《Colleges, Universities and Social Media.ppt》由会员分享，可在线阅读，更多相关《Colleges, Universities and Social Media.ppt（95页珍藏版）》请在三一办公上搜索。
1、The New Face(book)of Higher EducationSession No.:G-SUN-1030-fWeb 2.0Colleges-UniversitiesSocial Media,Dr.Tom SeymourDr.John GirardMinot State UniversityMinot,North Dakotatom.seymourminotstateu.eduJohn.girardminotstateu.edu,Introduction,As technology becomes more pervasive within our society it seems
2、 as if we are constantly surrounded by a sea of new and exciting changes.One new change that has recently caught the attention of several information technology professionals is social media.(Medure),Social media describes the online tools that people use to share content,profiles,opinions,insights,
3、experiences,perspectives and media itself,thus facilitating conversations and interaction online between groups of people.,What is Social Media?,http:/,How long did it take to reach 50 million users?,Telephone:74 yearsRadio:38 yearsPersonal Computer:16 yearsInternet:2 YearsBlog:1 yearHR.com,Social M
4、edia,The Social Media Share,Avenues of Socialization,Types of Social Media,Google search stats:1,000,000,000,000(one trillion)-approximate number of unique URLs in Googles index(source)2,000,000,000(two billion)very rough number of Google searches daily(source)$110,000,000 approximately amount of mo
5、ney lost by Google annually due to the“Im Feeling Lucky”button(source)24,400 number of people employed by Google(December,2008)Wikipedia stats 2,695,205-the number of articles in English on Wikipedia684,000,000 the number of visitors to Wikipedia in the last year75,000-the number of active contribut
6、ors to Wikipedia10,000,000 the number of total articles in Wikipedia in all languages260 the number of languages articles have been written in on Wikipedia(source),YouTube stats 70,000,000 number of total videos on YouTube(March 2008)200,000 number of video publishers on YouTube(March 2008)100,000,0
7、00 number of YouTube videos viewed per day(this stat from 2006 is the most recent I could locate)112,486,327 number of views the most viewed video on YouTube has(January,2009)2 minutes 46.17 seconds average length of video412.3 years length in time it would take to view all content on YouTube(March
8、2008)26.57-average age of uploader13 hours amount of video are uploaded to YouTube every minuteUS$1.65 billion in Google stock amount Google Inc.announced that it had acquired YouTube for in October 2006$1,000,000 YouTubes estimated bandwidth costs per day(sources here,here and here),Size Data Sourc
9、ed from:http:/,Types of Social Media,Blogosphere stats133,000,000 number of blogs indexed by Technorati since 2002346,000,000 number of people globally who read blogs(comScore March 2008)900,000 average number of blog posts in a 24 hour period1,750,000 number of RSS subscribers to TechCrunch,the mos
10、t popular Technology blog(January 2009)77%-percentage of active Internet users who read blogs55%percentage of the blogosphere that drinks more than 2 cups of coffee per day(source)81-number of languages represented in the blogosphere59%percentage of bloggers who have been blogging for at least 2 yea
11、rs sourceTwitter stats1,111,991,000 number of Tweets to date(see an up to the minute count here)3,000,000 number of Tweets/day(March 2008)(from TechCrunch)165,414-number of followers of the most popular Twitter user(BarackObama)but hes not active86,078 number of followers of the most active Twitter
12、user(kevinrose)63%percentage of Twitter users that are male(from Time),Facebook stats200,000,000 number of active users100,000,000-number of users who log on to Facebook at least once each day170-number of countries/territories that use Facebook35-number of different languages used on Facebook2,600,
13、000,000 number of minutes global users in aggregate spend on Facebook daily100 number of friends the average user has700,000,000 number of photos added to Facebook monthly52,000 number of applications currently available on Facebook140-number of new applications added per day sourceDigg stats236,000
14、,000 number of visitors attracted annually by 2008(according to a Compete survey)56%-percentage of Diggs frontpage content allegedly controlled by top 100 users124,340-number of stories MrBabyMan,the number one user,has Dugg(see updated number here)612-number of stories from C that have made page 1
15、of Digg(see all 41 pages of them here)36,925 number of Diggs the most popular story in the last 365 days has received(see story here),Outbound Marketing is Broken,800-555-1234AnnoyingSalesperson,Inbound Marketing,Social Media=Cocktail Party,Social media is similar to a cocktail receptionWithout cons
16、traints of time or spaceMore public easier for other people to listen in,Flickr:TECHcocktail,Men Vs.Women,Males vs.Females on Networks,Social Media Metrics,Visitors and sources of traffic Network size(followers,fans,members)Quantity of commentary about brand or product Social media leadsEngagement d
17、urationBounce rateMembership increase and active network size.,Social Media Metrics,73%of online users read a blog 57%join social networks 45%have started a blog 83%have viewed a video online 39%subscribe to RSS feeds 36%think more positively about companies that have blogsSource:Universal McCann Wa
18、ve3 research into social media,Texting at Your University,Web sites,www.seymour-http:/,Twitter Media Siteswww.PollD,www.WhyF twitter blogwww.SocialT auto-follow$5.00www.TweetL preschedule www.T like keywords followwww.ExecT Execs Tweetingwww.TwitterG research starswww.TweetB keyword alertswww.I Face
19、book Contest,Founded by Reid Hoffman in 2002Business oriented social networking siteAllows users to have professional connections and contacts with them www.L,Tips to Build Your LinkedIn Network:Start with the people you know Find people by searching Start participating in Answers Update your status
20、 oftenConnect your Twitter and LinkedIn accounts,BLOGS,Type of website maintained by an individual that creates entriesUsually can control who sees blogshttp:/senator-tom-,About Blogs(web+logs),Chronologically arranged websites Lots of content Easy to update/instant Web publishingAttract inbound lin
21、ksInformal two-way conversationsRSS feeds=more ways to be founddevelops loyal readers who subscribeindexed in additional search engines,Created by 3 former PayPal employees in 2005Video sharing websiteNon-registered users can watch videos using a search engine will registered users can upload and vi
22、ew videosFlip Camera and Droid Search for Senator Tom Seymour,Senator Tom Seymour in North Dakota Senate-TV Interview-2003 Senator Tom Seymour in North Dakota Senate-TV Interview-2003 no rating 5 months ago 38 views no rating minot66 Senator Tom Seymour in North Dakota Senate-TV Interview-20031:43 S
23、eptember 07,2009News&Politicsminot66Senator Tom Seymour in North Dakota Senate-TV Interview-200338 viewsAdded to Quicklist 0:58,Academic benefitis of YouTube,Distance learning capabilityAdditional lectures capability(e.g.research skills,presentation skills)Putting an issue into a particular context,
24、e.g.old lectures or class discussion recordingsPerspectives for students to listen to lectures from other professors and teachersSupplemental humour videos to break up a long lectureAbility to assign students assignments to upload videos to spread knowledge,Wikis,Hawaiian word for quickA piece of se
25、rver software that allows people to edit web pages contentWikipediaCan edit each others info if you feel its incorrect,Created by Dustin Moskovitz and Mark Zuckerberg in 2004 as a way for their fellow Harvard students to stay in touch.Over 400 million usersProvided in over 70 languagesMore than 10 b
26、illion minutes are spent on the Facebook homepage,Why You Should Care,Over 400 million active users700,000 new users every day3rd most trafficked websiteMore than half outside collegeFastest growing demographic is those 35 years or older,130 friends Average on Facebook,Facebook 5,824,000 plusStarbuc
27、ks 5,116,000 plusCoca-cola 4,007,000 plusYouTube 3,800,000 plusSkittles 3,600,000 plusAverage user spends more than 55 minutes per day on Facebook:share photos,content on the web,blog posts,information about events,and news,Academic benefitis of YouTube,Distance learning capabilityAdditional lecture
28、s capability(e.g.research skills,presentation skills)Putting an issue into a particular context,e.g.old lectures or class discussion recordingsPerspectives for students to listen to lectures from other professors and teachersSupplemental humour videos to break up a long lectureAbility to assign stud
29、ents assignments to upload videos to spread knowledge,Sign Up at,Facebook,ref.1,Facebook,ref.1,Engagement:Activity,Avenues and Opportunities for Colleges and Universities to LeverageSocial Media,RecruitingPromoting,publishing and connectingOffice Hours via FacebookEmergency Services and Notification
30、Alumni Engagement,ref.3,Recruiting,With the advent of social media and as seen in the graphic on the preceding slide,social media as a form of communication is becoming second to none.In order to leverage social media for recruiting to the fullest colleges and universities need to ensure their prese
31、nce is noticed.,In the end“CONTENT”is King and these institutions must ensuring that Recruiting information is:RelevantUsefuland Interesting,Social Media to Research Students,Students need to be wary of their online image or presence.Just as employers are now using the social media to research candi
32、dates,universities are using it to research their prospective students.,Colleges are even reviewing prospective students posted pictures to ensure the individuals they are selecting are on contributing to illicit activities.Ref.4,Office Hours via Facebook,The University of Stanford has piloted a pro
33、cess of offering Office Hours Via Facebook.With busy schedules of students and faculty,Facebook provides a forum for topics to be introduced,questions to be asked,and answers to be provided.Most often video is posted on the research topic,blog posts are where questions are asked used to describe the
34、 topic of research and follow up video answers commenting specifically on the questions follow.,This method benefits both the student and the faculty in that Students can see all the questions and answers asked.Faculty no longer need to answer a question more than once,as their information in now av
35、ailable for every student to review.Ref.5,Publishing and Promoting,More schools are using social media to publish articles about academic achievements and athletic events.Keeping students engaged and informed about all the various opportunities offered.,A snapshot of Harvard Universitys twitter page
36、 from today shows us:Health Tips for Valentines Day Harvard Arts Medal Award for 2010 Free Ice Skating at the Allston Rink Student Concert Event,Ref.4,Alumni Engagement,Colleges and Universities are extending the reach of their social networking efforts to include one of their most powerful resource
37、s,their Alumni,Through the use of social media Alumni can benefit in the areas of:Job placementCollaboration with current studentsFundraisingAlumni Generated ContentMeeting with Alumni where they are atPromoting Alumni NetworksCreating Mobile ReunionsRef.7,Connecting,The University of Michigan uses
38、Facebook as a mechanism to allow its 46,000 friends to connect with each other on various topics.The effort has been a particular success for incoming freshman to connect with each other.The University of Michigan supports varying groups including one for each graduating class.Ref.5,While the Univer
39、sity of Michigan is one of the largest in the nation,Facebook is helping them create a sense of community within their populous.,Emergency Services and Notifications,We have all heard the horrific tales of on campus violence and shooting rampages.Just this week a professor at an Alabama college alle
40、gedly shot six of her colleagues,killing three.Using text messages,twitter,and Facebook students and faculty can be immediately have an emergent situation brought to their attention.This type of information can be invaluable in a true emergency.With sprawling campuses and disconnected constituents,s
41、ocial media is the only mechanism to achieve speed of deliver and accuracy in information during emergency situations,Waterfalls AlertU emergency notification system already enables colleges to send text messages to students,faculty and staff in the event of a campus emergency.The system is integrat
42、ed into current emergency action plans quickly and easily,enabling an additional communication channel that delivers vital information to registered users,students,faculty and staff at colleges across the country(Feb,2010).Ref.6,MARKETING AND RECRUITING,Tufts University is now accepting YouTube vide
43、os from prospective applicants for admissionApprox 1000 of the 15000 applicants submitted videosThis is just new ways of Universities reaching out to the new waves of students,MARKETING AND RECRUITING,Yale has used YouTube as a marketing pitch for the school.Following the High School Musical theme t
44、hey recently posted a video on YouTube called Thats Why I Chose Yale,http:/,MARKETING AND RECRUITING,Social Media Marketing can help to increase Adult Student RecruitmentMany Universities are now set up on FaceBook,Twitter,MySpace and YouTubeUniversities have links to their social media sites on the
45、ir university pagesAn Example:Saint Leo University http:/www.saintleo.edu/Admissions/Center-for-Online-Learning,MARKETING AND RECRUITING,Used by some universities to build online communities that allow current and future students to interact,keep up with and explore the world of that particular univ
46、ersity.Ex:University of Phoenix,Higher Education,How large an impact are social media having on the way colleges and universities communicate with their various audiences(students,prospective students,alumni,etc.)?Social media are starting to have a large impact with colleges and universities,but we
47、 are very early in the adoption curve.Admissions are the furthest along,and student life blogs,for lack of a better name,are the most prevalent and popular,for example the admissions blogs at MIT.What are the disadvantages of using these tools in higher education?The perceived disadvantages are that
48、 they take too much time,and may reveal secrets the institution does not want to have publicized.Of course everything takes time,but plenty of very busy people make time to blog.In reality,higher education administrators and other employees are just starting to realize blogs exist and may be a very
49、effective communications tool for them.As for revealing secrets,anyone-students,administrators,alumni,etc.,can and will blog,anonymously if necessary.There are no secrets anymore!What are the risks of NOT using these tools?The main risk is falling behind in the adoption curve and not reaping the ben
50、efits.For example,if a desirable student is deciding between two colleges,and one has a number of blogs that better reveal what life at the school is like,that can only be positive.If the school seems like a good match,most likely the student will chose it,but if its not a good match,better to find
