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1、第七讲 体育场馆的市场营销与销售,史晨雨136-6151-3282,四、销售sales,三、体育场馆营销facility marketing,二、体育场馆的营销过程the marketing process,一、体育场馆的营销理念marketing concepts,1、产品Product,idea,service,goods,2、渠道 Place,Place refers to where the product or service is sold or distributed.How the product reaches customers,how quickly it reaches
2、 them,and the condition the product is in when it finally reaches the customers.,3、价格 Price,Price is a major concern.Replaceable.Supply and demand.Eg.Super Bowl.,4、促销promotion,Girls Night,二、体育场馆的营销过程The marketing process,1、消费者识别 Identify Customers,Find the customers who are the most likely to attend
3、 an event at the facility,and can afford to attend.,2、调查研究 Research,SWOTMarket strengthAttack weaknessesSeize opportunityAnticipate threatQingdao Hawk,http:/,3、市场定位Positioning,In sport,a buyer is often looking for an experience.,Barclays Center,http:/,http:/,四、销售sales,1、售票ticketing,5、商业权利commercial rights,4、豪华席位luxury seating,3、二次售票resale and scalping,2、票房box office,6、广告权的销售advertising sales,座位定价seat pricing,售票方法ticketing methods,冠名权naming rights,特许产品pouring rights,http:/,谢谢大家！,经济管理学院管理教研室,
