hina is the manufacturing center of the world.Products made in China are sold in most other countries.Impossible not to purchase Chinese products in America for example.Consumer perception is cheap but low quality.,Chap.7:Think of the country in which you live.What image might it have with consumers
16、 in other countries?Are there certain brands or products that are highly effective in leveraging that image in global markets?,Truth:Manufacturing quality high with competitive manufacturing costsChina has 958 kinds of products in the world Ranked first in terms of global market shareThe main produc
17、ts are clothing footwear bagsCompetitive prices a result of competitive costs of production,including labor,Chap.7:Think of the country in which you live.What image might it have with consumers in other countries?Are there certain brands or products that are highly effective in leveraging that image
18、 in global markets?,Tsingtao beer is premium priced,premium quality.Double the price of a local beer in America.Huawei s products and solutions have been applied in more than 140 countries,services 1/3 of the global population.Tsingtao and Huawei both bring honor to China.,Chap.7:Think of the country in which you live.What image might it have with consumers in other countries?Are there certain brands or products that are highly effective in leveraging that image in global markets?,Thank You,
