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1、Unit-2-Selling-online体验商务英语综合教程2-,Quotation,Bad ideas dont get better online.-IBM advertisement,Overview,Vocabulary(Online Shopping),Starting up(online shopping),Skills(reaching agreements),Listening(online selling vs.high street selling),Language Review(must,need to,Have to,should),Reading(Virtual
2、PocketMoney),Case Study(negotiate&e-mail),Starting up,A,Do you enjoy shopping?Do you shop online?,B,Which of the following goods do you think are suitable to be bought online?,The Internet is an exciting tool that puts vast information at your fingertips.With a click of a mouse,it lets you buy an ai
3、rline ticket,book a hotel,send flowers to a friend,or purchase your favorite stock.Good deals,convenience and choices abound on the Internet.But before you use all the Internet has to offer,be cyber smart and make your online experience safe.,Onlineshoppingtips,Know who youre dealing with.Anyone can
4、 set up shop online under almost any name.Confirm the online sellers physical address and phone number in case you have questions or problems.If you get an email or pop-up message while youre browsing that asks for financial information,dont reply or click on the link in the message.Legitimate compa
5、nies dont ask for this information via email.,Know exactly what youre buying.Read the sellers description of the product closely,especially the fine print.Words like“refurbished,”“vintage,”or“close-out”may indicate that the product is in less-than-mint condition,while name-brand items with“too good
6、to be true”prices could be counterfeits.,Know what it will cost.Check out websites that offer price comparisons and then,compare“apples to apples.”Factor shipping and handling along with your needs and budget into the total cost of the order.Do not send cash under any circumstances.,Check out the te
7、rms of the deal,like refund policies and delivery dates.Can you return the item for a full refund if youre not satisfied?If you return it,find out who pays the shipping costs or restocking fees,and when you will receive your order.Sellers are required to ship items as promised or within 30 days afte
8、r the order date if no specific date is promised.,Keep a paper trail.Print and save records of your online transactions,including the product description and price,the online receipt,and copies of every email you send or receive from the seller.Read your credit card statements as you receive them an
9、d be on the lookout for unauthorized charges.,Onlineshoppingtips,Online shopping websites,C,Why do some people prefer not to buy goods and services online?,You may find that goods are not suitable when they arrive or get things you did not order.,You may have security problems with using credit card
10、s and find yourself paying for things you did not buy.,You may enjoy shopping in real shops.You may like the feeling of walking in the supermarket with a shopping cart.,Starting up,Vocabulary,Shopping Online,A,Choose the correct word to complete each sentence.,We offer a _ to customers who buy in bu
11、lk.We ask customers who are not fully satisfied to _ goods within seven days.3.In order to get a full _,customers must send back goods in the original packaging.4.Goods will be _ within 24 hours of your order.5.Goods are kept in our _ until ready for delivery.6.Products and services offered at a lar
12、ge discount are generally a(n)_.,discount,return,refund,despatched,warehouse,bargain,B,credit cardcooling offmoney backmethod ofinterest-freeout ofafter sales,guaranteestockperiodcreditdetailsservicepayment,1 the time when you can change your mind and cancel an order2 the name,number and expiry date
13、 on your credit card3 the way you choose to buy the goods you want4 when you can pay some time after you buy,but at no extra cost5 when the goods you require are not available6 a promise to give your money back if you are not happy7 the help you get from a company when you start to use their product
14、,Vocabulary,Shopping Online,Make phrases that match definitions 1 7.,Listening,Selling online,What does a successful online business need to do in order to achieve lots of sales and do a fantastic job for customers so that they tell each other and keep coming back?,Website:Prices:Delivery service:Cu
15、stomer service:,should be easy and quick to use and provide lots of information about products,should be low and good because customers want value for money,should be fast and reliable,when things go wrong,its important to have an excellent customer service team to deal with enquiries on the phone o
16、r by e-mail,Listening,Selling online,A,Listen to the first part of the interview and complete the extracts below.,Before orderingFirst,you must have a _ and the website needs to be _ and _ to use.It needs to provide_ about the items that youre buying.And the prices on there need to be,you know _,goo
17、d prices.After orderingAnd then,once somebodys ordered something from your website,you need to provide a fast _ which is reliable.And then,if anything should go wrong,its important that you have an excellent _ team dealing with enquiries on the phone or by e-mail.,good website,quick,easy,lots of inf
18、ormation,low prices,delivery service,customer service,B,Listen to the second part of the interview and answer the questions.,Listening,Selling online,1.What was good about e-toys?,They had a great service for selling toys online in A&E.,2.What problems did e-toys have?,They ran out of money and had
19、to go into liquidation.,C,Listen to the last part of the interview and decide which of the statements are true.,Selling online is similar to selling by mail order in many ways.Warehouses are not essential when selling online.Location is more important for online selling than for high street retailin
20、g.4.High street retailers need to present goods attractively to get people to buy.,true,true,false,false,Differences,Shop assistant,Telesales operator,Delivery service,shop dcor&layout,Website design,Similarities,Quality&reliability,Prices,Customer satisfaction,Differences&Similarities between onlin
21、e and shop selling,Reading,Virtual Pocket Money,What does the topic“the arrival of virtual pocket money”tell you about the passage?,The passage should be about how teenagers can spend their pocket money on the Internet.,Who are the target customers of those Internet retailers?Why?,Teenagers.They lik
22、e using the Internet.They spend more money online than adults.The things they want to buy are easily sold on the Web.,What problems do teenagers have buying things online?,Buying things on the Internet requires credit cards,but teenagers are too young to own credit cards and they need a facility tha
23、t allows them to spend money online.,Are the businessmen in UK&US trying to take pocket money into cyberspace?If successful,what effect can they have on online sales?,Businessmen in both UK&US are trying new ways to take pocket money into cyberspace.If successful,they can greatly increase online sal
24、es.,Read paragraphs 1-3&answer the questions,Do teenagers in the UK&US spend a lot of money online?,$153bn in US,20bn in UK.12.5%of teenagers with internet access have bought online.16%of US teenagers using the Internet buy things online.,Who are paying for those online purchases?Are teenagers satis
25、fied with the arrangement?,Parents are paying for the purchases with credit cards,but teenagers are not satisfied with this because they can not spend the money freely.,What facilities mentioned in the passage can currently help teenagers convert their pocket money into cyber cash?,They can do it th
26、rough pre-paid cards such as InternetCash in the US and Smart Cards in the UK.,Reading,Virtual Pocket Money,Read the rest of the passage and answer the questions,A,Discuss these questions.,1.What do you think teenagers like to buy online?,Possible items may include books,software,games,clothing,spor
27、ts goods,CDs,concert tickets,2.What problems do you think teenagers have buying online?,The main problem is how teenagers can pay independentlyof their parents,as most websites require the use of credit cards.,C,Which of the following statements are true?,Adults spend a greater proportion of their m
28、oney online than teenagers.2.Most teenagers pay for goods online with their own credit cards.3.More than 66%of teenagers in the US and UK have Internet access.4.Most teenagers in the US and UK have bought something online.5.Children find it easier to persuade parents to buy in a shop than online.,fa
29、lse,false,false,true,true,Exercise,Read the passage again and do the following exercises,D,What do these words in the article refer to?,1.teenagers,2.A new payment method for teenagers to buy online,3.A facility that allows teenagers to buy online,4.The purchases made online by teenagers,5.parents,6
30、.teenagers,E,Do the following words have a positive or negative meaning?,Tricky 4 unsatisfactory Frustrated 5 productiveSuccessful,-,-,-,+,+,positive+negative-,Exercise,1.must(obligatory);need to(necessary);have/has to(compulsory),We must work hard and make good use of our time in the university.We
31、must finish the work by Friday.This is the deadline.We need to consult the line manager if we want to go on holiday.You need to offer good prices if you want to sell your products online.Its too late.Im afraid I have to leave now.You have to get up early if you work as a London Tube driver.,2.should
32、(give advice;say what is right),When you receive e-mails from friends,you should reply.We should help each other and care for other people.We shouldnt be rude and impolite to others.,3.dont have to;dont need to(lack of obligation/necessity),You dont need to come to the office today.Its Sunday the we
33、ekend!You dont need to pay cash all the time.You can use your credit card.You dont have to do it only for me.,Languagereview,Modal 2:must,need to,have to should,A,Read these rules of an online book club.Then answer the questions.,-You must be 18 or over.-You shouldnt give your password to anyone.-Yo
34、u dont have to buy every month.-You dont have to buy our recommendations.-You need to buy ten books per year.-You dont have to pay after each purchase.-You must pay within three months.,Can you join if you are 17?Can you give your password to a friend if you want to?Is it necessary to buy a book eve
35、ry month?Is it necessary to buy the recommendations?Can you buy only five books per year?Is it necessary to pay after each purchase?Is it necessary to pay within three months?,No,you cant.,No,No,you dont have to,No,No,you have to buy 10.,No,you dont have to,Yes,you must.,Languagereview,Modal 2:must,
36、need to,have to should,B,Complete sentences 1 to 8 with suitable endings a)to h).,1.Its getting late2.I can work from home3.Ive been transferred to Madrid4.This deal is too important to lose5.We lost our database once before6.Im afraid this report is urgent7.I think were all in agreement8.Weve still
37、 got plenty of stock in the warehouse,so we dont need to order any more yet.b)so we must not make a mistake.c)so you must not forget to back up the files.d)so youll have to stay and finish it.e)so I have to learn some Spanish.f)so we have to go.g)so I dont have to go into the office much.h)so we don
38、t need to discuss it any further.,Languagereview,Modal 2:must,need to,have to should,Skills,Negotiating:reaching agreement,You do not get what you deserve.You get what you negotiate.,A,Agree on 5 most important negotiating tips.,Negotiating tips,-be friendly have clear aims tell the other side what
39、you want listen carefully pay attention to the other sides body language dont change your plan during the meeting never be the first to make an offer,-be strong and try to win prepare carefully before you negotiate ask a lot of questions have a lot of options summarize often the points you agree on
40、change your strategy during the negotiation,if necessary never show any emotion,One month,by the end of July,One month,fewer pages,$50 an hour,$6,000(half in advance),A large numberof book covers on every page,One big image,B,Listen and complete the chart.,M:Lets talk about the time for setting up t
41、he website.We want it in a months time.Thats the end of July.D:Its a bit early.I was hoping to have two months to do the job.If I finish in one month,_ to reduce the number of pages?M:Yes,thats no problem.Just do the best you can.Our _ is to have the website up and running as soon as possible.D:OK t
42、hen,_.,C,Listen and complete the missing words,Part 1,will you agree,priority,agreed,Part 2,M:Now about payment.You want to charge us$50 an hour.That works out at$400 a day,I believe.D:Yes,thats the _ for the job.M:Well,_ to pay you a fixed amount for the work.We can _ you$6,000.D:I see.Do you _ ask
43、 you why you want to pay that way?M:Well,you see,that way we can control the cost of the project.If we pay you per hour,the cost could become high.It could get out of control.This way,we know where we stand.D:I see.$6,000.Mmm,that could be all right,I suppose _ I get some money in advance._ paying m
44、e half when I start the work and half at the end?M:Yes,I think we could arrange that.OK.I _ that.,normal fee,wed prefer,offer,mind if I,as long as,How about,agree to,Skills,Negotiating:reaching agreement,E,Role play the following situation,Website maintenance contract,A representative of a website m
45、aintenance company meets a company manager to negotiate a maintenance contract.You need to reach agreements on:Length of the contract Frequency of the website tests Response time for emergenciesWebsite representative:turn to page 136Company manager:turn to page 138,Background,A package holiday firm,
46、A low-budget holiday website,Large catalogue of package holidays,Cheap flights with accommodation,insurance and car hire,High street shops,Website,People over 50,Good customer base,Attract wider age groups&join with an online company,Offer a bigger catalogue of holidays&join with a bigger company,De
47、mand is falling,Good customer base,CASE STUDY,CASE STUDY,Negotiate and try to reach agreements on the following points for a joint venture:Length of contract Range of holiday destinations Car hire&insurance Advertising budget Joint venture structure,Negotiation on a joint venture,Director of Lifetim
48、e Holidays(turn to page 138),Director of DirectSun(turn to page 141),Speaking task,Writing task,As director of either Lifetime Holidays or DirectSun,complete the e-mail to the person you negotiated with.Summarize what you agreed.,To Cc Subject:Contract agreementDear Mr.With reference to our meeting of(date),here is a summary of the points we agreedon,
