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1、M4U1 Reading,Advertisements,M4U1 ReadingAdvertisements,1.Learn two main types of advertisements and their similarities and differences.2.Form proper attitudes to advertisements.3.To master the reading strategy for expository writing.,Learning Aims,Learning Aims,Guess game,1.Just do it.,2.Ask for mor
2、e.,What do these slogans advertise for?,Guess game1.Just do it. 2.As,3.The taste is great.,4.Anything is possible.,5.Obey your thirst ！,3.The taste is great.4.Anyth,What do these ads have in common?,They are all Commercial Ads.,What do these ads have in comm,Enjoy some other pictures,Enjoy some othe
3、r pictures,What similarities do these ads have?,They are all PSAs(Public service ads).,What similarities do these ads,Fast-reading,1 What do ads encourage people to do?2 What does PSA stand for?3 What are PSAs meant to do?,To buy a product or service or believe in an idea.,Public service advertiseme
4、nt.,To educate people about health, safety orany other problem which affects public welfare.,Fast-reading1 What do ads enco,1.The taste is great. 2.Knowledge changes life.3.Enjoy your music, enjoy your Sony!4.Yes to life, no to drugs.5.Good to the last drop.,Which do they belong to, CAs or PSAs?,CA,
5、PSA,CA,CA,PSA,1.The taste is great. Which do,Listening,Listen to the vedio and finish some exercises. Reading.mp3,Listening Listen to the vedi,Para 1,Para 2,Para 3,Para 4,Para 5,What is an ad?,Public service ads,Untrue claims about products,Brief introduction of ads,The advice on ads,Match the main
6、idea with each paragraph.,Para 1Para 2Para 3Para 4Para 5,1 Advertisements are found in many places.2 PSAs are only found in newspapers.3 All advertisements tell the complete truth.4 PSAs and commercial ads use some of the same methods.5 Commercial ads can give us valuable information about how to li
7、ve our lives.6 An ad warning people against smoking is an example of a PSA.,not only,Not all,PSAs,T or F Questions,1 Advertisements are found in,Detailed reading,Detailed reading,Read the first two paragraphs quickly and answer the questions,1.What do advertisements encourage people to do ?2.Where a
8、re ads most commonly found?3.What are the two main types of ads?,To buy a product or service or believe in an idea.,Commercial ads and PSAs.,Newspapers, magazines, the Internet, radio, and television.,Read the first two paragraphs,B. Read paragraph 3-5 carefully and answer the questions below,1.What
9、 is the aim of the PSAs?2.When did China begin a nationwide public service advertising campaign?3.Why should we follow the advice in PSAs?,To teach us and help us lead better lives.,In 1996.,They are helpful and we can learn a lot.,B. Read paragraph 3-5 carefu,Reading strategy:,reading expository wr
10、iting,（说明文）,introduction of subject,supporting details,conclusion,a subject,Reading strategy:reading expos,Title 1. _,Ads are an 2._ part of our lives.,pictures,persuade,commercial,fall,lead,important,Advertisements,service,Conclusion,Consolidation,Intelligence,Introduction of subject（para1,Debate,D
11、oes advertising play a positive or negative role in our daily life?List your reasons and find supporting examples for your opinion.,DebateDoes advertising play a,Advantages & disadvantages of ads.,Provide information about latest products.,Mislead customers or cheat them of money.Take too much time
12、or space on TV or newspapers.,Increase sales by repeated advertising.,Make the public aware of social problems.,Make teenagers want things that cost much.,Advantages & disadvantage,What have we learned today?,1.Weve learned how to read expository writing.2.Weve learned something about two kinds of ads, commercial ads and PSAs .3.Weve known the advantages and disadvantages of ads now.,What have we learned tod,HomeworkWrite a passage to describe one PSA which impresses you most and make comments on it, using the structure (subject, supporting details,conclusion).,Homework,Thank you!,Thank you!,
