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1、Tourism Destination SWOT Analysis,Dalian, China,Wang Minglei-JMBA of Josai University,Brief Introduction,Da Lian City is located in Eurasia east bank , East Liaoning Peninsula holds Chinese northeast. China most in the south, east be close to the Huanghai Sea , the west face the Bohai Sea , be separ
2、ated by marine facies with Shan Dong Peninsula taking a look at in the south, the north leans on vast Northeast China Plain. Be northeast China , North China , east China and the world everywhere sea door , be important harbour , trade , industry , tour city.,Brief Introduction,Extolled as the “Roma
3、ntic Capital” and “Northern Pearl of China”, Dalian was given the honor of being named a “Model Environmental City” by the UN on Jun 5, 2001. It was the first city in China to receive this honor and only the second in Asia. Dalian is located in the southernmost part of the Liaodong Peninsula in nort
4、heast China, with the Yellow Sea to the east and the Bohai Sea to the west. It is one of the most important industrial cities and a main seaport of China.,Brief Introduction,Dalian is also a modern tourism city. It is famous for fashion, football and its annual beer festival. Every year, Dalian Inte
5、rnational Fashion Festival attracts thousands of dazzling celebrities, designers; pop stars and clothing merchants from both home and abroad. They come together to present a fashion-feast for the world,Brief Introduction,Unlike the Chinas ancient cities (i.e. Beijing, Xian, Hangzhou, and Nanjing etc
6、.), which possess numerous historical relics and ruins, temple and museums, and focus tourism on their long history and rich culture, Dalian offers a totally different experience for visitors. It is a famous summer resort with beautiful scenery and pleasant environment. The Southern Coast, the Bangc
7、huidao Scenic Area, Lushun Port and the Bingyu Valley bring visitors by thousands in the warmer months. Dalian provides the visitor a chance to relax by the sea and enjoy the clean air, while still also offering plenty of shopping, bars, and restaurants to keep busy,SWOT Analysis,StrengthsGood condi
8、tions of geographic location and weatherLocation:Longitute:1205812331;Latitute:38434010 North extended into the mainland of Liaoning, Jilin and Heilongjiang Province;West connected to Beijing and Tianjin cross the Bohai Sea;South face to the Shandong Province cross over Huaihai Sea; East neighbored
9、to Korea,Japan and Far-Eastern of Russia and with long coasting line of Donghai Sea.Dalian Located on the warm temperate zone of the Northern Hemisphere, continental monsoonal climate with oceanity with four distinctive seasons. Annually avearge temperature 10.5 .Annual rainfall 550950mm. Annual tot
10、al sunlight 25002800 hours.,SWOT Analysis,Sufficient sight resourcesLong and beautiful beachAttractive mountain and islandsThermal spring and skiing parkTheme park and vacation villageJapanese and Russian stytle architecture.Multitudinous city squaresInternal conference center,SWOT Analysis,Various
11、and wonderful festivalFireworks Evening celebrationFlower of Chinese scholartree FestivalDalian cherry blossom FestivalChina International Beer FestivalDalian Sand Culture FestivalDalian International Fasion FestivalDalian International pedestrianism GameDalian International Marathon Invitational To
12、urnament,SWOT Analysis,Convenient TrasportationAviation:Dalian Zhoushuizi International Airport . Total 121 flight courses, 27 domestic and oversea air company operated in Dalian Airport.Railway: Ha-Da high-speed railway with 350km/hour speed; Shen-da railway. The tourist can take railway to everywh
13、ere of China through the national railway net.Ocean shipping:Dalian seaport established business with 157 nations and regions.Road: 5 long distance passenger stations can transfer passengers into national road net conveniently.City Transportaion: railroad bus, shuttle bus, Rapid light rail, subway (
14、under construction) , taxi .,SWOT Analysis,Favorable environmentUN-Habitat Environmental Award UN-Top 500 Environmental cityNational Hygienic CityNational Gardon CityChinese exemplar award for living environment,SWOT Analysis,WeaknessesSeasonal confinedImpacted by the characteristic of sea-city, the
15、 hot time is from May to OctomberDuring the hot time, the input of service, capital, working staff and cleaning system is increased largely. But the off-season, the output is too few to keep the normal running of the facilites.In summer the transportation ability is lower than necessary, but in wint
16、er some transportation utilities ars useless to occupy the capital due to the seasonal effect.,SWOT Analysis,Lack development of north areaFocus on beach area and downtown developmentLess develop the larger area of north citiesSeverial good natural views and traditional historical culture need devel
17、op in north areaThe fast transportation need be improved between North and South areaThe input of Village natural and historic culture and sight is unnecessary,SWOT Analysis,Human researce and managementTravel management specialist is not sufficientThe activities of region is controlled by local gov
18、ernment cause the bad competition the service company including travel agency,restaurant,transportation company,hotel and others is not well combined and governed. So many complains from the tourist are suspended.The social or unofficial assotiation should obtain more power.,SWOT Analysis,Opportunit
19、yNational China is becoming more and more popular as travel destinationTourism industry is key support objective of ChinaMany support policies and laws issued by nationChina join in WTO organizaiton and held Olympic Gams, World Expo, the Asian Games and International UNIVERSIADE and various internat
20、ional conferences and forums make it well recognized by the people allover the worldNational policy to build a Green-Ecological-living environmental city and country.,SWOT Analysis,LocalTo achieve the goal of shipping center of Northeast Asia by China national instructionTo develop the travel econom
21、ic of sea, yacht,steamship,ocean halobios as per national strategyEnlarge vertial and horizontal travel service and facilities imput.Enlarge the input of HR, enironment protection,sight adjust and development,north area development and protection.Expedite the construction of infrastructures of trans
22、portation,build new airport,high-speed railway and subway.,SWOT Analysis,ThreatsThe competition of tourism destinationRegional competition of turists sourceSimlar type of coach city competitive such as Qingdao, Yantai, Tianjin and south provinencesNew attractions development competitionHR competitio
23、nService and environment protection,SWOT Analysis,East and southeast Asian travel competitionEast neighborhood, Japan and South Korea has beautiful sights and fantastic culture.North,Russias Winter is very attractive,sufficient music and art resource.Southeast Ascia is one of most famous travel dest
24、ination, espacially Thailand,Malaysia,Singapore and mysterious Burma and Vietnam.,SWOT Analysis,Soft environment improvementCivilization constructionEconomic development coordinated and balancedRegional,area and city network developmentInfrastructure, attraction utilities and HR improvementTourism a
25、cceptance ability and service ability improvement,Conclusion,ConclusionBreak seasonal confinition,increase atrraction,improve infrastructure and develop the integrated city competitive force are necessary to Dalian as a tourism destination.Enlarge input of HR,service orgination, environment protecti
26、on and city civilization is very important.More communication with neighborhood locally and internationly and try to achieve an international famous travel destination.Note: All the pictures come from Internet just for the explaination of this paper, not used for any business or business related activities.,
