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1、,Whats New in Siebel Marketing 8.0,Agenda,Review of Siebel Enterprise MarketingUpdate on Whats New in Siebel Enterprise Marketing 8.0Campaign ManagementMarketing Resource ManagementWeb MarketingSummary&Closing,Customer,Enterprise Data Integration and Analytics Platform,Complete Customer and Business
2、 Insight,Role-Based,End-To-End Marketing Solutions,Planning&Resource Management,Segmentation&Targeting,MultichannelCampaign/DialogueManagement,Email&WebMarketing,EventsManagement,ChannelMarketing,Response-Lead-OrderManagement,LoyaltyProgramManagement,Real Time Decisioning,Siebel Enterprise Marketing
3、 SuiteComplete Stack That Fuses Insight and Action,Consumer&Pharma,High Tech&Mfg,Comms,Media&Energy,Travel&Distribution,Finance&Insurance,Leading Companies Across Industries Choose Oracle For Marketing,2004 IDC CMO Award for Marketing&Sales Alignment,Industry Awards,2004 ITSMA Diamond Award for Mark
4、eting Excellence,2005 CRM Leader for Marketing Automation,Acknowledged Product and Industry Leadership,Source:The Forrester Wave:Enterprise Marketing Platforms,Q1 2006,Elana Anderson,February 3,2006,Forrester EMM Wave,Rated strongest EMM platform for both B2B and B2C marketers“broadest overall funct
5、ionality and wins B2B.”,Gartner EMM Magic Quadrant,Siebel,“offers one of the broadest sets of marketing functionality and has a strong vision for EMM.”,Source:Gartner,Magic Quadrant for Enterprise Marketing Management 2Q 2006,June 2006.,Agenda,Review of Siebel Enterprise MarketingUpdate on Whats New
6、 in Siebel Enterprise Marketing 8.0Campaign ManagementMarketing Resource ManagementWeb MarketingSummary&Closing,Campaign Management Enhanced Offer management and allocationMarketing Resource ManagementNew Marketing InitiativesEnhanced Marketing Funds managementEnhanced Purchase Order managementNew C
7、ollateral and asset managementWeb MarketingNew Web Services for Events and Web Marketing,Update on Whats New in Siebel Enterprise Marketing 8.0,Enhanced Offer Management,Siebel 8.0 provides and enhanced offers data model to distinguish cross-channel propositions from channel-specific treatments,Prog
8、ram,Campaign,Offer A,Offer B,Email treatment,DM treatment,Phone treatment,Email treatment,DM treatment,Phone treatment,Order Management,Offer A,Promotion A,Offer B,Promotion B,10%Off,20%Off,Loyalty Promotion,Campaign,New Offers Screen,Link to promotional product bundle,Option to include more than on
9、e treatment in a single campaign,Cross-channel offer,New Allocation Screen,Allocation occurs within a single campaign,Allocation matrix displays treatments,Program Flow Changes,Segment Tree 1,Responders,Non-Responders,Segment Tree now a child of campaignCan use multiple trees per campaign,Segment Tr
10、ee 2,Offer Usage Scenario:Intelligent Up-Selling,RTD,Creates familyof offers,Creates order withassociated promotion,Customer callsin response,Predicts“best”up-sell offers,Publishoffers to RTD,Outbound campaignsto drive demand,Startsconversation,Presentsoffer,Marketing,Customer,Order Mgmt,Direct link
11、 between Offer and Promotion enables seamless flow from cross-sell offer to order placement,including correct bundling and pricing.,Enhanced Offer Management and Allocation,BenefitsSimplifies campaign setup since you do not need a separate campaign for each channel Reduces data entry by enabling a s
12、ingle campaign to target multiple segments and treatmentsImproves ability to measure offer performance across campaigns and channelsStreamlines Order Management and Loyalty integration by linking offers to product promotions and loyalty promotions,Role-Based,End-To-End Marketing Solutions,Planning&R
13、esource Management,Segmentation&Targeting,MultichannelCampaign/DialogueManagement,Email&WebMarketing,EventsManagement,ChannelMarketing,Response-Lead-OrderManagement,LoyaltyProgramManagement,Campaign Management Enhanced Offer management and allocationMarketing Resource ManagementNew Marketing Initiat
14、ivesEnhanced Marketing Funds managementEnhanced Purchase Order managementNew Collateral and asset managementWeb MarketingNew Web Services for Events and Web Marketing,MRM 8.0:Marketing Initiatives,Create high level,strategic marketing Initiatives with Executive Sponsors,Associate Plans,Tactics,Funds
15、,and Documents to each Initiative,Marketing Initiatives are high level corporate priorities or themes that guide where your marketing activities should be focused,MRM 8.0:Marketing Funds,Create Marketing Funds by Brand,Region,Business Units,etc.,Draw money for marketing actvities,Instantly see how m
16、uch money has been allocated,committed and spent.,Marketing Funds are an internal budget that is controlled by each of the marketing departments in your company,MRM 8.0:Budget Requests,Spread a budget request across multiple tacticsDraw budget requests from different budgets to pay for a single camp
17、aign or event,Enables budget owners to contribute money to same marketing tactic from multiple budgets and to spread money from an approved budget request across multiple tactics,PROCESS,Example Process:Aligning Initiatives,Funds and Tactics,Set company priorities and initiatives,Develop proposed pr
18、ograms,Go to Purchase Requisition process,Develop proposed programs,Establish total budgets by group,Rollup proposed activities,Approve/reject programs(concept approval only),Executives,Corp Marketing,Field Marketing,Finance,Rationalize overlappingprograms,Finalize budgets by group,Create Funds for
19、each group,Submit for approval,Submit for approval,MRM 8.0:Purchase Orders,Two types of Purchase Orders Blanket(recurring)One-time,Link the PO to budget requests,program and campaign expenses,Purchase orders(POs)are approved purchase requests for a certain amount and marketing purpose,MRM 8.0:Collat
20、eral and Asset Management,Enables you to:Track the physical inventory of your marketing collateralMonitor when inventory is likely to depleteSubmit requests to replenishBenefitsMore easily monitor inventory levelsSecure better prices on production and fulfillment jobsStreamline the distribution proc
21、ess,Track all marketing collateral and asset inventory across the enterprise,Forecast asset demand based on future Campaigns and Events,View inventory at different field offices,MRM 8.0:Marketing Collateral and Asset Management,MRM 8.0 Highlights-Benefits,New marketing“initiatives”to better align st
22、rategy and investmentsEnhanced marketing budgeting and financial management to further streamline the financial planning processNew collateral and asset management for improved cost tracking,Role-Based,End-To-End Marketing Solutions,Planning&Resource Management,Segmentation&Targeting,MultichannelCam
23、paign/DialogueManagement,Email&WebMarketing,EventsManagement,ChannelMarketing,Response-Lead-OrderManagement,LoyaltyProgramManagement,Campaign Management Enhanced Offer management and allocationMarketing Resource ManagementNew Marketing InitiativesEnhanced Marketing Funds managementEnhanced Purchase
24、Order managementNew Collateral and asset managementWeb MarketingNew Web Services for Events and Web Marketing,Marketing 8.0:Web Services,Provides a library of pre-built web services to enable marketing messages to integrate with customer-facing web applicationsWeb Services focused on Web Marketing a
25、nd Event MarketingPersonalized web offersDetermine best offer(from Real Time Decisioning)Display web offer contentCreate responseSubscription managementShow available subscription listsShow current subscription selectionsSubscribe/unsubscribe from a listEvent managementDisplay upcoming eventsShow ev
26、ent detailsRegister for event,Example:Email to Subscription Management,Customer receives email,User is authenticated,Customer clicks on SubscribeURL,Display available lists,Display current list membership,Subscription page displays,User modifies subscriptions,Web Services,Create responses,System add
27、s/removes from lists,Subscription Management Services,Show available subscription listsShow current subscription selectionsSubscribe/unsubscribe from a list(creates response),Example:Event Registration,Customer receives email,Customer clicks on Event URL,Get Event Details,Get Web Offer,Event welcome
28、 page displays,User registers,Web Services,Register for event,Customer views agenda,Get Event Details,Confirm-ation Page,Get event status,Web Services Events Example,Event Detail Service,Event Registration Service,8.0 Web Services Investments-Benefits,Enable our customers to use familiar web develop
29、ment tools to construct customer-facing sitesCreate event websites with highly branded look and feelBlend web treatments into existing web site pagesEnable online management of subscription lists,Role-Based,End-To-End Marketing Solutions,Planning&Resource Management,Segmentation&Targeting,MultichannelCampaign/DialogueManagement,Email&WebMarketing,EventsManagement,ChannelMarketing,Response-Lead-OrderManagement,LoyaltyProgramManagement,Siebel Marketing 8.0Summary,Thank You,
