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1、学术英语 管理,Consumer Behavior,Text A,Critical reading and thinkingOverviewSupplementary information,Language building-upSpecialized vocabularyFormal English,Consumer Behavior Influencers,Unit 6Consumer Behavior,Unit 6Consumer Behavior,Text A,Overview Text analysis,Critical reading and thinking,Different
2、 kinds of consumer behavior(Para.3)Some _ _ Others _ _ Others _ _ Still others _ _,are focused people on a mission trying to fulfill a specific list of goods.,slowly compare products side by side,deciding what they want as they go along.,wander the aisles looking for inspiration as to what they shou
3、ld prepare for the week.,are focused on getting the best deals through sales,coupons and volume deals.,Critical Thinking,There are other influencers on Consumer Behavior for example,customer service,as mentioned in Text B.What category do you think it belongs to,environment factors or culture factor
4、s?,Unit 6Consumer Behavior,Text A,Language Support,Critical reading and thinking,1.Others are focused on prepare for the week.(Line 4,Para.3)其他人正集中精力通过购买打折产品、使用优惠券和大批量采购的方式买到最实惠的东西。另外，还有人在走道上徘徊，寻思着本周还有什么要准备的。,Unit 6Consumer Behavior,Text A,Language Support,Critical reading and thinking,2.this family
5、 was in the know and could afford expensive Western brands.(Line 3,Para.10)This family is familiar with the high-grade and expensive Western brands and could pay for it.in the know:informed,aware 知内情的,Unit 6Consumer Behavior,Text A,Language Support,Critical reading and thinking,3.A laundry detergent
6、 full of bleach may deliver,this may be a huge disaster.(Line 4,Para.18)含有大量漂白剂的洗衣粉可以为一味追求洁净的市场提供超白的衣物，但是对于一个有环保意识，或者饮用水匮乏的市场来说，这恐怕是一场大灾难。,Unit 6Consumer Behavior,Text A Language building-up,Collocations,1.marketing campaign 市场营销（活动）An effective marketing campaign helps determine the success of a pr
7、oduct or promotional launch.Exceptionally creative and appealing marketing campaigns can win new customers for the business,and help the company to outperform its competitors and dominate the markets.,Unit 6Consumer Behavior,Text A Language building-up,Collocations,2.stem from（起）源于 Nervous illness c
8、an stem from being treated inconsiderately in childhood.Do your money problems stem from addictive behavior?Overspending,gambling and other addictive behaviors can drain your bank account.,Unit 6Consumer Behavior,Text A Language building-up,Collocations,3.in the know 知内情的 I have got to find someone
9、in the know,so I can get my business off the ground(=to succeed initially).Im sure hes going to resign,for it was told me by someone who is in the know.,Unit 6Consumer Behavior,Text A Language building-up,Collocations,4.hold true for 适用于 Some political stereotypes hold true for liberals and conserva
10、tives.Keyness theory does not always hold true for all economic problems.,Unit 6Consumer Behavior,Text A Language building-up,Collocations,5.be obsessed with 痴迷于 Brands should be obsessed with creating concept innovations.The dictator was obsessed with the illusion of a world conquest.,Unit 6Consume
11、r Behavior,Specialized vocabulary,Text A Language building-up,Match the words in Column A with those in Column B and then translate thecollocations you have got into Chinese.,a,d,f,h,b,c,g,e,Unit 6Consumer Behavior,Specialized vocabulary,Text A Language building-up,Match the words in Column A with t
12、hose in Column B and then translate thecollocations you have got into Chinese.,a,d,f,h,b,c,g,e,消费者行为消费驱动的文化打零工的人经济上的成功区域性品牌营销活动流动性大的社会大批量交易,Unit 6Consumer Behavior,Specialized vocabulary,Text A Language building-up,Complete the following sentences with the correct form of the terms in the box.,a spe
13、cific list of goods,global brand,actual product,Unit 6Consumer Behavior,Specialized vocabulary,Text A Language building-up,status symbol,comparing products,packaging and advertising,Good marketing,Unit 6Consumer Behavior,Text A Language building-up,Signpost language Classification,Here are some comm
14、on classification transitions andclue words for your reference.the first(kind/type/group/class,etc.);the second;the third some;other sort,classify,categorizeform,category,group,class,kind,Unit 6Consumer Behavior,Text A Language building-up,Signpost language Classification,Key to the exercises(P129)1
15、.different kinds;some;others;Others;still others2.two3.one;another4.Some;other,Unit 6Consumer Behavior,Formal English,Text A Language building-up,The following sentences are selected from Text A.Replace the underlined formal words with less formal ones.,task,rules,symbol,observed,achievement,Unit 6C
16、onsumer Behavior,Formal English,Text A Language building-up,uncontrolled,thrown away,fairly large,great,developing,climax,Unit 6Consumer Behavior,Text B The Customers Revenge,Critical thinking and readingSupplementary analysisCollocationsSuggested answers,Unit 6Consumer Behavior,Text B,Language Supp
17、ort,Critical reading and thinking,1.In the final sequence,the man probabilities.(Line 1,Para.3)In the last part of the video,the men said a lot of chance rates about the happenings of certain things quickly without pause.reel sth.off:say or repeat sth.rapidly without having to stop or think about it
18、 一口气说或重复某事,Unit 6Consumer Behavior,Text B,Language Support,Critical reading and thinking,2.Nor will we ever be if I can help it,Jim thought,as he snapped his laptop shut.(Para.5)Jim told himself he would try his best to avoid such bad service in his company when he shut down his laptop with a snap.,
19、Unit 6Consumer Behavior,Text B,Language Support,Critical reading and thinking,3.Another nail in their coffin,he thought.(Line 4,Para.6)The phrase“a nail in ones coffin”means sth.that makes the end of failure of an organization,someones plans,etc.,Unit 6Consumer Behavior,Text B,Language Support,Criti
20、cal reading and thinking,4.Executives had high hopes that would excite Wall street.(Line 4,Para.8)高管们迫切地希望，新上市的Andromeda XL车型目前的强劲销售势头能得到华尔街的青睐。,Unit 6Consumer Behavior,Text B Language building-up,Collocations,1.reel off 一口气说出The headmaster can reel off the names of all the children in the school.Ha
21、rry can reel off the names of all the Presidents of the United States in less than a minute.,Unit 6Consumer Behavior,Text B Language building-up,Collocations,2.in unison 完全一致地 E.U.must act in unison for climate change negotiations.Military leaders have long known that marching in unison makes for a
22、tight-knit(紧密团结的)platoon(军队,队伍).,Unit 6Consumer Behavior,Text B Language building-up,Collocations,3.on the receiving end of 遭受 The party in power soon learns what its like to be on the receiving end of political satire.In answering this question,you might want to draw on any experiences you have had
23、 of being on the receiving end of“racialisation”(种族化)of this kind.,Unit 6Consumer Behavior,Text B Language building-up,Collocations,4.take revenge on 报复In order to take revenge on the enemy who killed his father,he has been enduring humiliation in order to survive.A dentist takes revenge on ex-boyfr
24、iend by pulling out all his teeth during dental surgery just two days after he dumped her for another woman.,Unit 6Consumer Behavior,Suggested answers,Text B,In Text B,the author provides three examples of customer service.Read the text and then complete the following table.,treating passengers like
25、 prisoners overbooking its seats surly attendants lost baggage,Unit 6Consumer Behavior,Suggested answers,Text B,offering a comprehensive warranty on all its new vehicles as part of its massively promoted Red Carpet program,covering everything from transaxle repairs to the paintwork;an Atida credit c
26、ard rewarding customers with accessories for their cars and apparel sporting the Atida logo;providing returning customers with a free satellite radio;building a call center to reduce costs and call-waiting times,standardizing and streamlining service for customers.,Unit 6Consumer Behavior,Suggested
27、answers,Text B,It seems like every time Michelle calls to get help,they refer her to some new idiot who doesnt know anything,and she has to explain everything all over again.,Unit 6Consumer Behavior,Listening,Unit 6Consumer Behavior,Listening,Dealing with unfamiliar words,If the words do not hinder
28、your understanding of the major points,just skip them over.Use contextual information,common sense and background information to guess the word meaning.Sometimes,the speaker might use paraphrases or definitions to explain new terms.If you fail to figure out the meaning of an important word,just move
29、 on and listen attentively to the speaker.Never let any new word distract your attention from the talk.,Unit 6Consumer Behavior,Listening,Listen to a part of a lecture given by Joseph Pine,a writer and veteran consultant to entrepreneurs and executives alike.Then define the following words according
30、 to the contextual information,common sense or background information.,things that you grow in the ground,raise on the ground or pull out of the ground,remove/to take or get sth out,being treated like a commodity,making according to requirements,the economy where experiences are becoming the predomi
31、nant economic offering,Unit 6Consumer Behavior,Listening,Listen to the lecture again and then answer the following questions.,Four.They are agrarian,industrial,service-based and experience economies.,We used commodities as a raw material to be able to make or manufacture goods.,Unit 6Consumer Behavi
32、or,Listening,Listen to the lecture again and then answer the following questions.,Goods have become commoditized.,Long-distance telephone service sold on price,price,price;fast-food restaurants with all their value pricing;and even the Internet is commoditizing not just goods,but services as well.,H
33、e talks about Disney the worlds premier experience-stager,theme restaurants,experiential retail,boutique hotels,and Las Vegas the experience capital of the world.,Unit 6Consumer Behavior,Writing,Unit 6Consumer Behavior,Writing,Read the writing strategies and analyze the sample on page 143.,Unit 6Con
34、sumer Behavior,Writing,Read the sample and then complete the following table.,The overall model was significant and univariate F-tests indicated that age,ethnicity and waste were all significant.The gender x ethnicity interaction was not significant.,Consumer age has an influence on how much more a
35、consumer is willing to pay for an environmentally friendly product.,Certain demographic groups are willing to pay more for an eco-friendly product.,Concern for waste was significantly related to the amount an individual was willing to pay.,Unit 6Consumer Behavior,Writing,Check()whether the sample uses the helpful strategies for writing findings/results mentioned above.,
