《2023年印度游客和旅游生态系统报告.docx》由会员分享，可在线阅读，更多相关《2023年印度游客和旅游生态系统报告.docx（70页珍藏版）》请在三一办公上搜索。
1、CONTENTSIntroduction01Executivesummary02Readytotravel07ThediscerningIndiantraveller12Expandinghorizons,embracingIndiaandtheworld20Therapidlystrengtheningtravelecosystem27Atraibblazingtravelindustry41IntroductionIamthrilledtopresenttheBHowIndiaTravels2023report:yetanothersignificantmilestoneinourrele
2、ntlesspursuitofunderstandingtheever-changingbehavioursandpreferencesOftravellersaroundtheworld.ThisisIndiasmomenttoshine-thecountryisataninflectionpointwithleadingmacroeconomicindicatorsandenablerscomingtogetherpositivelytofacilitateit.lndiacontinuestogrowatarapidpace,withsignificantinvestmentsmadei
3、nmanufacturingandServicesJnfrastructureandlastmileconnectivityimprovingrapidly.lndiahasdemonstrateddigitaladoptionacrosspaymentsandcontentconsumption.Outofthe800-850millionpeoplewithinternetaccess,approximately300-350millionaredigitalpaymentusers,whileroughly165millionengageine-retailtransactionsfor
4、productsandservices.Thisphenomenonhasgivenrisetotwocriticalcohorts,usersfromTier2and3citiesandtheGenZdemographics.ThisresearchholdsimmenseimportanceasitdelvesintothediverseIndiantravellandscape-aregionthathasemergedasapowerhouseinthetravelsector,captivatingmillionsOftravellerswithitsmyriadcultures,b
5、reathtakinglandscapesandrichhistory.Indiahasremainedresilientamidstprevailingmacroeconomicrealities.DespitecomplexglobalChalIengesJncIudinginflation,geopoliticalinstability,climatechangeandsupplychaindisruptions,ourrecentTravelConfidenceIndexresearchuncoveredastrikingparadox:aremarkable86%oflndiantr
6、avellersmaintainunwaveringoptimismfortheirfuturetravelplansinthenext12months,whileoverhalf(61%)havenointentionofpostponingtheirtravelplans.Thisunwaveringspiritofadventureanddesiretocreatelastingmemoriesthroughtravelseemtooutweighanyfinancialconcerns,reinforcingIndiasresilienceanditspositionasadrivin
7、gforceintheglobaltravelecosystem.AtB,ourmissionistomakeiteasierforeveryonetoexperiencetheworld.WeunderstandtheimportanceOfadaptingtotheeconomicclimatewhileempoweringtravellerstoexploreandexperiencethewondersoftravel.In2023,wecontinuetoofferthewidestchoice,excellentvalueandaseamlessbookingexperiencef
8、ortravellersacrosstheglobe.BprovidesSimpIe1Convenientandcost-effectiveoptionsfortravellerstoembarkontheirjourneys,searchandbooktheirperfectstays,evenamidsteconomicuncertainties.HowIndiaTravels2023providesinvaluableinsightsintotheevolvingnatureoftheIndiantravellerandthefactorsthataredrivingthisgrowth
9、.Iinviteyoutoimmerseyourselfinthisreporttothoroughlyexplore,understandandunpackthevibrantopportunitiesofferedbytheIndiantravelecosystem.SantoshKumarCountryManagerIndia,SriLanka,Maldives&lndonesiaBExecutiveSummaryIndiantravellersarebackinaction,eagerlymovingpasttheIocked-downdaysofthepandemicinaquest
10、fornewdestinations,uniqueandimmersiveexperiences,andconvenient,attractivepackages.Withastrongeconomy,agrowingmiddleclassandtravel-lovingyouthdrivingmoretourismrevenueinIndiathaneverbefore,travelexpenditureacrossdomesticandforeigntripsisprojectedtogrowfromUSD150billionin2019toUSD410billionbytheendoft
11、hedecade.!Thenumberofaggregatetripsisexpectedtoincreasefrom2.3billionin2019toaround5billionin2030.?Thisreportexploresthetraveltrendsthatwebelieveareheretostay,andwhattheycouldmeanfortheindustry.Theinsightsdrawonconversationswithindustryleaders,datafromB,andothersources.ThekeenIndiantravellerIndiantr
12、avellerstodayarereadytogo,excitedaboutnovelty,andwilingtoseenewer,offbeatplaces.Theyhavegrownmorediscerningandexperimentalinwhattheywantfromatrip.TheyareW川ingtotryunique,authentic,andimmersiveexperiences,ofteninspiredbysocialmediaplatforms-wheretheygetnewideasandplantheirtrips.Theyseekcompanionshipo
13、versolotravel.Sustainabletravelmatterstothem,butitisyettobeseenasaguidingfactorAndwheredotheywanttogo?WhilebigmetropoliseslikeDelhiandMumbairemaintopdestinations,Tier2and3citieslikeVaranasi,CoimbatoreandKochi,aregainingpopularity.AcrossIndiancities,theMinistryofTourismisshapingaholistictourismpropos
14、itionthathassustainabletourism3atthecorethroughitsSwadeshDarshan2.0Scheme.4Foreigntravelisalsowithinreachwithcompetitivetourpackages,easierbookingsandvisaaccess,withIndonesia5VietnamandNepalemergingastopdestinations.5Locationsthattraditionallycateredtothewell-to-dotourist,suchasDubai,aretryingtoattr
15、actmoretouristsegments.Theecosystemisalsoevolvinginresponse.GlobalbrandedhospitalityplayersplantoexpandinIndiasTier2and3cities.Attractedbytheopportunity,microentrepreneursareemerginginthisspace.Transportoptions,too,aregrowingatatimewhenpeoplewanttotravel.Indiahasnearlydoublethenumberofairportsithadi
16、n2014.lthelast10years,overUSD200billionhasbeeninvestedintransportation,ofwhichhalfW川servetoimproveroadtransportalone.EuromonitorIndiaTourismStatistics.2022ReportiOxfordEConomics;UNlWPP2022;Euromonitor3 ReferstoResponsibleTourismwhichenmpassesallformsOftourismandseekstominimisenegativeenomic,environm
17、entalandsocialimpactaIndianTourismReport(selectionofprojectdevelopmentUnderSwadeshDarshan2.0scheme),2023Travelintermediaryaggregateddata6 WebsearchincludingbutnotlimitedtoMinistryofCivilAviation1PRSIndialMinistryofRoadTransportandHighwaysTowardsatrail-blazingtravelindustryTheseareexcitingtimesforthe
18、travelindustry.Asitseekstotaptheopportunitiespresentedbytraveltrendsandpreferences,Indiastravelindustrycouldfocusonfiveimportantthemes.APublic-privatecollaborationnecosystemwherepublicandprivateentitiesworktogethercouldnotonlypackageandpromotedestinationscreatively,butalsoemergetobeagileandresponsiv
19、etothegrowingneedsoftheIndiantravellerforvarietyandconvenience.B.Goingsmalltowinbig:Travelmpaniesuldzoomin,fromamacroviewofonekindOftravellertodevelopamoremicro,nuancedunderstandingoftheircustomers.Seeingthemasmicrosegmentscouldhelpcraftpersonalisedexperiencesratherthancookie-cutterofferings,withrel
20、evantmessagingfordigitally-enabledtravellerswhoplanlast-minuteandtakeseveraltripsinayear.QMeetingdesidemands:WithmorePeOPlechoosinginternationalholidays,tailor-madeexperiencesthatoffervegetarianmealoptionsforexample)andeasierconnectivitybecomegreatlyrelevant.TheIndiantravelecosystemcouldgrowitsprese
21、nceinpopularinternationaldestinationstotapintothedemandsofndianstravellingabroad.0.Digitaldifferentiation:Personalisationreliesontechnologyadoptiontomaximisevalueandexcitediversesegments.Smartpricing,revenuemanagementsystems,anddigitisedfunctionscouldlikelybecriticaldifferentiatorsforsuccess.E.Keepi
22、ngitgreenwithsustainabletourism?:Sustainabletourismisperceivedascostly.ltis,however,emergingasaConceptforthesociallyaware,youngertravellerwholooksateco-friendlyandinclusiveholidayexperiences.UnderstandingtheIndiantravellercanhelpIndia1StraveIecosystemtoevolveinsyncwithemergingdemandsandpreferences,c
23、reatingavibranttourismlandscapeintheyearsahead.7 SustainabletourismtakesfullacuntoftsCurentandIutureecOnomiC,socialandenvironmentalimpactaddressingIheneedsofvisitors,theindustry,theenvironmentandhostmmunitiesIts lndiavs decadeUSD410 billion；USD 150 billion)201942030P,Fastest COVID-19recovery across
24、Asia PacificLargestglobalspender2030P4hLargest global spenderExpected fastest growing travel expenditure,amongsttop 101.Euromonitor2.lndiaTourismStatistics,2022Report3.lndiaTourismStatistics2022ReportOxfordEconomicsiUNWPP2022;EUromOnitOrItsIndiasdecade1,600aircraft659aircraftHighestaircraftordersglo
25、ballyinoneyear145K1.odgingoutlets!I.290K1.odgingoutlets2Xincrease2030P4.CirimFleetsAnalyser;2030projectionsrangingfrom1,500to1.7005.ReutersartidepubishedonJune2023Recordplaneordersraisethestakeslhdiasaviationboom6.ONDCreportonDemocrataingdigitalcommerceIhdia1May2023OnlineTravelAgencies(OTAs)growing4
26、timesfasterthanonlinedirectandofflineintermediaries0Ready好，tTRAVELIndianslovetotravel.COVID-195andIndiansaretravellingIndiantravelhasbouncedbackpostthanever3forworkaswellasleisure.IndiaandtheworldPreCC)VlD-19,Indianswerethesixthlargesttravelspendersintheworldwithtourismcontriutingtoaround5%ofoverall
27、GDP.AspertheWorldTravelandTourismCouncil(WTTC),thetravelandtourismindustry/scontriutiontolndiazsoverallGDPwas6.8%in20198,whichincludesindirectandinducedimpacts.Top10countriesbytravelexpenditure,domesticandoutboundin2019/USDbillion0Travelexpenditure()TravelexpenditureasofGDPUSAO L 048 5%BrazilIndiaMe
28、xicoJapanUKChinaGermany)C 186FranceO 170277 G% )）。Australia123 (4%)153153145G%)9%5%12%GK)0 103 G%)1.Euromonitor；WorldBankCOVID-19suppressedthegioaltravelIndustrythrough2020and2021,trecoveryecameimminentin2022.Duetoprolongedtravelrestrictions,especiallyinChina,JapanandSouthEastAsia,tourisminAsiaremai
29、nedmutedthrough2022.Indialedthewayontourismexpenditurerecoveryin2022yreaching78%of2019levels,vis-a-vis52%forAsia9.PostCOVID-gzIndiaisexpectedtosurpassearliermomentuminthetravelindustry,possiIyoccupyingthe#1positionamongstthetopmarketswith10-12%growth9intotaltravelexpenditurefrom2023to2027.WorldTrave
30、l&TourismCouncil(WTTC)9EuromonitorOutbound trips XX Number of trips in million2,30020191.India Tourism StaUSIiCS,2022 Report;Oxford economics;UNWPP 202210 IndiaTourisni Statistics2022 Report;Oxford E8omics;UNWPP 2022;EUromOnitorIndias travel and tourism expenditure is expected to surge over 2.5X fro
31、m USD 150 billion in 2019 to USD 410 billion in 2030.While outbound trips acunt for-1%oftotal trips,they contribute to25%ofthe total expenditure,which is on track to increase to35%in the coming decade.J Domestic tripsWhattoexpectinthecomingdecadeIndiansembarkedon2.3billiontripsin2019,andthisnumberha
32、sbeensteadilyincreasing.Itisprojectedthatthistrendmaycontinue,resultingina2Xgrowth,reachingastaggering5billiontripsby203010.2030PNumberoftripstakenbyIndians,domestic&outbound,millionTravelexpenditurebyIndians,domestic&outbound,USDbillionI.EuromonitorOneoftheprimarydriversofthisstronggrowthistherisin
33、gmiddle-incomepopulation.ThereisanexpectedshiftinIndiasincomepyramid,markedby6XgrowthinhouseholdsearningUSD35,000annuallyby2030.No.of households in millionRiseinhouseholdinmelevels*2020householdsbyincomedistribution,USD2030Phouseholdsbvincomedistribution,USDHousehohMorethan35k10-35K5-1OK0-5K1.Enomis
34、tInlds:260millionI.Households:295millionk)1%2than35k10-35K5-1OK0-5Kb-O5%063%1335164U14)040%045%105106U41Tbk-O5%11812IIelligenceUnitIThe discerningINDIANTRAVELLERUnstoppabletravellersAround29%oflndiantravellerstravelledformorethan25daysin2022forIeisure1Whichisthehighestcomparedtootherlargemarkets.Tra
35、vellerswhoclaimedtheyspentmorethan25daysonaverageforleisuretravelacrossgeographiesin2022,1%respondents029%,China025%AUStraIiaFranceGermanyUSA024%O23%=023%Brazil-=e15%Mexico=08%a*O4%TrendsSurvey2023targetedindividualsaged18to54whobookedleisuretravelin2022andareplanningtotravelforleisurein2023.Thesere
36、spondentsareactivelyinvolvedintraveldecisionsfortheupcomingyear.Indiantravellerstookaroundthreetripsonaveragein2022.Theyareincreasinglyseekingvariedleisureexperiences.Onlinetravelagenciesareworkingtowardspersonalisedoffers,optimisedlandingpagesandtriggeringrelevantproductrecommendations.IncludesUsA1
37、Mexico1BraziLAustraIia1France1UK1GermanyChinaJapanThetrendisexpectedtoContinuejlndiantravellersaretakingmultiplesmalltripsayearascomparedto1-2tripsseenearlier.-JatinKhanna,ChiefExecutiveOfficer1SarovarPorticoHotels&ResortsShortandsweetTheaveragetripplanningwindowforanIndiantravellerhasbeenaround30da
38、ysin2023,amuchshorterdurationthaninothermarkets.Averagetravelplanningwindowacrossgeographiesin2023,daysIndia二O29JapanC57阵IJSAQFrance1戾UKWAUStraliaGermany-063=75=O90=O90=O931.BTravellerTrendsSurvey,2023(n=2,000India,=42,OOOGlobal)Theshortbookingwindowcreatesopportunityforthetravelecosystemtopresenttr
39、avellerswithuniquereal-timeproducts,suchaslast-minuteofferingsandloyaltyprograms,toattractrepeatvisits.IngoodcompanyGlobally1Ihehighestpreferenceistotravelwithapartner,spouseorfamily.lndiantravellersstandoutwiththeirpreferencefortravellingwithfriends,whichhasremainedconsistentin2023.Rankoftop5prefer
40、redpartnersforleisuretravelin2022acrossgeographiesTop3choicesPreferred partnerIndiaUSAGermanyChinaAustraliaJapanWith a partner or spouse11I112With a group of friends255345With a friend344554With a nuclear family (e.g.,parents and children)432221Solo traveller5234331 .B Traveller Trends Survey,2023 (
41、n=2,000 lndia,n=421000 Global)Groupbasedtraveloptionscateringtovariedinterestsarethekeytodeliveringsuperiortravelexperience.“Iwanttogothere,-TheimpactofV54%ofIndiantravellersadmitthattheirchoiceofdestinationisinfluencedbytheirfavouritemovies,shows,orstars.Only2%claimednoinfluence.Triptypepreferredin
42、2023basedonTVshowormovie,1%respondentsTraveltoadestinationinashowormovie54TryfoodOrCUiSineISaWOnaShOWOrmovie53EXDerienCetheCiJbJrefromaShoWOrmovie-O51%TraVeltoaspecieIandmarkfromaShoWOrmovieO50%GotoarestaurantfromashowormovieO48%PartiCiPateinanactivhyfeaturedinaShOWOrmovie040%MeetafamousCelebritYfro
43、maShOWOrmovie-O三StaVatanaccommodationfromaShOWOrITloVie-O39%StayatthehomeOfaCelebrity033%Noneo2%1.BTravellerTrendsSurvey,2023(n-2,OOOlndia,n三42,000Global)Indianmoviesfueledthetravelchoicesoftravellersacrossthespectrum.TheIndiantravellersloveforSwitzerlandstemsfromseeingitssceniclandscapesinIndianmov
44、ies.Partnershipswithtrendingcelebritiescanhelpcreateawarenessfordestinations.Forinstance1SwitzerlandpartneredwithanIndianOlympicgoldmedallistforaFriendshipambassadorcampaign,andDubaipartneredwithaleadingIndianmoviestarshowingtheBestdayofhislife!?STourismWebsitespresssearchIndiantravellersarefoodies4
45、4%choseculinaryexperienceasIhetopfeaturewhenplanningleisuretripsin2023Cdchoserestaurantandroom(JjserviceasimportantfeaturesforanenjoyablestayTop5activitiesforleisuretravelin2023,1%respondentsAfoodexperience44%VisitaviewingpointtogetgreatviewsofthedestinationAdayofshoppingAsightseeingtourAmuseumorgallery-O39%034%034%1.BTravellerTrendsSurvey,2023(n-2,000India,n-42,OOOGlobal)OutbounddestinationshavethechancetopromotebothlocalandIndianculinaryoptions.WhileIndianfoodoptionsprovidetravellerswithatasteofho
