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1、Being entrepreneurial,Section A,4,Objectives,Fred Smith and FedEx:The vision that changed the world,1.What is an entrepreneur?,Anentrepreneuris an individual who accepts some sort of risk usually financial in the pursuit of new business.The word can apply to any person organizing a new project or op
2、portunity,though it is most often used in business world.,2.What are the good qualities of an entrepreneur?,great ability to lead;an intense level of strong determination and willingness to work hard;being innovative and creative;a strong motivation towards the achievement of a task;the ability to e
3、stablish good relations with people around;.,1.What do you know about these people and their companies?,2.What personality traits do successful entrepreneurs have in common?,Answer the following questions briefly based on the given pictures.,Picture Description,1.What do you know about these people
4、and their companies?,Picture Description,The man in the first picture is Steve Jobs,cofounder and former chairman and CEO of Apple Inc.;The man in the second picture is Mark Zuckerberg,founder of Facebook,the worlds largest social networking website;The men in the third picture are Larry Page and Se
5、rgey Brin,co-founders of Google Inc.,2.What personality traits do successful entrepreneurs have in common?,Successful entrepreneurs have many personality traits in common,such as strong leadership qualities,high motivation,great determination,willingness to fail,competitive spirit,budget-mindedness,
6、etc.,Picture Description,traditional,offer,be limited to,similar,invest,guided,Listen to a short passage concerning entrepreneur and fill in the missing information.,Their most important goal,they say,is to create social value.They organize and support programs that _ improve conditions in communiti
7、es.Social entrepreneurs say they look for solutions to needs without leaving them to government or industry to solve.And they say they try to _ the solution.In other words,to change the system,To be continued,aim to,spread,they try to get whole societies to change.There are many historical examples
8、of people who might be called social entrepreneurs.Susan B.Anthony,for example,_ womens rights in the United States.Vinoba Bhave created the Land Gift Movement to help Indias poor and _.,position,landless,fought for,Listen to a short passage concerning entrepreneur and fill in the missing informatio
9、n.,Cultural Background,What do you know about“the Millionaires Unit”?,It is the nickname for the First Yale Unit,a naval air reserve unit considered to be the first in the United States.It was started by F.Trubee Davison,a Yale sophomore at the time,in 1915.The unit had 29 members who were all wealt
10、hy and fascinated by flying.Their intention was to learn to fly airplanes so as to develop Americans military aviation.,Cultural Background,2.What do you know about the“hub and spoke”system?,It is a system which makes transportation much more efficient by routing all of the traffic through one or a
11、few central hubs.The FedEx company took advantage of this idea in the 1970s,revolutionizing the way airlines were run.Now the model is extensively used in commercial aviation for both passengers and freight.,Cultural Background,What is the typical scene at Memphis Airport every night?(Para.1),Crews
12、unload the planes cargo;The packages and envelopes are rapidly reshuffled and sorted according to address;Then they are loaded onto other aircraft,and flown to their destinations many within 24 hours of leaving their senders.,Can you find the topic sentence in Paragraph 2?,Smith is recognized as an
13、outstanding entrepreneur with an agreeable and winning personality.,Beginning a typical scene in FedExs business and a basic introduction of Fred Smith,this part brings out the main topic and thesis of the essay:Smith is“_”.,Part I Para.1 _,2,recognized as an outstanding Entrepreneur with an agreeab
14、le and winning personality,As a juvenile,Smith was _,suffering from a disease.He was _by bullies,but he learned to _ himself.He was cured of the disease at 10 and became a _in high school.,invalid,picked on,defend,Para.3,star athlete,How did Smiths passion for flying influence his university life?(P
15、ara.4),What did Smith do in his term paper for his economics class?How was the paper evaluated by his professor?(Para.5),Smith was certain he was _.After graduation,he _during the Vietnam War.In Vietnam,he learned that leadership meant getting a group of people to _ their individual desires and ambi
16、tions for the achievement of organizational goals.,onto something,join the Marines,subordinate,Paras.6 7,Home from Vietnam,Smith decided to _ starting his own business.The early days _ extreme frugality and financial losses.But they still _ to ensure a good medical and dental plan for their employee
17、s.,take a stab at,were underscored by,set the precedent,Paras.8 9,FedEx pioneered _and the _system.Smith says success in business _ three elements:an appealing product or service,an_,good leadership.,centralization,“hub and spoke”,boils down to,Paras.10 11,efficient management system,Part II Paras.3
18、 11,It introduces Smith and his entrepreneurship.First it focuses mainly on Smiths _,including his school years and military days.Then,it talks about how Smith put his ideas into practice and analyzes the _of his business success.,early life experience,key elements,Part III Para.12,Smiths great conc
19、ern for his employees illustrates his P-S-P philosophy(_),which is just like an unbroken circle or chain.,People,Service,Profit,Basic introduction to Smith and his FedEx company.(Para.1),Smith is“recognized as an outstanding entrepreneur with an agreeable and winning personality”.(Para.2),Introducti
20、on,Section One:Smiths early life Experiences.(Paras.3-7),Section Two:Smiths business experience.(Paras.8-11),Section One:Smiths early life Experiences.(Paras.3-7),Smiths childhood and high school years.(Para.3),Smiths interest in flying and his successful management of the Yale flying club while in
21、college.(Para.4),Blueprint of his business his paper for the economics class.(Para.5),Smiths military experience and what he learned from it.(Paras.6-7),Body,Section Two:Smiths business experience.(Paras.8-11),Smiths business idea put into practice practice.(Para.8),Difficulties in the early stage o
22、f his business as well as his great concern for his employees.(Para.9),Smiths business success secrets:a“hub and spoke”system and the threekey points he concluded.(Paras.10-11),Body,Further description of Smiths friendly and agreeable personality and the significance of his P-S-P philosophy.(Para.12
23、),Conclusion,Body,Fred Smith and FedEx:The vision that changed the worldFrederick W.Smith is the founder of the FedEx Corp.,the largest and most successful _.He is recognized as an outstanding entrepreneur who is _ by both his competitors and employees.As a juvenile,he suffered from a disease and wa
24、s often _ by bullies.But his passion,overnight delivery service,held in high regard,To be continued,picked on,passion for flying increased as he grew up.At Yale University,he helped to _ the Yale flying club.In a term paper for an economics class,he _ for a transportation company that ensure overnig
25、ht delivery of small and _ goods,but the professor said it wasnt _.After graduation,he _and went to Vietnam.During his military days,he learned good,revive,drafted a prototype,time-sensitive,feasible,To be continued,joined the Marines,Leadership _a company.Home from Vietnam,he decided to _ starting
26、his own business but the early days _ extreme frugality and financial losses.In spite of difficulties,he still _ to ensure good medical plan.He said success in business _ three elements:appealing product or service,_,and good leadership.,had measureable effects on,take a stab at,were underscored by,
27、set the precedent,boiled down to,efficient management system,（飞机等）降落，着落,(touch down safely/deck/aircraft carrier),Despite the terrible weather,the pilot of thehelicopter managed to touch down safely on thedeck of the aircraft carrier.,touch down,短语逆译,短语应用,尽管天气恶劣，直升机飞行员还是设法安全地着陆在航空母舰的甲板上。,意群提示,敬重；尊重,
28、(hold in high regard/act as/mentors),The students were excited that people they held in high regard agreed to act as their mentors.,hold sb./sth.in high regard,短语逆译,短语应用,学生们感到非常兴奋，因为他们所敬重的人同意当他们的指导老师。,意群提示,找的茬；与 过不去,(make ones blood boil/pick on),It makes my blood boil to think two adults decided to
29、 pick on an innocent kid.,pick on sb.,短语逆译,短语应用,一想到两个大人欺负一个天真的小孩，我就满腔怒火。,意群提示,发现新事物；制造出有趣的事物,(archaeologists/be onto something/dig),Archaeologists knew they were onto something big when they started digging.,be onto sth.,短语逆译,短语应用,考古学家在发掘之初就知道他们将有重大发现。,意群提示,试图（做）某事；尝试（做）某事,(release/in an effort/make
30、 a new stab at),The police station released new details in the case,in an effort to make a new stab at finding the mysterious robber.,take/have/make a stab at(doing)sth.,短语逆译,短语应用,警察局公布了案情的新细节，再次试图找到这个神秘的抢劫犯。,意群提示,（能）归结为,(boil down),Most of the crimes may boil down to the question of money.,boil dow
31、n to sth.,短语逆译,短语应用,大多数犯罪可以归结为金钱问题。,意群提示,史密斯被公认为是一位和蔼可亲、性格迷人的杰出企业家。无论是他的竞争者、员工，还是他公司股票的持有人，都对他十分敬重。,原句译文,逆译练习,Recognized as an outstanding entrepreneur with an agreeable and winning personality,Smith is held in high regard by his competitors as well as his employees and stockholders.,句型提炼,Recognized
32、/Acknowledged as,Sb.is held in high regard by,句型提炼,应用提示,用于说明“某人受尊重的程度”。,句型应用,(philanthropist/all walks of life),典型例句,比尔盖茨被公认为是世界上最伟大的慈善家之一，社会各个阶层的人都对他十分敬重。,意群提示,Widely recognized as one of the greatest philanthropists in the world,Bill Gates is held in high regard by people from all walks of life.,在
33、此期间，他于1966 年从耶鲁大学毕业，那时正值美国在越战中越陷越深。,原句译文,逆译练习,In the interim,he graduated from Yale in 1966,just as Americans involvement in the Vietnam War was deepening.,句型提炼,In the interim,sb.does sth.,just as sth.is happening.,句型提炼,应用提示,用于表达“同一时间段内发生的事情”。,句型应用,(be diagnosed with/famine and drought),典型例句,在此期间，他在
34、1976年被诊断患有癌症，那时饥荒和干旱正威胁着他的祖国。,意群提示,In the interim,he was diagnosed with cancer in 1976,just as famine and drought were threatening his motherland.,联邦快递公司的司机自己掏腰包为货车付汽油费的情况屡见不鲜。,原句译文,逆译练习,It was uncommon for FedEx drivers to pay for gasoline for their vans out of their own pockets.,句型提炼,It is not unc
35、ommon for sb.to do sth.,句型提炼,应用提示,双重否定表示肯定，表达“某人经常做某事”。,句型应用,(distinguish from/leek),典型例句,对于城市孩子来说，无法区分韭菜和麦子，这种现象屡见不鲜。,意群提示,It is not uncommon for city children to fail to distinguish leek from wheat.,To me,the challenges faced by the express delivery services in China include:highly effective trans
36、portation system not yet established;relatively expensive transportation fees;compensation system for loss or damage of packages not yet completed.,1.What challenges do you think the express delivery services in China are presently faced with?,2.Smith overcame many difficulties in his life to achiev
37、e success.How do you deal with negative experiences in your life?,Psychologically accept negative experiences as a process of learning;Treat them as chances to overcome my weaknesses;Improve my ability to make the best of every experience,including negative ones.,Leadership ability Strategic plans A
38、n efficient production and management system Well-motivated employees High-quality products Great marketing and customer services Innovative spirit,3.What elements do you consider as most important for business success?,Chinesestudentswithapioneeringspiritcannow defer their studiestostarttheirownbus
39、iness,according to Chinas Education Ministry.Please air your views on the following question:Should college graduates start their own Business?,Withthecompetitioninthejobmarketbecoming increasinglyfierceforcollegegraduates,someambitiousstudentshavemade a stab at starting their own business.Overtheye
40、ars,therehavebeenmanysuccessfulcasesofstudententrepreneurshipandsuchattemptsshouldbeencouragedbyboththeuniversitiesandthesociety.Collegestudentswhostartbusinessesarepioneers.,to be continued,Facedwithunknownchallenges,theyarebraveenough to goonariskyjourney.Exposed to many uncertainties,they develop
41、 perseverance,and determination that are indispensible to all the great entrepreneurs.Even if they fail,they keep exploring for new business opportunities and work tirelessly until they succeed.As people of vision,initiative,leadership and creativity and innovation,they represent the future and the
42、hope of a nation.,Chinesestudentswithapioneeringspiritcannow defertheirstudiestostarttheirownbusiness,according to Chinas Education Ministry.Please air your views on the following question:Should college graduates start theirownbusiness?,Tips,Video Watching,Back,What advice did the speakers give us
43、to start business and become entrepreneurs?,Go and work with your heroes.Go learn from them;Starting is the most important step.Once you make that step,what you have to do is to trust the process;As for product building,use“mom test”strategy to describe products to customers;Being passionate is the
44、key.,Write a narrative with biographical information A biographical narrative essay is an illustration of certain points the author has about a person.In a way,it is similar to an argumentation,with all the facts of the persons life as evidence.In structure,like any other type of essay,a biographica
45、l narrative essay includes an introduction,body and conclusion.When writing the introduction of a biographical narrative essay,you can start by giving some general facts about the chosen person:Who is,to be continued,Write a narrative with biographical informationhe?What is he famous for?Why is he s
46、pecial to you?In addition,you can include a significant event about the person to make your beginning more motivating.After these beginning sentences,you need to compose a thesis statement,that is,the main message or theme you want to convince the reader about the person through your essay.When writ
47、ing the body,you should give details that prove your thesis statement and give,to be continued,Write a narrative with biographical informationinsights to your subjects personality.Consider these questions while selecting the details:What are the important dates in the persons life?Is there something
48、 in the persons childhood that shaped his personality?What personality traits drive him to success or make him special?Are there any critical turning points in his life?,to be continued,Write a narrative with biographical information What are the persons major achievements?What is the persons impact
49、 on history or society?When you write the conclusion of the essay,you can summarize your main points and reassert your major claim about the person,but be sure not to repeat specific examples.,Lets take Text A as an example and figure out how it is organized as a biographical narrative essay.,Introd
50、uction:With a description of a FedEx business scene and some general facts about Fred Smith,the introduction brings out the main topic and the thesis of the essay:Smith is“recognized as an outstanding entrepreneur with an agreeable and winning personality”.Body:It gives an account of Smiths most imp
