《体验商务英语综合教程4（第二版）电子教案ppt课件.ppt》由会员分享，可在线阅读，更多相关《体验商务英语综合教程4（第二版）电子教案ppt课件.ppt（50页珍藏版）》请在三一办公上搜索。
1、Unit 7,Vocabulary Success Online Listening Internet terms Reading Internet shopping Language Review Conditionals Skills Presentations Case study KGV Europe,Overview,Technology is the knack of so arranging the world that we dont have to experience it.,Max Frisch(1911 1991)Swiss architect, playwright
2、and novelist,Quotations,Max Frisch was a Swiss playwright and novelist. Frischs works focused on problems of identity, individuality, responsibility, morality, and political commitment. His use of irony is a significant feature of his post-war publications. Frisch was one of the founders of Gruppe O
3、lten. He was awarded the Neustadt International Prize for Literature in 1986.,1.What goods or services do you buy over the Internet? What do you prefer not to buy?,Starting Up,Discuss these questions.,2.What problems have you had buying on the Internet? What kind of products or services are best sol
4、d on the Net?,3.Are there any things which could not or should not be sold on the Net?,4.What are the risks of e-commerce for a) the companies involved? b) their customers?,Success online,A,7.1 Listen to the first part of the interview with Jeff Kimbell, Marketing Director Europe, for Dell, and comp
5、lete the sentences below.,Listening,Dell has a . . with its customers.They dont use . to sell their goods.They offer . to customers to help customers make a . . .Customers can buy a system . .,direct relationship,distributors,information,purchasing design,online,7.1 mp3,Success online,B,7.2 Listen t
6、o the second part of the interview and give four reasons why Dell has been successful doing business online.,Listening,They have direct relationships with their customers.They hear first-hand from their customers about what information they want and how they want to interact with Dell.They provide i
7、nformation enabling customers to compare different technologies and give information about promotional offers.They have developed customised webpages for large corporate customers offering a customised service and customised prices.,7.2 mp3,Success online,C,7.3 Listen to the final part of the interv
8、iew and say if the following statements are true or false.,Listening,1. People will be less worried about security.2. People will still want to go to shops to touch and feel products.3. Advances in technology will encourage people to shop online.,D,Do you agree with the statements in Exercise C abov
9、e?,True,True,False,7.3 mp3,A,We often use the words and phrases below to talk about e-commerce. Check that you understand their meaning. Use a dictionary to help you.,Internet terms,Vocabulary,browse directories hits keyword locate Net online search search engines site surfers traffic,browse: to loo
10、k through a series of web pages, perhaps those of a particular site, or ones found by a search engine relating to a particular topic.directories: lists of sites of similar organisations, or of sites with information on particular topics.hits: the number of visits that a particular site receives or t
11、he sites found by a search engine that contain the key word you entered.,A,Vocabulary,key word: a word that you enter into a search engine in order to find sites with web pages that contain this word.locate: find information, a site, etc. that you are looking for.Net: another word for Internet.onlin
12、e: used as an adjective or adverb to talk about activities related to the Internet.search: to look for particular information or a particular site, or the act of looking for it.,browse directories hits keyword locate net online search search engines site surfers traffic,We often use the words and ph
13、rases below to talk about e-commerce. Check that you understand their meaning. Use a dictionary to help you.,Internet terms,A,search engines: sites like Google, Yahoo, AltaVista, etc. that allow you to find other sites with the information you are looking for by entering key words or expressions.sit
14、e: a series of related screens with information about a subject, organisation, etc.surfers: people who go and look at different sites, perhaps in a random way with no particular purpose in mind.traffic: the number of people looking at a site in a particular period.,Vocabulary,browse directories hits
15、 keyword locate net online search search engines site surfers traffic,We often use the words and phrases below to talk about e-commerce. Check that you understand their meaning. Use a dictionary to help you.,Internet terms,B,Vocabulary,Topsite is a service that helps companies improve their e-commer
16、ce business. Use the words and phrases above to complete this promotional page from its website.,Has your company started doing business on the .1?Have you spent thousands on a website, more money to register it with all the major .2, but youre still getting little or no .3?If the answer is yes, the
17、n you need Topsite.The Topsite service places your .4 at the very top of the major search engine listings. So when people do a .5 for a .6 associated with your business or product, your siteautomatically receives many more .7. Whats more, Topsite delivers targeted visitors. These are not .8 whove al
18、ready visited 35 .9 shopping sites, but people whove actually done a search for your business.Remember, we guarantee to achieve top rankings for your company on the most highly travelled search engines, portals and .10. So when your potential customers .11 the Internet, we make sure they can .12 you
19、r website.,Net,search engines,traffic,site,search,hits,key word,surfers,online,directories,browse,locate,Internet terms,C,Discuss these questions.1 Which search engines do you use?2 What makes a website easy or difficult to use? Why?3 What do you like about the sites you visit regularly?4 How much t
20、ime do you spend browsing on the Net?5 How can businesses make sure their websites receive more hits than their competitors?,Vocabulary,Internet terms,InternetShopping,A,Whats the difference between a bricks and mortar and an online retailer?Can you give an example of each?,Reading,A bricks and mort
21、ar is a traditional business with a shop (perhaps on the high street or in a shopping centre) which customers can visit in person in order to choose and buy the goods they want. Examples would include any high-street store which doesnt sell online.An online retailer sells goods through a website on
22、the Internet. Increasingly many business have both high-street shops and websites through which they sell their goods. However, Amazon and Dell are examples of pure online retailers which have no shops.,InternetShopping,Reading,B,What do you know about these companies: Amazon, eBay, B Sears Roebuck?
23、,Amazon is an online retailer, best known for selling books, videos and DVDs. Since it was launched in 1995, Amazon has become the biggest online retailer in the world, with a customer base of over 10 million. The company has revenues of over $4 billion, growing by more than 20% a year. It is now di
24、versifying into other areas, including electronic goods, food and clothing.,InternetShopping,Reading,B,What do you know about these companies: Amazon, eBay, B Sears Roebuck?,eBay is an extremely popular online auction house. People register with eBay to buy and sell goods online. Goods can be bought
25、 by posting the highest bid within a set period of time or sometimes by paying the asking price up front. Sellers can display photographs of the things they want to sell on the website and buyers can ask questions of the sellers about the goods on offer. Both new and second hand goods are sold on eB
26、ay.,InternetShopping,Reading,B,What do you know about these companies: Amazon, eBay, B Sears Roebuck?,Sears Roebuck is a large American department store with branches in major cities throughout the United States. It was founded in 1886 by Richard Sears who decided to sell watches in order to supplem
27、ent his income as a station agent. To begin with the company only sold watches and jewellery from its store in Chicago. It is now one of the best-known department stores in the world and sells awide range of products from clothing and housewares to electronic goods and computers.,InternetShopping,Re
28、ading,C,Match the summaries below to the first six paragraphs of the article.,a) People mistakenly thought that Internet sales would take sales away from traditional stores.b) A large number of Internet companies were unsuccessful.c) A well-known American retailer is getting an increasing amount of
29、revenue from online sales.d) The largest online sellers are well-established businesses.e) Consumers are taking advantage of the new partnerships by shopping online but using traditional retailers to collect their goods.f ) Some well-known Internet companies have joined with established companies to
30、 sell a wide range of products.,Paragraph 3,Paragraph 1,Paragraph 6,Paragraph 2,Paragraph 5,Paragraph 4,InternetShopping,Reading,D,Now read the rest of the article and answer the questions below.,1 What issues should traditional retailers consider before going online?,Online selling requires heavy i
31、nvestment. Choices need to be made about whether to run the operations themselves or whether to outsource them. They need to decide whether to use the same sourcing model from the same factories and whether to have different distribution centres.,InternetShopping,Reading,D,Now read the rest of the a
32、rticle and answer the questions below.,2 What facts show that a) Tesco and b) Rakuten have been highly successful in selling online?,Tescos online grocery business is the biggest in the world and it has helped another supermarket chain to set up an Internet operation. Rakuten is the biggest e-commer
33、ce site in Japan. The number of its shops has increased from 13 to over 10,000. Its share of the e-commerce market is three times bigger than that of its nearest rival.,InternetShopping,Reading,D,Now read the rest of the article and answer the questions below.,3 According to Federico Marchetti, what
34、 do Internet businesses need to do to be successful?,They need to get the technology and the orders right, but also have to provide fun and entertainment, making shopping online a nice experience for the customer. They always have to be doing something interesting and something different to attract
35、customers.,InternetShopping,Reading,E,Match the following word partnerships.,1 distribution2 online3 designer4 delivery,a) labelsb) chargec) retailingd) centre,5 supermarket6 shopping7 auction8 mail-order,e) cataloguef ) housesg) chainsh) mall,Check your answers in the article. Complete the followin
36、g sentences with one of the word partnerships above.,Unless you collect the goods from the retail store, there is an additional . .Sothebys and Christies are probably the most famous . in the world. Their sales of antiques and paintings are legendary.In the US many people spend the whole day at thei
37、r local .because it is easy to park and you can buy everything there.Some traditional businesses have found that they can make a lot of money from . with a small investment in an easy-to-use website.These days many . sell not only food, but also services such as insurance and banking.Goods with . co
38、mmand premium prices in the shops.From our . just outside Paris we supply a network of wholesalers across Europe.Many people like the convenience of ordering goods from home using a . .,delivery charge,auction house,shopping mall,online retailing,supermarket chains,F,InternetShopping,Reading,designe
39、r labels,distribution centre,mail-order catalogue,InternetShopping,Reading,G,Discuss these statements.,All retailers will have to sell online.2. There is no safe way of buying goods online.3. Online businesses will never be able to guarantee delivery on time because they rely on postal services.4. S
40、ome products and services cannot be sold online.,Conditionals,Language review,There are many different types of conditional sentence: First conditional: If we get that designer, well have a winning team. Second conditional: If we relaunched our website, wed get better results. Third conditional: If
41、wed prepared properly, we wouldnt have lost the contract. Zero conditional: When markets crash, everyone suffers.The following are also examples of conditional sentences: Lose that password and well never be able to access that file again. Tell us what you need to get the job done and youll have it.
42、 Should you need any further information, please contact our helpline. Had the market conditions been better, the share offer would have been a success. Given time, our factory can meet all those orders.,Conditionals,Language review,If you (or we) lose that password, well never be able to access tha
43、t file again.If you tell us what you need to get the job done, youll have it.If you need any further information, please contact our helpline.If the market conditions had been better, the share offer would have been a success.If we are given time, our factory can meet all those orders.,The sentences
44、 in the second section can be changed into the following.,Conditionals,Language review,A,Match sentences 1 12 to the six headings below.,1 They wouldve gone bust if theyd taken his advice.2 If I were you, Id redesign your website.3 Well deliver within 24 hours if you order online.4 Well be able to e
45、xpand if they come up with the finance.5 If you reduced your price by 8%, wed increase our order substantially.6 Your money back if not 100% satisfied.,promise invitation / request speculating about the future bargaining reflecting on the past advice / warning / threat,reflecting on the past,advice,
46、promise,speculating about the future,bargaining,promise,Conditionals,Language review,A,7 If we go online our overheads will fall.8 If you would like to apply, call Human Resources.9 If you order by the end of the month we can give you a discount.10 I wouldnt do that if I were you.11 If wed had a bet
47、ter website, wed have attracted more customers.12 I would be grateful if you would advise your staff as soon as possible.,reflecting on the past,Match sentences 1 12 to the six headings below.,speculating about the future,invitation / request,promise / bargaining,advice / warning / threat,request,pr
48、omise invitation / request speculating about the future bargaining reflecting on the past advice / warning / threat,Conditionals,Language review,B,Decide whether each of the situations below is a) likely or b) unlikely to happen to you. Then, tell your partner what you will or would do.,1 You get a
49、pay rise next year.2 You win a lot of money.3 Your computer gets a virus.4 You travel abroad next year.5 You have to give a presentation in English.6 Your company is taken over by a competitor.,a) If I get a pay rise next year, Ill buy a yacht.b) If I got a pay rise next year, Id buy a yacht.,Condit
50、ionals,Language review,C,Discuss what went wrong in the following situation. Use the notes from the job list extract below. For example, If theyd set up the site properly, they wouldnt have had so many complaints.,ClickS is in the Internet shopping business. In order to save money when it redesigned
