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1、Wal-Mart Stores,Inc.,The companys logo,Corporation Information,About Walmart GlobalWalmart Stores, Inc. was founded by American retail legend Mr. Sam Walton in Arkansas in 1962. Today, with over 2.1 million associates worldwide, Walmart operates more than 8,400 units in 15 countries under 55 differe
2、nt banners, and serves more than 200 million customers per week. Walmart had $405 billion in annual sales in fiscal year 2010 (FYE10, Feb. 1, 2009 to Jan. 31, 2010). The charitable giving numbers including cash and in-kind gifts was more than $512 million in FYE10, a 20% increase over the previous y
3、ears giving. In 2010, Walmart regained the seat at the top of the Fortune 500, and ranked first among retailers in Fortune Magazines 2010 Most Admired Companies survey.About Walmart ChinaWalmart entered the Chinese market and opened its first Supercenter and Sams Club in Shenzhen in 1996. Currently,
4、 Walmart operates a number of store formats in China including Supercenters, Sams Clubs, and Neighborhood Markets. As of August 5, 2010, Walmart had 189 units in 101 cities, and created over 50,000 job opportunities across China.,Business Categories,There are four Business Categories of Wal-Mart: Wa
5、l-Mart Supercenter SAMS CLUB Wal-Mart Stores Wal-Mart Neighbourhood Market Now there are two categories of Wal-Mart in China: Wal-Mart Supercenter & SAMS CLUB.,Walmart Discount Stores,Walmart Supercenters,Walmart Neighborhood Markets,Marketside,Our founder, Sam Walton, opened his first Walmart disco
6、unt store in 1962. Today, there are 750 stores offering a pleasant and convenient shopping experience across the United States. The size of an average store is 108,000 square feet. Each store employs about 225 associates,Our Supercenters were developed in 1988 to meet the growing demand for convenie
7、nt, one-stop family shopping featuring our famous Every Day Low Prices. We save you time and money by combining a full grocery and our general merchandise under one roof.,Neighborhood Markets offer a quick and convenient shopping experience for customers who need groceries, pharmaceuticals, and gene
8、ral merchandise all at our famous Every Day Low Prices.First opened in 1998, there are now 181 Neighborhood Markets, each employing about 95 associates. A typical store is about 42,000 square feet.,Opened in 2008, Marketside stores are small community pilot grocery stores specializing in fresh, deli
9、cious meals at great prices. In our stores, customers can shop for a variety of fresh ingredients, restaurant-quality prepared meals and their everyday favorite national brands - even freshly baked breads and a wide assortment of wines.,The Wal-Mart Culture,Wal-Mart Stores, Inc. was founded on princ
10、iples developed by Sam Walton. These principles carried out every day by hard-working and friendly associates have created a unique corporate culture that is key to Wal-Marts competitive edge.The basic beliefs guiding Wal-Mart Stores, Inc. are:Three Basic BeliefsRespect for the IndividualEvery assoc
11、iates opinion is respected. Managers are considered servant leaders who help new associates realize their potential through training, praise and constructive feedback. An open door management philosophy encourages associates to raise questions and concerns in an open atmosphere. Service to the Custo
12、mer The customer is the boss. Everything possible is done to make shopping at Wal-Mart and SAMS CLUB a friendly, pleasant experience. The Ten-Foot Attitude means that associates are to greet each person they see. The Satisfaction Guaranteed refund and exchange policy allows customers to be fully con
13、fident of Wal-Mart and SAMS CLUBs merchandise and quality. Strive for ExcellenceWal-Mart and SAMS CLUB associates share an exceptional commitment to customer satisfaction. At the start of each day, store associates gather for the Wal-Mart or SAMS CLUB cheer and review sales from the previous day, as
14、 well as discuss their daily goals. The Sundown Rule requires a continual sense of urgency, with questions asked in the morning answered before the end of the day.,History,The birth of discount retailingMost people think discount retailing began in 1962 the year that Kmart, Target, and Walmart first
15、 opened. But actually, the chain of variety stores Sam Walton owned during the 1950s faced stiff competition from many regional discount stores.1962 Walmart beginsBefore opening Walmart, Sam traveled the country studying everything he could about discount retailing. He became convinced American cons
16、umers wanted a new type of store. Trusting his vision, Sam and his wife Helen put up 95 percent of the money for the first Walmart store in Rogers, Ark.1972 Walmart goes publicDiscounters such as Kmart quickly expanded in the 1960s, while Sam only had enough money to build 15 Walmart stores. In 1972
17、, Walmart stock was offered for the first time on the New York Stock Exchange. With this infusion of capital, our company grew to 276 stores in 11 states by the end of the decade.The 1980s Walmart comes of ageIn 1983, the first Sams Club members-warehouse store opened. The first Supercenter opened i
18、n 1988, featuring a complete grocery, and 36 departments of general merchandise. By 1989, there were 1,402 Walmart stores and 123 Sams Club locations. Employment had increased tenfold. Sales had grown from $1 billion in 1980, to $26 billion.The 21st century one of the most successful retailers in th
19、e worldToday, 8,650 stores and club locations in 15 countries employ more than 2 million associates, serving more than 176 million customers a year. Our history is a perfect example of how to manage growth without losing sight of your values. Our most basic value has always been, and always will be,
20、 customer service.,Special People,The Founder of Wal-Mart: Sam WaltonIf judged by appearance Sam Walton was a very ordinary man. He was raised in the Depression years, and served in the army during World War II. It was he, who from humble beginnings built the worlds most admired retail organization.
21、 Sam had a passion to compete and an appetite for adventure. He realized that Wal-Mart needed to do more than offer low prices to be successful - it also had to exceed customers expectations for quality service. Sam devoted his life to expanding and improving upon this concept. He was also a good mo
22、tivator of people, because he practiced what he preached. He remained guided by the old-fashioned principles of hard work, honesty, neighborliness and thrift. Even after his death in 1992, those principles continue to guide the company as it expands into other countries and cultures.,Thanks for watching!,
