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1、H2o Considered,(New Product Marketing),Market Need,High demand for bottled,filtered and chilled water.Shift towards more environmentally friendly productsAccording to the survey:89%of the respondents drink bottled water 71%also said that they would reuse water bottles after drinking the purchased wa
2、terProduct attributes influencing purchase decision:Quality,Design and Cost effectiveness,One of the worlds most recognisable brandsCaptured markets in 160 countriesAn iconic brand that has set trends in both the sporting and fashion worlds“If you have a body,you are an athlete”,Concept Generation,C
3、oncept Generation,Concept 1 Components,Project/Concept Evaluation,Scoring Model,Sales Forecasting,Profit Forecast,Target marketPeople within the Generation Y age group:University Students,Athletes,Outdoors Enthusiasts and TravellersDifferentiation Innovative product features never seen before(Cooling and Filtering).Superior look Nike brand imageScheduled Release date:June 2010Recommended retail price:$34.95,Product Protocol,Design,Design,Design,Design,Factors considered by industrial designers,Launch,Launch,Launch,Thank You,Simon N.ReynoldsTwitter:simonnreynoldshttp:/.au,
