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1、1,Unit 3 Medical Tourism Destinations,After studying this unit, you should be able to:know something about a tour guide; talk about tourism industry and different types of tourism;know the other side of Macau as a destination for medical tourism;get to know Macaus major tourism competitors;get famil
2、iar with some terms in the field of tourism.,2,Unit 3 Medical Tourism Destinations,Knowing a Tour Guide,Warm-up Tasks,3,venue n. the scene of any event or action (especially the place of a meeting) 会场，场所；体育场馆area-specific adj. used in a specific area 用于特定区域的initially adv. at the beginning 最初embed v.
3、 fix or set securely or deeply (使)嵌入；深留脑中ethic n. the principles of right and wrong that are accepted by an individual or a social group 伦理；道德规范,Words and Expressions,Terms,educational establishment 教育机构tourist guide qualification 导游资格(证书)The European Committee for Standardization 欧洲标准委员会cultural an
4、d natural heritage 文化和自然遗产European Federation of Tourist Guide Associations 欧洲的导游协会联合会,Unit 3 Medical Tourism Destinations,4, Read the following passage carefully. Fill in the blanks with phrases and expressions provided below. Make changes where necessary.,A tour guide or tourist guide provides ass
5、istance, information and cultural, historical and contemporary heritage interpretation to people on organized tours, individual clients, educational establishments, at religious and historical sites, museums and at venues of other significant interest. They normally have a recognized 1 tourist guide
6、 qualification. The European Committee for Standardization definition for “tourist guide” is: Tourist guide is the person who guides visitors in the language of their choice and interprets the 2 l heritage of an area, which person normally possessed an area-specific qualification usually issued and/
7、or recognized by 3 . In Europe, tourist guides (tour guide being initially a term primarily used in the US market) are represented by the European Federation of Tourist Guide Associations. 4 is specific to each and every country; in some cases the qualification is national, in some cases it is broke
8、n up into regions. In all cases it is embedded in the educational and training ethic of that country. The Art of Guiding is a skill; it is the skill of 5 and varying it for different audiences; it is the skill of presenting it in a simple and precise way; it is the skill of 6 to see and to understan
9、d; it is a skill which, if well performed, is invisible.,allow the visitor, cultural and natural, national or regional, select information, the appropriate authority, the tourist guiding qualification,Unit 3 Medical Tourism Destinations,5,A tour guide or tourist guide provides assistance, informatio
10、n and cultural, historical and contemporary heritage interpretation to people on organized tours, individual clients, educational establishments, at religious and historical sites, museums and at venues of other significant interest. They normally have a recognized 1 national or regional tourist gui
11、de qualification. The European Committee for Standardization definition for “tourist guide” is: Tourist guide is the person who guides visitors in the language of their choice and interprets the 2 cultural and natural heritage of an area, which person normally possessed an area-specific qualificatio
12、n usually issued and/or recognized by 3 the appropriate authority . In Europe, tourist guides (tour guide being initially a term primarily used in the US market) are represented by the European Federation of Tourist Guide Associations. 4 The tourist guiding qualification is specific to each and ever
13、y country; in some cases the qualification is national, in some cases it is broken up into regions. In all cases it is embedded in the educational and training ethic of that country. The Art of Guiding is a skill; it is the skill of 5 selecting information and varying it for different audiences; it
14、is the skill of presenting it in a simple and precise way; it is the skill of 6 allowing the visitor to see and to understand; it is a skill which, if well performed, is invisible., Check your answers. And repeat the passage sentence by sentence until you learn the details by heart.,Unit 3 Medical T
15、ourism Destinations,6, Answer the following questions according to the passage.,7. What qualifications should a tourist guide normally have?,Unit 3 Medical Tourism Destinations,7, Answer the following questions according to the passage.,7. What qualifications should a tourist guide normally have?,He
16、 or she should have a tourist guide qualification, national or regional.,Unit 3 Medical Tourism Destinations,8, Answer the following questions according to the passage.,8. Is the tourist guiding qualification general to all the countries in Europe?,Unit 3 Medical Tourism Destinations,9, Answer the f
17、ollowing questions according to the passage.,8. Is the tourist guiding qualification general to all the countries in Europe?,No, it isnt. It is specific to each and every country in Europe.,Unit 3 Medical Tourism Destinations,10,Types of Tourism,Speaking Tasks,Unit 3 Medical Tourism Destinations,11,
18、disposable adj. free or available for use 可任意处理的ecotourism n. tourism to observe wildlife or to help preserve nature 生态旅游,Words and Expressions,Terms,up market 高端市场sophisticated taste 高端的品味pro-poor tourism 扶贫旅游recession tourism 经济衰退旅游(经济衰退时期的低成本高价值的旅游形式)creative tourism 创意旅游dark tourism 黑色旅游(如：波兰的纳粹
19、奥斯威辛集中营旅游),Unit 3 Medical Tourism Destinations,12, Work in pairs. Practice the dialogue with your partner.,Types of TourismProfessor Green, a tourism expert is discussing with one of his students Li Li about the tourism industry after he has given a speech in the school lecture hall.Li Li: Thank you
20、, Professor, for your excellent speech and it is really marvelous and helpful for us!Prof. Green: Im very glad you like it and you know this is my very first time to give a speech to college students in China on the topic of tourism. It is amazing that you are very good listeners and raised various
21、interesting questions.Li Li:While you also gave us very satisfactory answers, but you see I still have some questions to ask you and want to listen to your further explanations about tourism industry!Prof. Green: Go ahead, please!Li Li:Just now you mentioned recent development in tourism and could y
22、ou possibly predict the future of it?,Unit 3 Medical Tourism Destinations,13,Prof. Green: While it is a great question! As for me I think there has been an up market trend in the tourism over the last few decades, especially in Europe, where international travel for short breaks is common. Tourists
23、have high levels of disposable income and considerable leisure time, are well educated, and have sophisticated tastes. There is now a demand for better quality products.Li Li:So can we say the quality of tourism product will play a very important role in the future tourism market?Prof. Green: Absolu
24、tely right!Li Li:Could you give me some further explanations about the tourism product and does it have very close relationship with the types of tourism?Prof. Green: It seems so, because it is really difficult to define a certain kind of tourism product, and you know we have to realize there are di
25、fferent kinds of groups of tourists.Li Li:I know, another question if related with my previous question. How many kinds of new tourism are very popular and attracting?,Unit 3 Medical Tourism Destinations,14,Prof. Green: You know “There are a thousand Hamlets in a thousand peoples eyes”. In fact ther
26、e are a few types of tourism attracting peoples much attention in recent years in European countries, like Ecotourism, Pro-poor tourism, Recession tourism, Creative tourism and Dark tourism, etc. So tourism in the future will be more and more various.Li Li:Its amazing and interesting! Ok, thank you
27、very much for accepting my interview!,Unit 3 Medical Tourism Destinations,15, Repeat the dialogue and decide whether the statements are true or false. If it is true, put “T” in the space provided or “F” if it is false._ 9. This is the first time for Prof. Green to come to China and to give a speech
28、to college students on the topic of tourism._ 10. There is a demand for better quality products since tourists have high levels of disposable income and considerable leisure time, they are well educated, and have sophisticated tastes. _ 11. Tourism in the future will be more and more various, like E
29、cotourism, Pro-poor tourism, Recession tourism, Creative tourism and Dark tourism, etc.,Unit 3 Medical Tourism Destinations,16, Repeat the dialogue and decide whether the statements are true or false. If it is true, put “T” in the space provided or “F” if it is false._F_ 9. This is the first time fo
30、r Prof. Green to come to China and to give a speech to college students on the topic of tourism._ 10. There is a demand for better quality products since tourists have high levels of disposable income and considerable leisure time, they are well educated, and have sophisticated tastes. _ 11. Tourism
31、 in the future will be more and more various, like Ecotourism, Pro-poor tourism, Recession tourism, Creative tourism and Dark tourism, etc.,Unit 3 Medical Tourism Destinations,17, Repeat the dialogue and decide whether the statements are true or false. If it is true, put “T” in the space provided or
32、 “F” if it is false._F_ 9. This is the first time for Prof. Green to come to China and to give a speech to college students on the topic of tourism._T_ 10. There is a demand for better quality products since tourists have high levels of disposable income and considerable leisure time, they are well
33、educated, and have sophisticated tastes. _ 11. Tourism in the future will be more and more various, like Ecotourism, Pro-poor tourism, Recession tourism, Creative tourism and Dark tourism, etc.,Unit 3 Medical Tourism Destinations,18, Repeat the dialogue and decide whether the statements are true or
34、false. If it is true, put “T” in the space provided or “F” if it is false._F_ 9. This is the first time for Prof. Green to come to China and to give a speech to college students on the topic of tourism._T_ 10. There is a demand for better quality products since tourists have high levels of disposabl
35、e income and considerable leisure time, they are well educated, and have sophisticated tastes. _T_ 11. Tourism in the future will be more and more various, like Ecotourism, Pro-poor tourism, Recession tourism, Creative tourism and Dark tourism, etc.,Unit 3 Medical Tourism Destinations,19, Work with
36、your partner to create your own dialogue.,Unit 3 Medical Tourism Destinations,20,Macau: A Destination for Medical Tourism,Reading Passage A,Unit 3 Medical Tourism Destinations,21,1 Not so long ago Macau was a small city with a weak international image and then in 2002 its gaming industry1 was libera
37、lised from a 60-year monopoly. From then until the international financial crisis broke in 20092, the city experienced an increase of more than 150% in Gross Domestic Product (GDP) per capita with tourism and gaming leading this growth. By 2006 its gambling revenue had surpassed that of Las Vegas, m
38、aking Macau one of the worlds richest economies by 2007. Today, Macau is widely seen as a casino city, the Las Vegas of the Far East. However, this positioning does not tell the full story of a city which also boasts UNESCO heritage status, whose MICE (meetings, incentives, conferences and events) i
39、ndustry is rapidly developing and which has a unique and appealing cultural blend of East and West. Macau is much more than simply a casino city and having recently become one of the players in international tourism, the government of Macau is strongly promoting the diversification of its core indus
40、tries, so as to ensure long-term sustainable growth.,Unit 3 Medical Tourism Destinations,22,1 gaming industry 博彩业 博彩业也就是投注社会福利彩票、各种体育彩票、地方发展彩票等的经济活动。也被称作专门靠博彩来维持增加收入的个人、机构的一种行业。和我们所说的赌博是一种性质。 在我国澳门，博彩业在经济中扮演着重要的角色。博彩业在澳门历史悠久，早在1847年，澳门便颁布法令宣布赌博合法化。澳门向有“赌埠”之称，博彩业在澳门历史悠久，已有150多年历史。liberalise v. = (美)l
41、iberalize. become more liberal 放宽；(使)自由化monopoly n. possession of sth. which is not shared by others 垄断；独占2the international financial crisis broke in 2009 2009年环球金融危机爆发 2007年2009年环球金融危机，又称金融海啸、信用危机及华尔街海啸等，是一场在2007年8月9日开始浮现的金融危机。自次级房屋贷款危机爆发后，投资者开始对按揭证券的价值失去信心，引发流动性危机。即使多国中央银行多次向金融市场注入巨额资金，也无法阻止这场金融危
42、机的爆发。直到2008年，这场金融危机开始失控，并导致多间相当大型的金融机构倒闭或被政府接管。surpass vt. be better than; exceed 超越；胜过casino n. a public building for gambling and entertainment 娱乐场；赌场positioning n. the act of putting something in a certain place 配置；定位。动词position的现在分词,Unit 3 Medical Tourism Destinations,23,heritage n. any attribut
43、e or immaterial possession that is inherited from ancestors 遗产core industry 核心工业sustainable adj. capable of being maintained 可持续的；能维持的,Unit 3 Medical Tourism Destinations,24,The Medical Tourism Context2 Medical tourism has emerged as a newly identified form of special interest tourism in recent deca
44、des, although there is no consensus on its definition and commentators use the terms medical tourism and health tourism interchangeably. Clearly, we can say that medical tourism involves people traveling to a place outside their usual place of residence for medical or health care services or treatme
45、nt. And, in fact, long before academics discussed the emergence of medical tourism, people (particularly wealthy ones) were accustomed to travel for advanced medical services particularly to more economically developed countries (MEDCs).,Unit 3 Medical Tourism Destinations,25,identified adj. having
46、the individual characteristics known or established 经鉴定的。动词identify的过去分词special interest tourism 特殊兴趣旅游commentator n. an expert who gives an opinion on something 评论员；解说员medical tourism and health tourism 医疗旅游和健康旅游interchangeably adv. in a replacing or changing manner可交换地,Unit 3 Medical Tourism Desti
47、nations,26,3 During recent years, a new list of medical tourism destinations has emerged, including Argentina, Brazil, Cost Rica, Philippines, India, Thailand, Korea, and South Africa, just to name a few. Most of the hospitals in such places have received accreditation from either the Joint Commissi
48、on International (JCI), which has helped to improve their professional reputation as well as their trustworthiness for consumers. Moreover, most of these places have packaged their medical services with tourism, prominent examples being Thailand and South Africa, with the former having developed hos
49、pital resorts and the later medical safaris. It seems that medical tourism holds much development potential, particularly for less economically developed countries. Indeed, the Asia region is predicted to see a double digit annual growth rate in its medical tourism industry between 2009 and 2012 and
50、 research by RNCOS Industry Research Solutions expects medical tourism income in the region to exceed US$5 billion by 2012.,Unit 3 Medical Tourism Destinations,27,accreditation n. the act of granting credit or recognition 认证；委派Joint Commission International 国际医院认证trustworthiness n. the trait of dese
