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1、超蓬勃：优步之战第一季第1集你想去优步工作SoyouwanttoworkforUber.我有个问题问你Ihaveonequestionforyou.你是个混♥蛋♥吗Areyouanasshole?抱歉稍等有问题吗Sorry,onesec.Yougotathing?昆廷有问题对据说跟安全问题有关Quentinhasathing,yeah.Addressesthesafetyissue.拉倒吧没时间管安全问题了Fuckthat.Wedonthavetimeforsafetybullshit.全国各地的计程车委员会Wegottaxicommissionsacrossthe
2、land都想从我们嘴里抢肉tryingtochipourbeef.记者们都在想从我们这里挖料Wegotjournaliststryingtoinfiltrateourshit还有我们需要处理Wegot-Wegotpassengersafetyissues乘客安全问题-格雷夫斯thatweneedtoaddress-Graves,here,用我妈的话来说一个大奇葩iswhatmymomwouldcallapieceofwork.这人回应了我一时兴起ThisguyansweredatweetthatIsentonawhim发的寻找杀手的推文lookingforakiller.我让他当了执行总裁二分
3、钟之后1madehimCEO.foraboutthreeminutes,我意识到这是个真的公♥司♥untilIrealizedthiswasarealcompany.然后我接手做总裁的工作ThenItookthejob.现在他就东摸西墙弄点有的没的Andnowhedoesthisandthat,someimportantthings.显然他现在是我们的新安全主管了Apparentlyhesournewsafetyczar.安全哥们你知道每天咱们要跑出来多少单吗Safety?Dude,youknowhowmanyridesweredoingeveryday.上百万单啊
4、It,soveramillion.不管我们怎么审查这些该死的司机Nomatterhowwevetthesefuckingdrivers,总是会有人早上起床气不顺there,sgonnabeaguywhohadabadmorning,饥渴了忘了打飞机hegothorny,heforgottojerkOff然后对乘客下手了hemakesapassatapassenger.怎久就成我的错了Suddenlythat,smyfault?媒体把这事说的好像坐我们的车Thepressmakesitoutlikegettinginoneofourcars就好像走在1976年islikewalkingthrou
5、ghTimesSquare凌晨两点的时代广场一样不安全at2:OOinthemorningin1976.比安全重要的事情还有很多TheresmoreimportantshitthansafetyTK你会爱上我的主意的TK,youregonnalovemynuts.解决了公众对公♥司♥的看法Itsolvesthepublicperceptionproblem还能提高财务收入andaddstothebottomline.安全乘坐费TKIt,saSafeRidesFee,TK.把这词放到程序里给每次乘坐增加一美金Wedropthosewordsintheapp,addad
6、ollartoeveryride.可以制♥作♥一个Wecanmakea.比如司机培训视频什么的1.ikeadrivertrainingvideoorsomething,剩下的事就andtherestofit.我确实喜欢你的主意Idoloveyournuts.让我给你们这些太相信善良面孔的人1.etmeEnglishthisshitupforthoseofyoutoo翻译一下这些话好让你们得知真♥相♥trustingofasmilingfacetogettheactualfuckingdrift.安全乘坐费会且只会提供一个东西ThatSaf
7、eRidesFeeprovidesonethingandonethingonly,安全乘坐费用而这东西绝对不是他妈的安全的乘坐anditain,tasafemotherfiickingride.而是你们放进他们银行的钱Itsyourmoneyintheirgoddamnbankaccount.就因为伪装在程序中漂亮的字体中Justbecausetheyhideitinthefineprintofanapp不代表这不是个骗局dontmeanitaintascam.这是迈克尔艾斯纳干的事啊ThatissomeMichaelfuckingEisnershit.马特你怎么看Matwhatdoyouth
8、ink?也许有些误导用户没关系吗Itseemsmaybemisleading.Isthatokay?没关系吗当然了哥们这主意妙啊Isthatokay?Yeah,dude,itsfuckingbrilliant你知道迈克尔艾斯纳是谁吗DoyouknowthenameMichaelEisner?他是运营迪士尼的人ItstheguythatranDisney.他刚开始做的时候在主题公园停车是免费的Whenhefirststarted,parkingatthethemeparkswasfree.他在位第一年Hisfirstyearonthejob,开始向每辆车收一美金hestartscharging$
9、1percartopark,从那开始不断不断的涨价goesupandupandupfromthere.人们都抓狂了Peoplefreakthefuckout.他们简直是又哭又闹Theyre,like,kickingandscreaming说这也太不美国了可他们是怎么做的呢andThisisun-American,butwhatdidtheydo?还不是继续在迪士尼停车TheykeptparkingatfuckingDisneyland因为他们想见高飞becausetheywanttoseeGoofy.他们需要带孩子去看高飞对吧1mean,theyneedtoseeGoofy.Itsforthe
10、irkids,right?我们就是高飞米妮米老鼠WeareGoofy,andMinnieandfuckingMickeyMouse是他们的合仲allrolledupintoone.一旦让他们上了我们的车Oncewegettheminourcar,我们下次想收多少就收多少钱wecanchargewhateverwewanttothenexttime.安全乘坐费的事给你开绿灯YouhavethegreenlightontheSafeRidesFee.哥们这几个字放在一起Dude,thatishundredsofmillionsofdollars,可是上亿美金啊thosethreewordstoge
11、ther.干得漂亮Nicework.你还没回答我之前的问题Youdidntanswermyquestionfrombefore.你是个混♥蛋♥吗Areyouanasshole?我只是我熟悉你脸上的表情Ijust.Iknowthatlookonyourface.你是在想我知道我应该说什么Yourelike,IthinkIknowwhatIwanttosay,可我不知道该不该说butmnotsureifIshouldsayit我熟悉那个表情知道为什么吗Irecognizethatlook.Youknowwhy?因为在这一切发生之前Becausebeforeallofth
12、is,扩张或者灭亡我脸上的表情也是这样itwasonmyfacetoo.你怎么想灰色还是Whatdoyouthink?Grayor.灰色Gray?我买♥♥的时候他们说这是炭灰色TheycalleditcharcoalwhenIboughtit我看就是灰色好吧1.ooksgraytome.-Okay.我真不认为你纠结的这三个颜色Ireallydontthinkyoucangowrongwithinthethreeshades能出什么错ofthecolorpaletteyouredebating.怎么样Howisit?怎么了What?话说你了解多少So,whatdoyo
13、uknow?关于比尔格利吗AboutBillGurley?基准线是整个硅谷最顶尖的Well,Benchmarkisoneofthetopventurecapitalfirms风投♥公♥♥司♥之-inthewholevalley.如果他们注资我们就发达了Iftheyinvestinus,weareminted.如果他们不投我们就会死的很难看了Iftheypass,thenwestinklikeroadkill.而比尔格利是决策者AndBillGurleyistheshotcaller.决策者Shotcaller.决策者他还真的就是个球员He
14、,sactuallyliterallyabailer.真是个球员1.iterallyabailer.大学时候打过球-你要跟他聊运动吗Playedincollege.-Yougonnatalksportswithhim?我觉得他可能更喜欢聊硅谷的传奇IthinkhedbemoreintohisValleyhighlightreel.你觉得呢Dontyouthink?比如易趣-对没错Uh,eBay?-Yeah,exactly.他们投了650万美金Theyputinsixandahalfmillion.现在值多少了40吗Oof.Whatsitworthnow?Four?50Fivebillion.没
15、错如果基准线注资优步出租Yeah,ifBenchmarkcomesinonUberCab,我们就-发达了你说过了weare.-Minted.Yousaid.对对你会身价大涨Yeah,yeah.-Yougetupped.他们会打开投资局面-他们是标杆Theyopenthebooks.-Made.这事必须得成Thishasgottowork.不过我不知道Idontknow,though.他看到的这个人就穿着破牛仔裤Hesjustgonnaseeaguyinhislamejeans和丑的要死的鞋andthesefuckingshoes.我不知道这是什么鞋Idontknowwhattheseshoes
16、are.他会看到你是匹暗褐色的母马Nah,hellseeyoureadun-coloredmare.啥-抬高房♥梁一书中啊What?-FromRaiseHightheRoofBeam?塞林杰别担心你以后再读Salinger.Don,tworry,youllreaditlater.我意思是你的创意才是最重要的Whatitmeansisyourideaswillmatter.不是你的衣服他会看到这点的Notyourclothes.Hellseethat.你今天晚上干什么Whatareyoudoingtonight?研究这款新抗癌药的报告Readinguponthisnewcancer
17、drug在我准备好让他们上市之前beforeIgetreadytotakeitpublic.我要好好给他展示我的态度mjustgonnathrowthisguysomuchattitude,让他没工夫注意到我的衣服hewontevenpayattentiontotheclothes.别变成低俗小说里的特拉维斯DontbetheWinstonWolfcoolversionofTravis.保持开放心态Beopen.让他看到你是脆弱的Showhimthatyourevulnerable,需要他的资金和他的保护andneedhismoneyandhisprotection.这个人很有潜力比尔-有可能
18、Thiscouldbetheone,Bill.-Couldbe.但也有很多不定数比尔1.eavesalotofroomfortheothersideofthatwager,Bill.你真这么认为吗芬东Isthatwhereyouland,Fenton?只是没他那么乐观Justalittlelessbullishthanheis.我们说的可是要给这个人付出Weretalkingaboutcommittingmillionsofdollars上百万美金和我们的名誉andourreputationalcapitalonthisguy.给他的产品非常棒的产品Tohisproduct.Anditisag
19、reatproduct.是优步出租是不错Yep,UberCabissolid.科技公♥司♥会很有作为Techcouldreallybesomething.我们也喜欢这个板块Andwelikethisspace.可为什么不投卡布罗斯或者魔力出租ButwhynotCabulousorTaxiMagic?为什么认定这个卡拉尼克就是天选之子呢HowdoweknowthisKalanickguyisthechosenone?所以有正方了反方呢Sowegotpoint.Whatscounterpoint?他就是反方啊我是原始正方He,sthecounterpoint.Imade
20、theoriginalpoint.比尔这个行业里肯定会有黑♥马♥1.ook,BilLsomethingisgoingtopopinthespace.这个人的名气-你知道我的行事风格Thisguy,sreputation-Youknowhowitgoeswithme.只要特拉维斯和我能达成默契TravisandIstartcompletingeachotherssentences,well这个板块肯定会出现独角兽1.ook,aunicornwilltakeflightinthissector.肯定会有人在这上面投资收益百倍Someonewillmakeahundred
21、-Xreturnontheirinvestment.可这个特拉维斯是不是能驾驭这事的人呢ButisthisTravisguythekindofpersonwhocanrideone?我&hearts汗♥脆就像西部警♥察♥那样lljustbelikeoneofthosesheriffsintheWesterns.站在六步开外盯住他的眼睛看Standbacksixpacesandstarehimrightintheeyes.然后杀了他吗Andshoothim?基准线投资公♥司♥从不杀创始人Youknow,atBenchmarkC
22、apital,wedontshootfounders.留给红杉树去做吧WeleavethattoSequoia.他来了Hereheis.格利先生Mr.Gurley.叫我比尔就好JustBill.所有人都看了公&hearts词♥的数据Everybodysgotthenumbersonthecompany,我就不多问你这些问题了somnotgonnagrillyouonthat.那我算白记了Allthatstudyingfornothing.不过我确实想了解一下你会在ButIdowanttounderstandhowitisthatyouseeyourself执行总裁这个位置上如何成
23、长growingintotheroleofCEO.不是所有的创始人都能做到这一点Noteveryfoundercan.在高中毕业的那一天Firstdayoutofhighschool,勒布朗詹姆斯跟锐步开了个会LeBronJameshadameetingatReebok.他坐公交车去的因为他只坐的起公交Hetookthebusthere.It,sallhecouldafford.他坐在世界最长的会议桌前Andhewassittingatthelongest执行总裁在另一边conferencetableintheworldwiththeCEO.他们一边聊着勒布朗注意到Andtheyretalki
24、ng,andLeBronnotices,执行总裁开始写字oh,theCEOsstartingtowritesomething.然后总裁站了起来AndthentheCEOgetsup绕过长长的桌子andhewalksthelengthofthiswholetable,把一张一千万美元的支票放在他面前andhedropsacheckinfrontofhimfor$10million.当时只有他们两个人在场Now,it,sonlythetwooftheminthere,而且勒布朗只有十八岁and,uh,LeBronsonly18.从他后来讲述来看他差点就接受了支票对吧Andthewayhetells
25、it,healmosttookthecheck,right?他几乎要哭出来了Healmoststartedcrying.他此生一直为之努力的一切Itwaseverythingheeverworkedforinhislife突然就出现在了他面前justsuddenlymademanifestinfrontofhim.可他没有接受Buthedidnt.他站起来走了出去Hestoodupandhewalkedout.很有勇气Strongmove.没错这个男人明白他的价值Yeah,themanunderstoodhisvalue,right?最终他跟他最想去的地方Andeventually,hesig
26、nedformuchmore签了更大的合约耐克withtheplacehewantedtobe:Nike.不过最开始他还得坐几次公交车Butfirst,hehadtoridethebusafewmoretimes才能后来买♥♥宾利togettotheBentleysandthePJs.可你没走出去Butyourenotwalkingout.没有No.因为你不是一般的投资人BecauseyourenotjustsomeVC.你就是耐克YoureNike.我很清楚AndIknowit.也许今天晚上我们没有说服彼此Youknow,maybewedontselleachot
27、hertonight.就Just就聊聊天吧Wejusttalkabit.如果我试图说服你你已经把钱包掏出来了IfIweresellingyou,youdhaveyourwalletout.不我是No,m.m我来就是抱着沟通的态度mhereinthespiritofconnection.因此我想告诉你Andinthatspirit,lltellyou,我相信我并未完全发挥我的领导潜力IbelieveIhaveunderachievedinmypotentialasaleader.如果我有像你这样的导师ButifIhadamentor,likeyou.那我的前途将无可限♥量&hear
28、ts;thereisnolimittowherethisthingcouldgo.你觉得你旗下的司机Howdoyouthinkyourdriverswoulddescribe会怎么理解他们和公♥司♥的关系theirrelationshipwiththecompany?这个我们做得很成功我们的司机Therewe,vedoneitright.Ourdrivers.是你的军队我正打算这样说Areyourarmy.-ThatswhatIwasgonnasay.我们的军队我相信吃得饱的军队Ourarmy.AndIbelieveanarmywithafullbelly.才是能打
29、胜仗的军队是的Isanarmythatcanwin.Yes.是的而且这部分Yes,sir,andthatpart,不光是自我满足it,snotjustself-servingeither.对我而言这部分是所有事情的动力Itsabigpartofthewholemotivationforme.我真的认为这个服务会带来真正价值Ireallybelievethisservicecanbeatruevalue,可以为很多人带来益处canbesogoodforsomanypeople,各种各样的人somanygroupsofpeople.从最开始Eversincetheverybeginning,从我刚
30、有这个念头开始fromthefirsttimeIhadtheidea.是Well,from是我和加勒特坎普有了这个念头um,fromwhenGarrettCampandIhadtheidea.是嘛Ibet.我们那时在巴黎WewereinParis埃非尔铁塔顶上atthetopoftheEiffelTower.我记得这个念头忽然冒了出来AndIrememberitjustcametomeinaburst.我看到了颠覆出租车行业Isawawaytoupendthewageslavery奴隶工资制的办法ofthetaxibusiness.让整个行业民♥主♥化Youknow
31、,todemocratizetheentireindustry为那些辛勤工作的司机forthegoodofthosehardworkingdrivers乘客谋福利aswellasforthepassengers.站在上面我看到了这一切Isawitallfromabove.一种全新的交通方式没错Anewformoftransportation,yes,但也是一种让人们按已所需赚钱的办法butalsoawayforpeopletomakeitontheirownterms.全职妈妈在孩子上学时Youknow,amomwhocanjustwork可以偷闲工作whileherkidsareatscho
32、ol,爸爸在和家人吃晚餐时oradadwhocanturnofftheapp可以关闭应用whenitstimeforfamilydinner.没错这是基本的想法So,yeah,thatsthebasicidea.是人接人的生意随叫随到It,speopledrivingpeople.Acaralwayswithinminutes.相当于自己的专属司机但只在需要时出现Aprivatechauffeur,butonlywhenyouneedit.所以成本很低Sothecostisminimal.是出租车行业的破坏者Arealdisruptorforthetaxispace.我需要一个运行系统Ijus
33、tneedanoperationstypetorunit,没人比你更合适了andtheresnoonebetterthanyou.对你的想法也许真的不错Yeah,youmight.Youmighthavesomething.但需要很多工作量才能实现Alotofworktomakethatreal,though.真的很多Alotofwork.加勒特也贡献了很多毋庸置疑AndGarrettcontributedalottoo,absolutely.你真善良还记得Well,itsgoodofyoutomakesure把他的功劳也带上thathesharesinthecredit当然了这是必须的Ofc
34、ourse,yeah.No,yougotto.对吧Right?但在那时我们更需要Butatthatpoint,itwasjustamatter找到一个天使投资人加入ofgettingtheangelinvestorsonboardand,youknow,让他们看看这个产品用户粘性有whentheysawhowstickythisproductis.不用咱们来聊聊正题Whatdoyousaywegetintotherealquestions?没问题Sure.你愿意拿着外部的资金Areyouwillingtoworkwiththeoutsidemoney?听从别人的建议吗1.istentowise
35、counsel?我一向广开言路兼听则明Iwillalwayslisten,andIlltakegoodideas.但我不可能接受别人命令ButIwillnevertakeorders.我做不到Icant.好的Good.我不下命令Idontgiveorders.很好Good.你还需要知道什么Whatelsedoyouneedtoknow?用户黏性到底如何Howstickyisit?说实话Really.只有用户用两次就会一辈子用下去Ifsomeoneridestwice,wehavethemforlife.今晚很愉快Thatssomeevening.我可能喝得太多了Imightvehadaone-
36、fewtoomany.我今晚会把车留在这里IthinkImightleavemycarheretonight.出租车Hey,taxi!别担心我正好有办法Youknow,Ihaveasolutionforthisparticularproblem.现在这个东西可以重启一切对吧Now,thesethingsrebootedeverything,right?然后And.什么你就想了几下What,youjust.?对宛如魔法Yeah,likemagic.特拉维斯Travis?真不错Verynice.你从斯克尔离职后就搬到了城里YoumovedtothecityafterScour?对那是我第一次创业Y
37、eah.Thatwasmy.Myfirststartup.点对点媒体文件共享Peer-to-peermediafilesharing.结果不好是吗Thatdidntturnout?确实No,itdidnt.都因为迈克奥维茨BecauseofMikeOvitz.你修改了那个交易Youshoppedthefuckingdeal.这个名字在我当时的圈子里如雷贯耳Intheworld1comefrom,thatnamemadetitansweak.现在真个硅谷都认识他了Now,SiliconValleygetstodealwithhim.你几个月来一直拒绝终止合同Yourefusedtoclosete
38、rmsformonths.一直说要投资但从不注入资金Yousaidyouweregonnainvest,butthemoneynevercame.我们已经入不敷出到最后Wewerebleedingout,soeventually,我不得不去找其他资金源Ihadtogolookingforothersourcesoffunding,结果你还他妈起诉我andthenyoufuckingsued?被人搞了当然要起诉Thatswhatyoudowhenyouregettingscrewed.你还说被说搞了Youregettingscrewed?你起诉了自家公♥司♥希望自家公
39、♥司♥接受你的资金Yousuedyourowncompanysoitwouldtakeyourmoney,可这笔资金你却一直不想给butitsmoneyyoudidntwanttogive.小孩永远无法理解大人的动机Achildcanneverunderstandthemotivesofaman.就像武士永远不能质疑他的主人一样Justasthesamuraicanneverquestionhislord.知道吗在日本直至今日Youknowtothisday,inJapan,如果一个打工仔搞砸工作他会说ifasalarymanscrewsupatwork,hesay
40、s,我愿剖腹谢罪Ioffertocutmybellyopen.他们勇敢承认自己的错误Theyowntheirmistakes.而不会责怪他们的上级Theydontblametheirbetters.我不是也永远不会是一个打工仔Iamnot,andIwillneverbe,asalaryman.没错Thatstrue.打工仔至少有稳定收入Salarymenatleast,uh,haveasteadyincome.对他们也有自己生活的原则而你却没有Yeah,theyalsolivebyacodewhichyoudonot.你把整个事公之于众现在谁还敢碰我们Imean,youleakedthesto
41、ry,andnownoonewilltouchus.你&hearts他♥妈&hearts滇的是-*锥穿心一击致命Youdroveafuckingstakethroughtheheartofthis.没错Thatsright.而且还会持续恶化小子Anditlljustgoonandon,boyo,直到你别无选择只能拆分出♥售♥untilyouhavenochoicebuttosellitforparts.没人能修改跟迈克奥维茨的交易NobodyshopsadealonMikeOvitz.当你回望这一切时Andwhenyoulookbackonitall,
42、你只能怪你自己youllonlyhaveyourselftoblame.你就这么让司机走了吗Yourejustgonnaletthecargo?你要怎么回家不会是要住在这儿吧Howareyougonnagethome?Yourenotsleepinghereareya,?我再叫一辆No,lljustgetanotherone.很简单Itseasy.不付钱吗那司机还干个什么劲儿Bossdoesntpay?Howdoesthatworkformorale?我全额付款了对每位乘客来讲都是丝滑的乘车体验mpaidinfull.Itsafrictionlessexperienceforeverypass
43、enger.已经录入了信♥用♥卡♥信息正常下车继续你的生活Creditcardsonfile.Youjustgetoutofthecar,getonwithyourlife.感觉就像是免费的就这么简单Itshouldfeellikeitsfree.Itsjusteasy.小费呢Tip?我们收入分配系统很科学司机不需要小费No,ourrevshareissogood,ourdriversdontneedtips.哇哦Hell.比尔我只想说Bill,Ijustwanttotellyou我再也不会因内辽Iamnotgoingtolosemycompany失去
44、公♥司♥了fromtheinsideeveragain.这你可以放心因为在基准线公♥司♥Youcanresteasy,becauseatBenchmark.对你们不解雇创始人Yeah.Youdon,tfirefounders.看看我们异口同声的样子Therewegofinishingeachotherssentences.我们真要这么做吗Soarewedoingthis?你需要我的钱是吗Youneedmymoney,right?我什么都不需要Idontneedshit.有你没你这事我都能搞定mgonnatakethisthingthewh
45、olewaywithorwithoutyou.行吧那我不奉陪了Wellthen,youdoitwithoutme.你没必要这么做Youdontneedtodothat.我了解你的为人Iseeyou.我知道没有你就没有这家公♥司♥Igettheresnocompanywithoutyou.所以你要给我投钱吗Soaboutmymoney?可以是的Iwouldlikeit,yes.我再问最后一个问题Yeah,onelastquestion.一个基本问题Threshold.整个私家车拉客的事Thiswholeprivatecabthing.从长远来看inthelongrun会被裁定合法吗itsgonnabedeclaredlegal?绝对会Betyourass.好吧刚才不是最后一个问题Allright,thatwasn,tthelastquestion.这才是Thisis:W酒店外总是有出租车的TheWalwayshascabswaitingoutside.你是不是付了钱把它们都打发走了Youpaidthemnottobearound,didntyou?
