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1、,Lo Apotheker President,C.S.O.Member of the Executive Board,SAP AG,OBLITERATE,ORACLE,APOLLO INCENTIVE PROGRAM,Sign up NetWeaver Referenceable Customers,Replace Oracle Applications,Push out Oracle DB with DB2 or MAXDB,Transition JDE/PS/Retek Customers,Up to$2,000/deal,$3,000/deal,2.5x Uplift,Safe Pas
2、sage Awards,APOLLO INCENTIVE PROGRAM,Apollo“Trifecta”Bonus,$10,000,COMPETITIVE POSITIONING VS.ORACLE,1,2,3,4,5,6,7,8,9,10,Undisputed Market LeaderPrimary Focus on Enterprise ApplicationsRelentless Focus on Customer ValueDeep Industry CapabilitiesCommitment to QualityFocus on Customer SatisfactionSup
3、erior Technology ArchitectureClear Long Term VisionStrong Partner EcosystemSignificant Risks for Customers with Oracles Strategy,Top 10 Reasons Why Companies Choose SAP for their Business Transformation,Apollo Program&Safe Passage,Changing the Game with ESA,Peter Graf&Dennis Moore,AN ALL NEWPLAYING
4、FIELD,BusinessApplications,IntegrationInfrastructure,Applistructure(Forrester Research)BusinessProcess Platform(Gartner Group),Databasesand OperatingSystems,Technology Leadership(takes 3+years to build),Application Leadership(takes 10+years to build),SAPs Unique Market Position,Future Growth,2004,19
5、99,Source:Meta Group SOA Study,May 2005;SAP Corporate Consulting Team,#1 ERP,+#1 CRM+#1 SCM+#1 SRM+#1 PLM,Total Addressable Market,$10bn,$30bn,ERP,BusinessApplications,$bn,#1 ERP,26,000 Customers,THE APPLISTRUCTURE OPPORTUNITY,+#1 Composites,Enterprise Services Architecture(ESA),Event-drivenEnd-to-e
6、nd business process productivity“Native user experience”Adaptive Business NetworksModel-basedEase of change,extensibilityAllows your business to differentiateBusiness Process InnovationServices-orientedCo-innovation(partners,customers)on top of commonly defined Enterprise ServicesInvestment protecti
7、onSAP as solution&platform vendor,A SERVICES-ORIENTED ARCHITECTURE FORIT POWERED BUSINESS INNOVATION,mySAP&IndustrySolutionsUser upliftMore users&engines,SAP NetWeaverMore MDM,XI revenueMore developer licenses,SAP NetWeaverMore MDM,XI revenueMore developer licenses,Composite AppsCapture new usersRes
8、ell Partner Solutions,mySAP&IndustrySolutionsUser upliftMore users&engines,The Game Plan for Driving ESA Adoption,mySAP&Industry SolutionsUser upliftMore users&engines,BRINGING IN THE HEAVY HITTER,Composite Applications from SAP,ADDRESS BUSINESS PAIN POINTS-DRIVE ESA ADOPTION!,Instantly UsableBring
9、the enterprise process and information into the users native working environmentShortest Time-to-ValueUnite analytics,transactions and collaboration into a single process flowAdd-on to the customers existing landscapeHighly FlexibleModel-based for agility and easy differentiation,Project Mendocino,1
10、st joint product of SAP and Microsoftsold by both companiesDesigned for information workerswho spend a lot of time in Microsoft OfficeExtends selected SAP businessprocesses into Microsoft Officeand offers contextual integration into SAP NetWeaver PortalInstantly usableRevolutionizes access to enterp
11、riseapplicationsShortest time-to-valueHigher productivity and better decision making for enterprise information workers,UNITING THE UNIVERSES OF THEDESKTOP AND THE ENTERPRISE,SAP Analytics,STRATEGY ALIGNED EXECUTION,100+Analytic Applications in 2005Industry-specific analytic applications capture dat
12、a from across the value chainInstantly usable“Management by exception”user experiencebuilt with Macromedia Flex technologyShortest time-to-valueAllows organizations to define,implement,monitor,and refine strategy and executionHighly flexibleModel-driven so theyre easy to change,SAP xApps,New UsersNe
13、w processes that“fill the gaps”between enterprise systems to empower more knowledge workersFlexible business processes on top of a stable platform Integrates and orchestrates functionality from existing application assets in the context of ESAFastest Path to ESAPackaged composite applications for pr
14、ocess governance,compliance,and innovation management,NEW PROCESSES FOR NEW USERS,TIMING ISEVERYTHING,“Load Your Bases”Now!,MORE THAN 150 COMPOSITES AVAILABLE IN 2005,“Project Mendocino”Preview starts December100+SAP Analytics released to customer in OctSAP xApps on the Price ListSAP GTSSAP xRPMSAP
15、xPDSAP xEMSAP xCQMSAP xIEPSAP xMII by LighthammerSAP Mobile applications in mass shipmentSAP Mobile Asset Management for UtilitiesSAP Mobile Sales for R/3SAP Mobile Direct Store DeliverySAP Mobile Time and TravelSAP Mobile Sales(handheld&laptop&online versions)SAP Mobile Service(handheld&laptop vers
16、ions),THEGRANDSLAM,SAP NetWeaver Delivers on Applistructure,SAP NetWeaverComposition Platform,EnterpriseServiceRepository,Composite Application,Existing Systems,Portal,Devices,Office,RFID,FROM A COMPOSITION TO A BUSINESS PROCESS PLATFORM,SAP NetWeaverBusiness Process Platform,EnterpriseServiceReposi
17、tory,Composite Application,ExistingSystems,Portal,Devices,Office,RFID,SAP ProcessComponents,2004,2006,New Opportunities Evolve,2005:EXISTINGOPPORTUNITIESmySAP Business SuiteChannel BusinessSAP NetWeaver(specifically MDM,XI,and developer licenses)SAP xApps,2006:EMERGINGOPPORTUNITITIESSAP NetWeaver“BP
18、P licenses”ISVs resell SAP NetWeaver as part oftheir solutionsGrowing market for SAP NetWeaver educationNew All-in-one solutionCustom developmentMore composite applications New SAP xApps,SAP NETWEAVER-A BUSINESS PROCESS PLATFORM BY 06,Evolving Into An ESA Blueprint,mySAP ERP successor of R/3Complete
19、 suite andall Industry solutions on NetWeaver 2004150+CompositesISVs get access tothe first 1000 Enter-prise Services,Complete suiteand all Industry Solutions on“BPP”Industry versionsof SAP NetWeaverSAPs ESA roadmap completed,Broad accessfor ISVsMore composites by SAP and partnersSAP NetWeaverdelive
20、rs a BPP“Suite in a box”All-In-One,2005,2006,2007,SAP NetWeaver Will Become A Business Process Platform(BPP),Courtesy to G.Moores“Living on the fault line”,Business Process Lifecycle,Use the same platform for custom development as the one that runs your business apps and into which you will anywayUs
21、e solutions that are built along a services-oriented architecture so you can innovate your business as you new processesUse solutions that offer deployment flexibility so you can andat will,INNOVATION,STANDARD-IZATION,COMMODI-TIZATION,INVENTION,MissionCriticalActivities,EnablingActivities,COREFOCUS
22、ON DIFFERENTIATION,CONTEXTFOCUS ONPRODUCTIVITY,SAP NetWeaver Will Become A Business Process Platform(BPP),INSOURCE,Making It Work For Your Prospect,Mobile Devices with off-line sync.,Industry Standard forFast Moving Consumer Goods,Out-tasked services:sales order taking,Advanced Mobile Devices with o
23、rder taking&settlement,COMMODI-TIZATION,INVENTION,INNOVATION,STANDARD-IZATION,CONSOLIDATE,COREFocus:Differentiation,CONTEXTFocus:Productivity,COMPOSE,SCALE,Extension with Trade Promotions,INSOURCE,OUT-TASK,SALES ORDER TAKING&FULFILLMENT IN CP AND RETAIL,WINNING THEWORLD SERIES,Sources:CMI,BPP produc
24、t roadmap,competitor announcements in Q1 2005,Visions and Ecosystem Plans,2005,2006,2007,Beyond,“Data”Fusion architecture,“Process”BPP V 0.9,“Information worker”Enterprise Office,“BTO”Tools+Consulting,Data hubs on Fusion,BPP V 1.0All-in-one onBPP,Axapta 4.0(partner ready),?,ESAcomplete,Service-enabl
25、e all 4 ERP products,Fusion enterprise suite,Begin MBF(Green)on Longhorn,?,Individual Fusion applications,Partners Make The ISV Ecosystem,Partners Are Enterprise ServicesReady,The Interactive FormsOpportunity with Adobe,July 12th Keynote,Don BeckVP of North American SalesAdobe Systems Incorporated,S
26、hipping Today as Part of NetWeaver,Field Service Management Scenario,Value of Interactive Forms,Customer ValueExtending the power of every SAP application to Adobe ReaderAny form connected to any SAP applicationAny form connected to any SAP userValue to YouOn your price list,deal size range$500K-$4.
27、5M Full quota and commissions creditSales cycle can be completed in 1 quarterJohn Nugent$3.5K SPIF for new reps,Key Sales Objectives,Close Interactive Forms sales in 2H-2005 Add to existing opportunitiesUse Interactive Forms as a competitive weapon against OracleEnsure 100%customer successSatisfied
28、customers key to scaling in 2006Adobe technology assessment for every deal,Call to Action,Learn more:Interactive Forms sessions at SSM,room 251SAPnet at/adobe-internalAttend Adobe/SAP web conference with John Nugent on July 21stEngage with your Adobe sales counterpart to identify 3 forms accountsMee
29、t by July 25th August 5th,ESA Adoption Program,Step-by-step,customer specific road to Enterprise Services Architecture(ESA)IT practices for pragmatic adoption of SAP NetWeaver Services and enablers provided by SAP and partners,THE ROAD TO FAST IT DELIVERY,Summary,SAP is uniquely positioned in both t
30、he application and the technology campESA is the next big thing Business Process Innovation is its valueComposites allow you to sell great businessvalue and drive for ESA adoption today!The SAP ecosystem plays a key role in preparing the market for ESAWe have a game changing strategy if we execute it,we will win big time!,5,4,3,2,1,
