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1、,项目一 交易磋商任务一 交易前的准备,武昌理工学院,交易前的准备,你是杭州立恒贸易有限公司的一名外贸业务员，公司拟开拓国际市场，请你根据公司分配的任务，运用PEST方法对国际市场进行调研，并撰写调研报告。,一、市场开拓的方式,1、利用互联网,2、参加展览会,3、利用工商名录,4、通过驻外机构介绍,5、出国考察,6、其他途径,二、国际市场调研,(一)国际市场调研的目的,(二)国际市场调研的内容,(三)国际市场调研的方法,国际市场调研的基本步骤,政治经济科技社会,请学生利用互联网完成对目标市场的调研，并撰写调研报告。,开头部分,介绍部分,结尾部分,说明如何取得对方资料,说明去函目的,公司基本情况
2、介绍,公司产品介绍,包括盼对方尽快回音、下定单或告知意见并表示敬意等语句,撰写建交函,建立业务关系,一、信息来源,We learned from the Commercial Counselors Office(商务参赞处)of our Embassy in your country that you are interested in Chinese Handicraft(手工艺品).,Mr.Jacques,Head of XXX company has recommended you to us as a leading importer in Korea of lightweight b
3、atteries(轻便电池)for vehicles.,We have obtained your name and address from the Internet.,Our market survey showed that you are the largest importer of cases and bags in Egypt.,建立业务关系,一、信息来源,二、致函目的,In order to expand our products into South America,we are writing to you to seek cooperation possibilities
4、.,We are writing to you to establish long-term trade relations with you.,We wish to express our desire to enter into business relationship with you.,建立业务关系,一、信息来源,二、致函目的,We are a leading company with many years experience in machinery export business.,We enjoy a good reputation internationally in th
5、e circle of textile.,We have our principle as“Clients needs come first”.,三、本公司概述,A credible sales network has been set up and we have our regular clients from over 100 countries and regions worldwide.,Located in Shanghai,we take the advantage to set up our solidified production basis in coastal and
6、inland areas.,建立业务关系,一、信息来源,二、致函目的,Art No.76 is our newly launched(启动)one with superb quality,fashionable design,and competitive price.,We have a good variety of colors and sizes to meet your different needs.,Our products are enjoying popularity in Asian markets.,三、本公司概述,To give you a general idea o
7、f our products,we are enclosing our catalogue for your reference.,四、产品介绍,建立业务关系,一、信息来源,二、致函目的,Your comments(评价)on our products or any information on your market demand will be really appreciated.,三、本公司概述,We are looking forward to your specific(特定的)inquiries.,四、产品介绍,五、激励性结尾,范 例,范 例,请学生完成自行选择具体产品和国外客户完成一封建交函。,
