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1、Strategic Marketing Success,MINI,2019-Best of the Best: MINI- Most Fun Auto Week Magazine 2019-Car of the Year Car Magazine,2019-Grand Prix Award European Car Magazine2019-Britains Best Hot Hatch Autocar Magazine,2019-North American Car of the Year Car of the Year Awards,2019-Sporting Car of the Yea
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4、eres the fact that its a MINI Cooper S, with everything that stands for in terms of image, build quality, desirability and street cred”. Autocar, Britains best hot hatch, May 2019,Exclusive,Available,Low,High,Price positioning,Brand positioning,Existing,Existing,New,New,Markets,Product/Services,Puma
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