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1、Experiencing English,Book Three,Department of College English,Unit 3 Famous Brand Names,Department of College English,Department of College English,Procedure,Lead-inPair-workGroup discussionPassage AWarm-up ActivitiesCulture NotesStructure AnalysisLanguage PointsDifficult SentencesSummaryFollow-up A
2、ctivityAssignment,Department of College English,Lead-in,Pair-work:Who is the best salesman?,Work in pairs and make up dialogues according the pictures followed.,Department of College English,What are you going to do if you are required by your boss to,sell a house,to a snail,Department of College En
3、glish,What are you going to do if you are required by your boss to,sell a refrigerator,to a Eskimo,Department of College English,What are you going to do if you are required by your boss to,sell a swimming suit,to a fish,Department of College English,Group Discussion,Do you think you can be a good s
4、alesman(saleswoman)?Why?,Think about Important Qualities for a successful salesperson?,Department of College English,Passage A Bathtub Battleship From Ivorydale,Department of College English,Warm-up Activities,Watch the video and describe what you see.,Department of College English,Warm-up Activitie
5、s,What are the Ivory soaps features attracting so many Americans?Can you infer the secret to Ivorys success via its commercials?,Department of College English,Ivory Soap,Ivory is a product of the Procter&Gamble Company.Ivory is whipped with air in its production and floats in water.Ivorys well-known
6、 slogan is99.44%pure“.The Ivory brand includes liquid hand soap,body wash,and a mild laundry product called Ivory Snow.,Culture Notes,Department of College English,Culture Notes,Lincoln Memorial,Department of College English,Culture Notes,The Lincoln Memorial is a tribute to President Abraham Lincol
7、n and the nation he fought to preserve during the Civil War(1861-1865).The Lincoln Memorial was built to resemble a Greek temple.It has 36 Doric columns,one for each state at the time of Lincolns death.A sculpture by Daniel Chester French of a seated Lincoln is in the center of the memorial chamber.
8、,Department of College English,Culture Notes,Of all the Presidents of the United States,George Washington is the most celebrated.Efforts to commemorate his legacy began during his lifetime and continue to this day.Down through the years they have taken on many forms.But none have captured the imagin
9、ation of the people world-wide like the Washington Monument.,Washington Monument,Department of College English,Structure Analysis,Department of College English,Structure Analysis,Its popular with children and mothers.,Department of College English,Structure Analysis,Restate the features of Ivory Soa
10、pits so pure that it can float and then be converted into bathtub battleships the title of the article bygenerations of Americanchildren.,Department of College English,Language Points,1.When it comes to:to concernWhen it comes to jazz,very few people know more than her.He is not good at sports,_(但在数
11、学方面却是班里最棒的).,but when it comes to math he is the best in the class,Department of College English,Language Points,2.beat:v.to defeat or do better thanHe beats his wife at tennis.Riding beats walking.That strange story_ _(是我所听过最精彩的)！their numbers beat the imagination.(Para.3),beats any other one I hav
12、e ever heard!,Department of College English,Language Points,3.institution:n.or a thing firmly associated with a place;a person who has been seen in the same place and/or doing the same thing for a long timeThe British pub isnt just somewhere to drinkits an institution.那老人常在公园里出现。The old man in the p
13、ark is a regular institution.,Translate,Department of College English,Language Points,4.rival:1)v.to equal;to be as good as or reach the same standard as2)n.one who attempts to equal or surpass another;a competitorNo computer can rival a human brain.The colleges facilities rival those of Harvard and
14、 Yale.The newest model has several advantages over its rivals.,Department of College English,Language Points,5.by means of:by usingThey succeeded by means of patience and sacrifice.思想是通过语言来表达的。Thoughts are expressed by means of language.,Translate,Department of College English,Language Points,6.take
15、 hold:to become attached or established The newly planted vines quickly took hold.I broke him of this bad habit before it could take hold.c.f.take hold of,Department of College English,Language Points,7.keep count of:record;to know how many there are(of)我今年买的新书多得难以数清。I have bought so many new books
16、this year that its really difficult for me to keep count of them.c.f.lost count of,Translate,Department of College English,Language Points,8.exceed:v.to be greater than(a number or amount)The final cost should not exceed$5000.The results of the competition _超出了我们的预想.He was fined for exceeding the sp
17、eed limit.,exceeded our expectations,Department of College English,Language Points,adj.excessive v.s.exceedingexcessive:meaning too much of something excessive drinking exceeding:extreme;extraordinarya girl of exceeding beauty,Department of College English,Language Points,9.modest:a.moderate or limi
18、ted in size,quantity,value or range etc.;not extremeThere has been a modest improvement in housing conditions for the poor.He made only a modest donation.,Department of College English,Language Points,10.break:n.an often sudden piece of luck,especially good luck;a chance(esp.to make things better)Th
19、e actresss big break came when she stood in for the ailing star.给他一个机会，他会成功的。Give him a break and hell succeed.,Translate,Department of College English,Language Points,11.phenomenon:n.a remarkable or unusual person,thing,event,etc.The huge success of her books makes her a remarkable phenomenon of th
20、e 20th century.The Beatles were a phenomenon nobody had heard anything like them before.,Department of College English,Language Points,12.convert:v.to(cause to)change in form,character or opinionThat building has been converted into a school.I want to convert some RMB into American dollars.convert I
21、slam to Christianity,Department of College English,Language Points,13.assure:v.to give confidence,to convinceThe doctor assured me that I wouldnt feel any pain.The dealer had assured me of its quality.他向我们保证火车将会准时到达。He assured us that the train would be on time.c.f.assure/insure/ensure/reassure,Tran
22、slate,Department of College English,Language Points,14.frown on/upon:to disapprove of Please make a sentence by using“frown on/upon”?Smoking is frowned upon in many public places.Every teacher would frown on cheating in exams.,Reference,Department of College English,Difficult Sentences,1.American mo
23、thers have long believed that when it comes to washing out the mouths of naughty children,nothing beats Ivory Soap.For many years,American mothers have preferred to use Ivory Soap to wash out the mouths of naughty children,and believed that it is better than any other soap.,Department of College Eng
24、lish,Difficult Sentences,2.And should you drop it into a tubful of cloudy,child-colored water,not to worry it floats.And if you accidentally drop it into the bathtub full of dirty water,dont worryit floats.,Department of College English,Difficult Sentences,3.It took more than twenty years for sales
25、to top one million dollars,which they did shortly before the Civil War.Shortly before the Civil War,the companys sales exceeded one million dollars,and they only spent more than twenty years after its foundation to achieve this goal.,Department of College English,Difficult Sentences,4.So successful
26、was this new product and the marketing effort that placed it in the hands of nearly every American that the company soon built an enormous new factory in a place called Ivorydale.,Analyze the sentence structure,please.,Department of College English,So successful was this new product and the marketin
27、g effort that placed it in the hands of nearly every American that the company soon built an enormous new factory in a place called Ivorydale.,Reference,Department of College English,Difficult Sentences,5.Generations of boys armed with toothpicks,miniature flags,or leftover parts from model ships th
28、ere are always a few have converted bars of Ivory Soap into bathtub battleships.,Analyze the sentence structure,please.,Department of College English,Generations of boys armed with toothpicks,miniature flags,or leftover parts from model ships there are always a few have converted bars of Ivory Soap
29、into bathtub battleships.,Reference,Department of College English,Summary,The writer uses the example of Proctor and Gambles famous Ivory Soap to illustrate the potential that lies in mass marketing and cleverly planned advertising and the importance of recognizable brand names.The passage traces th
30、e history of Ivory Soap,first produced in 1879,and discusses the slogans which were used to promote it.,Department of College English,Summary,These slogans,particularly the idea that the soap is so pure that it floats,proved so successful that they are still used today.The passage also examines the
31、development of P&G itself,from a small-scale operation founded by two immigrants to a multinational empire of today.At the same time we also learn about the origin of the expression“soap opera”,in itself another modern global phenomenon.,Department of College English,You are a P&G representative at
32、a trade fair held in a Chinese city where P&G is still not so often heard of.Try to persuade the visitors to the P&G booth to buy P&G products.,Follow-up Activity,Department of College English,FeaturesSafe Mild Pure Floating Popular with children Popular with mothers,Ivory Soap,Department of College
33、 English,FeaturesGood taste Popular with children,Crest Toothpaste,Department of College English,FeaturesNurture hairClean up scurf,Prell Shampoo,Department of College English,FeaturesClean stainsSunshine smell,Tide Detergent,Department of College English,Reference,Tide Helps Me to Beat the ProblemM
34、y son Scott is a normal 13-year-old boy no less smelly than any other boy his age.He sweats ingym class like the others,and despite my urgings,heoften forgets to bring his gym clothes home to be washed.When the clothes are finally brought home,however,Im almost sorry I asked for them.The smell of PE
35、 class is so overpowering that I can hardly breathe.The odor is not easy to wash away,and it really presents me with disheartening challenge.But finally I found a solution to beat the problem,that is Tide a powerful washing powder.Tide really works wonders.Now I always count on Tide to help get rid
36、of those tough odors.,Department of College English,Assignment,Write a short paragraph with the title:X(A Brand of Product)Helps Me To Beat the Problem.,Department of College English,Passage BHaier Seeks Cool U.S Images,Department of College English,Procedure,Warm-up ActivitiesCulture NotesLanguage
37、PointsDifficult SentencesSummaryFollow-up ActivityAssignment,Department of College English,Can you name them?,?,Warm-up Activities,Department of College English,Warm-up Activities,Brainstorm some household appliances/domestic electrical appliances,Department of College English,fridge/refrigerator/ch
38、est freezer/ice box/cooler/mini-barair conditioner,(electric)vacuum cleaner,hair dryer,washing machine/washer dish washer,microwave oven,electric cooker,toasterheater,hot water heater,electric fan,ironTV,camera,Reference,Department of College English,Culture Notes,Haier is the worlds 4th largest whi
39、te goods manufacturer and one of Chinas Top 100 electronics and IT companies.,Department of College English,Haier CEO Zhang Ruimin,He was born on January 5,1949 in Laizhou,Shandong.To improve Haiers management efficiency,Zhang Ruimin combined Chinese traditional culture and western industrial experi
40、ence.,Culture Notes,Department of College English,Culture Notes,In 1997,Zhang Ruimin was presented with the 1997 Entrepreneur Award by Asia Weekly.In 1999,Zhang Ruimin was ranked 26th among the 30 World Most Respected Business Leaders by the Financial Times.On September 6,2002,Zhang Ruimin was honor
41、ed with a Global Business Leader.,Department of College English,Language Points,1.household:adj.of,relating to,or used in a house;commonly known;familiarhousehold goods/appliances/choresCoca Cola is a household name around the world.householder/housekeeper,Department of College English,Language Poin
42、ts,pete:v.try to do or be better than someone else They found themselves competing with foreign companies for a share of the market.I had to compete against 19 other people for the petition,competitor,competitive,Department of College English,Language Points,3.target:v.something aimed or fired atThe
43、 hunters target was a wild animal.It is hoped that civilians will not be targeted during the war.Most ads target(=are directed at/aimed at)a specific area of the market.,Department of College English,Language Points,4.campaign:n.an operation or series of operations energetically pursued to accomplis
44、h a purpose One of the most famous advertising campaigns in the history was for Michael Jordan.a candidates political campaigna campaign to stop people from smoking,Department of College English,Language Points,5.feature:v.to advertise sth.more than usual;to have or include as a prominent part or ch
45、aracteristic This weeks broadcast features a report on victims of domestic violence.由大明星主演的影片a film featuring famous actors,Translate,Department of College English,Language Points,6.exceptional:adj.unusually good;unusual and likely not to happen often He treated his employees with exceptional kindne
46、ss.（这个案子是个例外）_;Ive never seen anything like it before.,This is an exceptional case,Department of College English,Language Points,parable:adj.equivalent;similar;that can be comparedThe girls are of comparable(=similar)ages.Our house is hardly comparable with yours.(火可以和太阳相比)_ _;both give light and he
47、at.,A fire is comparable with the sun,Department of College English,Language Points,8.dominate:v.to have or exercise control or power(over)It was obvious that her husband completely dominated her.The industry is dominated by five multinational companies.You shouldnt allow your job to dominate your l
48、ife like that.,Department of College English,Language Points,9.mainstream:n.the way of life or set of beliefs accepted by most peopleThe candidates speech represented the mainstream thinking on economic policy.Hollywood movies are usually considered mainstream and of course worth watching.,Departmen
49、t of College English,Language Points,mainboard mainbody mainlandmainlinemainsailmainstay,main-the chief or largest part,Department of College English,Language Points,10.open up to:to make available or accessible toEinsteins theory opened up a whole new world to us.Charity schools will open up educat
50、ion opportunities to more poor children.,Department of College English,Language Points,11.revenue:n.money that a government or company receives regularlyTotal revenue for the year was estimated at￥68,730 million.Taxes provide most of the governments revenue.,Department of College English,Difficult S
