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1、1.anaSynkovskaAPK独联体市场的农化品应用概况AGROCHEMICA1.SPRODUCTSAPP1.ICATIONINCISMARKET1.anaSynkovska,MarketingDirectorPK-INFORMPrivateandindependent,agriculturespecializedconsultingagencyFul1-circleresearchagency,primaryandsecondarymarketdata80personstaff(25peoplecall-centerand10analysts)Wearecoveringmarketsof
2、RussiaandUkraine,willtargetstudiesinKazakhstan,BelorussiaandMoldovaHead-officeinDniprocity(Ukraine),representativeofficesinKiev.RussianofficebasedinKurksWeproducebigannualBanelstudyMarketofCpPandseedsintheUkraine/RussiaOurclientsareBayer,Syngenta,BASE,August,Schelkovo,JohnDeereetc.OurpartnersareIFC,
3、WorldBank,Kynetec,P+M,MinistriesOfAgricultureetc.2ABK-Informagriconsultingfrom1996ScopeofmethodologygoWegettheinfo?MethodProjectbasedonCATlinterviewsfollowedbyCT1call-backsSampledistributionaccordingtoregions,cropsizestructureandAgroholdingmembershipDataweightingaccordingtoregions,cropsizestructurea
4、ndAgroholdingmembershipSampleEieldworkEieldworktiming:AprilSeptemberFieldcropsdataavailableon16thNovemberSpecialcropsdataavai!ableon22thSeptemberRecruitmcntcriteriaSmall-scalefarmswiththeplantedareasstartingfrom500ha;1.arge-scaleagriculturalfarms,whichareasexceed10000ha;AgriculturalholdingsTargetaud
5、ience:agronomistsandfarmmanagerswhoareresponsibleformakingdecisionsaboutthechoiceofcropprotectionproductsandseedsTherepresentativesampleincludes-1800agriculturalenterprisesinRussiaand1000inUkraine,producing:-Oilseeds(sunflower,rapeseeds,soya)-Cereals(wheat,barley,rye,oatandpeas)-Maize+Specialcrops(f
6、ruit,vegetables,potato)andSugarbeetScopeofinformationcropprotectionINFORMATIONABOUTENTERPRISESANDFARMERSINFORMATIONABOUTFIE1.DScropsoiltypepreviouscropintendedend-marketlocation(oblast)clientssalesregionstypeofenterpriseagroholdingmembershipfarmsizefarmspecialisationcropsizefarmersagefarmerseducatio
7、nsourcesofinformationpersonaladvisorsagriculturalmagazinesnewmediainternet,smartphone,ScopeofinformationcropprotectionINFORMATIONABOUTCROPPROTECTIONmanufacturersmarketsharesdistributorsmarketsharesproductsmarketsharesdoseratesperhectaretiming(BBCH)targets(weeds,diseases,pests)tank-mixesproductstechn
8、icalsegmentationactiveingredientstreatmentscostsintentiontoreusecroparea(ha)Nettoarea(ha)PASSarea(ha)Superdevelopedarea(ha)volume(It:kg)(tonnes)MEASURESvalueproducerprice(UAH,USD,EUR)valuerecommendedprice(UH,USD,EUR)valueend-userprice(UH,USD,EUR)averagenumberoftreatmentsperhaaveragecostperha(localcu
9、rrency/ha),(ha)averagedoserate(It;kg/ha)producttype/productsector(al1cropprotectionproductssectorsincluded)suppliergroupsupplierharvestyear/agriculturalseasonwhenproductwasappliedproducerawarenesspriceawarenessAnnualPanelstudyMarketofCPPandseedsintheUkraineZRussia1.Seeds2.Seedtreatments3.Trendsofcro
10、pprotectionusage(informationofal1typesofpreparationsgivenbyareas,usage,cropsandregions,aswel1asinmoneyequivalent)3.1Herbicides3.2Fungicides3.3Insecticides6PanelstudycontentsRUSSIA:GCHEMMARKETIN2016745.846.246.647.147.912.012.212.713.613.83.02.93.02.92.717.217.117.016.415.80.010.020.030.040.050.060.0
11、70.080.020132014201520162017A11kindoffarmsGrainsOi!seedsPotatoFeedcrops8Mostlyallareasofgrainsandoilseedscropsisplanedbyfarmsandagroholdings(bigagriculturalproducingcompanies).Maincropsare:wheat,barley,corn,sunflower,rapeseedsandsoya.Butthefruitsandvegetablecropsaremostlyconcentratedinpopulationshou
12、seholdings.45.445.646.146.647.512.012.212.713.613.80.60.60.70.60.516.716.616.515.915.30.010.020.030.040.050.060.070.080.020132014201520162017FarmsandagroholdingsRussia:agricropsacreagestructure925.125.326.827.727.99.09.48.98.38.02.42.72.82.93.180%81%83%83%81%20132014201520162O1711kindoffarmsWheatBar
13、leyCornshareinacreage24.925.026.627.527.78.99.28.78.27.92.42.62.72.83.080%81%82%83%81%20132014201520162017veragesizeandbigfarms(holdings)whoatbarleycornshareFromallgraincrops80%comesonwheat,barleyandcorninRussia.Itstraditionalgraincropsinthecountry.107.36.97.07.67.91.52.02.12.22.61.31.21.01.01.084%8
14、3%80%79%83%20132014201520162O1711kindoffarmssunflowerrapeseedssoyashare7.26.97.07.67.91.52.02.12.22.61.31.21.01.01.084%83%80%79%83%20132014201520162017Averageandbigfarms(holdings)sunflowersoyarapeseedsshareimportanceofoi!seedscropisincreasingduetoIheirprofitabi1ity.Mainoilseedscropsaresunflower,rape
15、seedsandsoybeanstheirshareintotaloilseedscropisover82%.Onemorequiteimportantoilseedscropislinseeds(flax).Russia:oilseedscropsarerisingWeareinterviewing1800farmsinRussiatogetthedata1136224023420220118211275711812Povolzhskiysevero-KavkazskoyZapadno-SibirskiyCentra1-ChernozyomUralskiyCentralVolgo-Viats
16、kiyEast-SiberianFarEaslKaliningradskiyNorthl2wheat64953%sunflower15513%barley13411%soybean13411%corn907%rapeseeds262%other*373%Herbicides69457%Fungicides24920%Seedtreatment18916%Insecticides665%Others*262%*Includesoats,ryeetc*includesgrowregulates,biopreparationsetc.MARKETVA1.UE:1224mlnUSDRussia:dis
17、tributionofmarketbycropsandtypesofcropprotection132%2%2%3%3%5%EluniisPumaSuper7,5GalaxyTopAkSialBalerinaEuro-1.ightningHerbicides*4%5%5%8%14%16%Bi-58NewKarateZeonBreakAktaraVDGBoreyEuphoriaInsecticitles6%7%8%10%11%13%bakusUltraAltoTurboTitulDuoFalconAltoSuperKolosaProFungicidcs5%5%5%7%9%13%ScarIet1.
18、amadorCruiserVia1TrusTTabooSelectTopSeedstreaters*IncludingselectiveandnonseIectiveherbicidesMARKETVA1.UE1224mln.USDRussia:mainbrandsofcropprotectionbytypes1413%2%2%2%3%3%11%11%13%19%20%OthersKeminovaAgroExpertGroupDoctorFarmerDupontDOWAgroBaycrSchelkovoAgrochimBASFAugustSyngenta%shareofmarketvalue9
19、2%ofmarketvalueTOP-100fthemarketplayersSYNGENTA+DOW=23%Russia:TOP-IOproducersofcropprotectionUKRAINE:CROPPROTECTIONMARKET20161515.714.814.714.414.67.78.48.48.99.21.91.91.81.81.82.22.12.01.91.80.04.08.012.016.020.024.028.020132014201520162O1711kindoffarmsgrainsoi!seedsfruitsvegfeedcrops1611.610.610.7
20、10.510.66.67.27.17.67.90.10.10.10.10.11.00.90.80.70.60.05.010.015.020.020132014201520162017AverageandbigfarmsMainpartofareasofgrainsandoilseedscropsisplantedbyaverageandbigfarms73%and86%accordingly.Buttheplantingsofvegetablecropsaremostlymadebysmallhouseholdsinvi1ageareas.Ukraine:mainagricrops,mlnha
21、176.46.16.96.26.43.23.02.82.92.54.94.74.14.34.552%51%51%49%49%20132014201520162017A11kindoffarmswheatbarleycornShareingrainarea4.94.55.44.94.91.91.81.61.61.33.93.73.23.23.556%53%54%52%51%20132014201520162017verageandbigfarmswheatbarleycornShareingrainareaMaingraincropsinUkrainearealsowheat,barleyand
22、corn.TotallytheycovermorethanhalfofUkrainiangrainareas.Ukraine:graincropsareas,mlnha185.05.35.05.95.91.00.90.70.50.81.41.82.11.82.095%94%93%93%95%20132014201520162O17A11kindoffarmssunflowerrapeseedssoybeansshare4.04.24.04.84.91.00.90.70.40.81.31.72.01.71.895%94%93%92%95%20132014201520162017verageand
23、bigfarmssunflowerrapeseedssoybeansShareMainoilseedscropsinUkrainearealsosunflower,rapeseedsandsoybeans.Sunflowerforlast4yearsisstillthemostprofitablecropforUkrainianfarmersandtheyinvestlotsofmoneyinitsplantings.Ukraine:oilseedscrops,mlnha191.31.31.31.31.40.40.40.40.50.575%75%75%74%74%201320142015201
24、62O17A11kindoffarmspotatovegetablesshareofpotato0.0180.0220.0230.0300.0300.0310.0350.0350.0390.03837%39%39%44%44%20132014201520162017verageandbigfarmspotatovegetablesshareofpotatoMainshareintotalvegetablesproductioninUkraineistraditionallypotato-about74-75%ofallvegetableareas.Butincommercialfarmspot
25、atoshareisnotthatbigabout44%.Ukraine:potatoandmainvegetables,mlnha20wheat201.734%sunflower159.827%corn111.119%soybeans67.511%barley34.66%rapeseeds10.12%potato6.41%others*2.10%Herbicides305.951%Fungicides138.123%Seedstreatments66.111%Insecticides14.13%Others*72.512%MARKETVA1.UE-597mln.USD*Includesrye
26、,oatsetc.*includesgrowstimulators,bioagentsetc.Russia:distributionofmarketbycropsandtypesofcropprotectionUkraine:distributionofmarketbycropsandtypesofcropprotection2112%9%8%6%5%4%PrimextraTZGold500SCBazagran,BASFEuro-1.ightningMaisterPowerHarnesPrimaHERBICIDES37%10%10%5%4%4%Regent20GBi-58NewConnect1
27、12,5SCFastacBiskayaNurelDINSECTICIDES25%12%11%8%7%7%AcantoPlusTanos50AbakusFalcon460ECAmistarExtra280SCRexDuoFUNGICIDES10%8%7%7%7%6%KintoDuoCruiser350FSTabooMaximX1.035FSSiciopridSelestTop312,5FSSEEDSTRETSUkraine:mainbrandsofcropprotectionforgrainsandoilseeds(bytypes)228%2%2%3%3%4%11%12%13%20%22%Oth
28、ersAdamaAristaDowAsMonsantoAugustFosAgroDupontByerBASFSyngcnta%marketshare(value)92%-TOH-100fmarketvalueSYNGENTA+DOWS=25%Ukraine:TOP-IOproducersofcropprotectionforgrainsandoilseedscrops2333%23%14%7%5%4%Zenkore1.iquideTiIusReglonSupcrZencor70WGGezaguard500FwUraganForteHERBICIDES18.19%16.84%13.36%12.0
29、5%11.70%7.54%Regent20GBiskaya240OdKoragen20Confidor200SlAktara25WgBi-58NewlNSECTlCIDES20%13%13%9%8%7%RidomilGoldRevusTop500ScAkrobatMCSheerlan500ScInfinito61ScQuadris250ScfungICIDES28.06%23.20%16.41%14.35%9.36%4.46%PreStige290FsQuadricc250ScSelcstTop312,5EmestoQuantuniContaciorMaxiDalila600SEEDSTREA
30、TMENTSUkraine:mainbrandsofcropprotectionforpotato(bytype)241%0%0%1%2%3%4%7%9%28%45%OthersKemarkMonsantoDowSTerraVitaPetersandBurgISKBioscinceDupontBASFBayerSyngenta%marketshare(value)99%-Top-10ofmarkettotalvalue!MARKETVA1.UE9,9mln.USDUkraine:TOP-IOproducersofcropprotectionforpotato251.anaSynkovska+380676342639e-mail:infoapk-inform.ruru
